Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

PR for Anyone

OCTOBER 22, 2020

Public Relations Skills The Follow Up One of the most important public relations skills you can learn is the follow up. Publicity Example Not sure if the follow up really works? My client Matt pitched this story to his local NBC station. Public Relations Skills Transcript Hi everybody. Just like that.

Publicity 130

Publicity Pitching Local Examples 130

Agility PR Solutions

JUNE 17, 2020

Occasionally, your business will have to deal with a public misconception or misunderstanding. As an example of the former scenario, an angry online review could have your local […]. The post How to address and correct a public misconception appeared first on Agility PR Solutions.

Publicity 100

Publicity How To Local Reputation 100

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 67

Local Company How To Training 67

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Agility PR Solutions

NOVEMBER 25, 2019

In fact, 86 percent of consumers report reading reviews for local businesses and most read up to 10 reviews before trusting a local […]. The post How to respond to negative reviews (with examples & templates) appeared first on Agility PR Solutions.

Examples 68

Examples How To Local Consumer 68

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page.

Publicity 105

Publicity Communications Local Resources 105

Onclusive

AUGUST 10, 2021

A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.

Strategy 418

Strategy Survey Automotive Data 418

HMA Public Relations

JUNE 3, 2020

The post Leadership by Example appeared first on HMA Public Relations. Intelligence, courage and excellence are just a few of the many skills great leaders embody. During these uncertain times, we turn to those leaders to advise us on what to do. Follow the link to read more!

Examples 41

Examples Leadership Publicity Local 41

Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Healthcare 78

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. .

Media 296

Media Local Product Launch Newspapers 296

PRSay

DECEMBER 9, 2019

Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater. Take this year’s star-studded holiday spectacle “Cats” for example. Whether your team is publicizing an event, a product or a broad subject, keep in mind the power of a campaign.

Film 147

Film Publicity Television Local 147

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. He joined PRSA in 1994. Photo credit: pureradiancephoto ].

Crisis 164

Crisis Ethics Publicity Marketing 164

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. For example, a nice microphone can be a great gift for a client starting a podcast in 2024.

Local 96

Local Travel Print Groups 96

Shift Communications

JUNE 28, 2022

But an organization cannot always participate in the public conversation in the same way an individual would. Does the best path to action start in the public conversation? The past few years have offered good and bad examples of best practices, and the traps that await organizations who try to take shortcuts.

Employee 124

Employee Local Community Policies 124

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Tell Your Public Relations Firm appeared first on Crenshaw Communications. The post Want To Tell Your Story?

Publicity 149

Publicity Insurance Insurance Interviews 149

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. By Nature from New Zealand is an example of a brand that has successfully expanded its beauty products to every market across the globe. Localization involves adapting a product for a specific market, which goes beyond language translation.

Local 78

Local Resources Analytics Employee 78

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 135

Media Relations Publicity Media Blogging 135

Shift Communications

SEPTEMBER 26, 2016

In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. From Concept to Reality. Acts : what do the actors say they’re doing?

Study 60

Study Examples Local Television 60

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

5W PR

JANUARY 26, 2024

For example, brands can sponsor local music festivals, where performers can compete for the whitest smiles and the song that most sounds like it’s “minty fresh” Another option would be to create edible toothpaste or edible toothpaste tablets in interesting flavors such as bubblegum or strawberry.

Creativity 78

Creativity How To Storytelling Consumer 78

5W PR

APRIL 29, 2023

For example, on national burger day, restaurants can offer a discount on all burgers. Look for local food bloggers and invite them to try limited-edition menu items. Partnering With Local Food Festivals or Events To capitalize on national food days, partnering with local food festivals or events is a viable option.

Local 88

Local Social Media Print Agency 88

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. This means that one of the first things potential customers will do is look up your business online.

Policies 95

Policies Construction Reputation Privacy 95

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Invest in relationships.

Local 216

Local Government Community Corporate 216

The Proactive Report

JUNE 18, 2021

However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. They would continue practicing public relations after they resigned, unlike some other professions which have the ability to take away your license to practice.

Ethics 76

Ethics Publicity Education Reputation 76

Shift Communications

FEBRUARY 23, 2016

What makes up an effective public apology, anyway? Take the Amtrak derailment in Philadelphia from last May, for example. When done properly, public apologies can actually lead to greater customer retention and brand loyalty and have a positive impact on the overall financial health of a brand. You won’t be sorry. Alan Marcus.

Publicity 60

Publicity Crisis Consumer Financial 60

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

APRIL 20, 2020

To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) Intuit’s QuickBooks, for example, has teamed with GoFundMe for a small business relief fund.

Brand 284

Brand Branding Small Business Retail 284