ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Examples include special holiday-themed menu items or discounts on specific days.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PR for Anyone

SEPTEMBER 1, 2021

Considering they actually close their publications four months out, I was out of luck! I know of no better way to do this without paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. I’ll give you an example. PR FOR ANYONE. Hi everybody.

Pitching 130

Pitching System Google Local 130

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 90

Small Business Community Local Social Media 90

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JANUARY 29, 2019

Another approach is to invite local leaders from government and associations like the local chamber or technology association. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. Try partnering with non-competitive businesses in your local area to share resources.

Resources 78

Resources Creativity Publicity Local 78

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! She also hosts “transparency tours” of the office and responds to public-record requests from constituents. election2022 #floridacheck #elections #pov ?

Communications 183

Communications Video Social Media Facebook 183

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Understand market tech trends. This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. Virtually everything in marketing, advertising, and PR is measurable. Well, as illustrated by the example above, it’s expensive to measure things well. This is patently false.

Measurement 159

Measurement Insurance Insurance Newspapers 159

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When we look at the Hispanic public relations industry, the most important component is commitment. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

The Hoyt Organization

OCTOBER 24, 2023

For example, a question like, “What is the best time of the year to visit the Louvre Museum and avoid crowds?” ” may yield this response: “There are various factors to consider including weather, holidays, and local events. Instead, it redirects users to various websites to gain comprehensive insight.

Marketing 94

Marketing SEO Google Advertising 94

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. Shep Gordon.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Congratulations on being named President of the Black Public Relations Society – New York!

Local 120

Local Radio Community Tools 120

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Anyone can get publicity! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. PR FOR ANYONE. Transcript.

Pitching 130

Pitching Media Insurance Insurance 130

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Take a little time to celebrate, then let the real work begin.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. We demonstrated an interest in the publication – and we earned some interest back in return.

Pitching 112

Pitching Media Relations Survey Advertising 112

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Attract New Customers to Your Business.

Small Business 93

Small Business Comparison Writing Reputation 93

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. One day Andy bought a few chickens at a local farmer’s market. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 64

Journalism Brand Branding Advertising 64

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. You need to determine your objectives and identify your audience, for example.

Real Estate 120

Real Estate Agriculture Local Technology 120

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

This year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. Three Billboards Outside Ebbing, MO.

Film 136

Film Local Leadership Radio 136

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. It’s a good example of a data source and in this instance it serves insights directly.

Crisis 151

Crisis Government Energy Community 151

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. Some cases of bad publicity pass overnight or in a few days and the damage is minimal. Cite examples of other companies that weren’t prepared and met a different fate.

Corporate 68

Corporate Reputation Marketing Employee 68