PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 192

Communications Sports Journalism Fashion 192

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Global and international PR networks Networking isn’t confined to local or national boundaries. PR professionals can connect with industry leaders and join relevant groups and discussions. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

APRIL 21, 2020

Professional Groups and PR Associations There are many associations dedicated to PR and communications. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter.

Publicity 105

Publicity Communications Local Resources 105

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. appeared first on Stern Strategy Group.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information.

Communications 185

Communications Video Social Media Facebook 185

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 95

Guidelines Transportation Creativity Airlines 95

Burrelles Fresh Ideas

AUGUST 2, 2023

By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.

Radio 74

Radio Television Media Local 74

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Humanize Your Brand. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JULY 28, 2021

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. When you win, your company won’t just stand out amongst your local competitors, but you prove you can cut it with the best of the best anywhere. What is it? Who enters? . When can I enter? The Drum team is ready for you to get involved.

Reddit 85

Reddit B2B Local LinkedIn 85

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Located in the Eastern Finland town of Savonlinna it gathers large crowds and groups of decision makers every year in July to this beautiful lakeside castle town. Finland’s largest commercial television channel is MTV3.

Radio 59

Radio Pinterest Television Government 59

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239

Marketing Television Handbook Web 239

Victorious PR

JANUARY 13, 2023

Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. You have print, television, radio, AND online. And that means more reach!!

Real Estate 52

Real Estate Publicity Television Radio 52

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88

The Stalwart Blog

JULY 25, 2017

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. While the paper’s audience might shrink a bit, covering in-depth stories of significant interest to this core group of constituents could drive up engagement.

Newspapers 68

Newspapers Strategy Television Advertising 68

Cision

DECEMBER 29, 2017

Use your company’s brand name for local targeting. Use something distinctive to whatever you’re promoting; make sure it is relevant to your target group. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.

Instagram 120

Instagram How To Guidelines Facebook 120

Cision

MARCH 30, 2015

Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. Nicole Larrauri is Managing Partner of EGC Group, one of NY’s fastest growing marketing and digital agencies. But how does this differ from Yelp?

Twitter 120

Twitter Social Media Retail Groups 120

5W PR

OCTOBER 20, 2020

Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. Contrast this with 80% of CEOs who agreed that they needed to focus on activating purpose rather than short-term profits.

Brand 88

Brand Branding Survey Study 88

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

Cision

MAY 23, 2016

If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. Peer Groups. And while age is a very clean way to interpret this, I think it’s a little dangerous to consider a number and not the peer-group context of the respondents.

Communications 206

Communications Television Transportation Study 206

PR for Anyone

SEPTEMBER 16, 2022

National Reading Group Month. what you can pitch your local media for the month of October. National Pork Month. National Pretzel Month. National Principals Month. National Protect Your Hearing Month. National Pregnancy and Infant Loss Awareness Month. National Roller Skating Month. National RSV Awareness Month. National Sausage Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Communications Conversations

NOVEMBER 29, 2022

You’ll find servers for disenfranchised groups (disability folks, for one). In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while.

Sports 60

Sports Twitter Local Social Media 60

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Through the years, this client had used coalitions really as front groups, which they had planned to do again. I mean, it’s X, Y, Z industry using a front group to pass legislation.

Ethics 91

Ethics Groups Handbook Education 91

Deirdre Breakenridge

JANUARY 13, 2015

When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Let people know that you are looking for speakers from under-represented groups to apply to speak at your conference. Communicate inclusiveness. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network. Ad text relevance.

Google 259

Google Digital PR Mobile SEO 259

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. Let’s use a local electric utility as an example. Electric utilities and environmental groups have had their clashes over the years. Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. And meetup groups. 3) Find a networking group (virtual or in person) that you can bounce ideas off of, collaborate with, learn from. Or do your own.

Insurance 110

Insurance Insurance Banking Groups 110

Shift Communications

OCTOBER 28, 2014

Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. Local Business Prospects and Networking Opportunities. LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses.

LinkedIn 84

LinkedIn eBook Mobile Local 84