ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king. .

Advertising 120

Advertising Advertising Agency Employee 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Agility PR Solutions

JANUARY 10, 2021

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Consumer Brand 78

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 110

Advertising Advertising Real Estate Travel 110

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Don’t mix your disclosure into a group of hashtags or links. So are terms like “advertisement,” “ad,” and “sponsored.”. Use simple and clear language.

Advertising 87

Advertising Advertising Guidelines Video 87

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Recognizing the oversight in targeting women as a monolithic group, Maria identified the perpetual influence and purchasing power of mothers.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.”

Retail 156

Retail Engineering Advertising Advertising 156

Business Wire

FEBRUARY 9, 2021

I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Buying power of the global LGBT population rose to about US$3.6 Moving away from the one-size-fits-all approach is to be applauded. However, it only scratches the surface.

Financial 242

Financial Advertising Advertising Groups 242

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

PR in High Definition

MARCH 21, 2018

Now back in January, Facebook approached this from the user perspective, giving consumers the ability to control how they were advertised to and it’ll be interesting to see how this evolves and how the ICO views this. After all, ‘legitimate interest’ could justifiably be argued based on a link to demographic groups (e.g.

Advertising 48

Advertising Advertising Tools Privacy 48

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. It’s valuable currency for advertisers when it comes to targeting. This would allow for targeting based on interests, rather than a user’s personal identifying data. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

MAY 21, 2020

And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” ” So what’s a brand to do? As the U.S. Above all, context matters.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

MAY 18, 2020

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […].

Crisis 171

Crisis Marketing Advertising Advertising 171

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Third, agencies can reach diverse communities by partnering with groups that represent those communities. Programs like Voices4Everyone and the Affinity Group – a space to bring together and amplify the voices of PR professionals in diverse groups like Black Voices and Hispanic-Latino — are current examples.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge. Assess your audience.

Media 310

Media Retail B2B Journalism 310

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A new product launch. A sudden market shift or crisis. This usually involves minimal added cost.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

NOVEMBER 22, 2023

Random splitting Randomly divide the target audience into two groups. Group A sees the current version, while group B sees the modified version. Ad copy: A/B testing ad copy variations helps advertisers identify the messaging that resonates best with their target audience.

Marketing 78

Marketing Comparison Data Groups 78

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? The post The New Marriage between Paid and PR appeared first on PR Resolution — by CoverageBook.

Advertising 120

Advertising Advertising Groups Industry 120

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. One of the keys to winning solo speaking sessions at tech conferences is to pitch a talk that is free of advertisements for the company or its solution.

How To 232

How To Conference B2B Advertising 232

5W PR

JANUARY 15, 2024

By understanding the needs and expectations of different stakeholder groups, strategic communications can tailor messages that resonate, address concerns, and foster a sense of engagement and partnership. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Agility PR Solutions

FEBRUARY 17, 2022

Our Media Insights Group monitored Twitter, starting on February 11 until February 14, for mentions of 20 of the brands with advertising spots […]. Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad.

Twitter 78

Twitter Advertising Advertising Groups 78

Agility PR Solutions

JANUARY 30, 2020

have emerged as one of the most powerful and influential consumer sectors for brand PR and marketing—but communicators are dropping the ball when it comes to engaging this group. Hispanics in the U.S. The post Targeting U.S. Hispanics—what this influential audience wants from brands and content appeared first on Agility PR Solutions.

Brand 120

Brand Branding Advertising Advertising 120

Axia PR

MAY 30, 2022

The internet is filled with all sorts of ways to advertise groups and companies. There’s nothing wrong with that, but it’s important that you disclose any business relationships you have with the business or group you’re promoting while doing so. At some point, you might feel like promoting brands and companies you work with.

Groups 62

Groups Advertising Advertising Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Current events and timely coverage.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7 It’s also about quality.

Marketing 105

Marketing Advertising Advertising Social Media 105

PRSay

NOVEMBER 5, 2021

As a result, a small but significant group of people on the internet likely developed a new (unwarranted) dislike for Pizza Hut based on misinformation. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 174

Communications Journalism Advertising Advertising 174

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 162

Crisis Ethics Publicity Marketing 162

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Then, the company creates a marketing campaign catering to that specific target audience.

Marketing 88

Marketing Consumer Radio Groups 88

Stern + Associates

FEBRUARY 28, 2024

paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). The post Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It) appeared first on Stern Strategy Group. Here we’ll focus on the third kind and its unique advantages.

How To 98

How To SEO Strategy Social Media 98

5W PR

APRIL 10, 2023

Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers.

Consumer 88

Consumer Brand Branding Ethics 88