Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 77

Local Company How To Writing 77

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. A great example is Google Analytics. Examples include WordPress or Squarespace. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

5W PR

MAY 1, 2025

Public relations plays a vital role in maximizing the impact of sports sponsorships, going far beyond simple logo placement or traditional advertising. For example, when Under Armour partners with athletes, their PR teams share stories about product development collaboration, showing how athlete feedback shapes innovation.

Sports 78

Sports Storytelling Measurement Journalism 78

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Consumer Course 245

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Prowly

FEBRUARY 3, 2025

Examples of brand recognition You don't have to look far and wide for examples of brand recognition. These brand recognition examples have one thing in common: you immediately know what brand it is based on some of the cues above. For example, logos, jingles, slogans, and similar artifacts. Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

Prowly

APRIL 22, 2025

Whether its a feature in the national magazine or a niche mention in a local daily, Prowly helps you spot it, measure its value, and incorporate it into your reporting. Strategy example: media monitoring for reactive PR One of the most effective ways to practice reactive PR is by tapping into live journalist requests.

Print 118

Print Media Tools Analysis 118

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

JUNE 18, 2025

Consider external timing factors like local news cycles or weather events that may impact outreach success. Then again, here’s an example of a site that is not: If you’re suspicious, copy and paste the headline into Google. Sponsored posts are driven by advertisements, affiliate links, or both. How to Evaluate?

How To 62

How To SEO Pitching Google 62

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The one thing their advertising has in common is humor, though Geico is still the one to beat. For example, ad campaigns make news beyond the verticals when they do something radical (or annoying) such as adding a cache of Kardashians to Calvin Klein. Let customers know you’re “on the market” .

Consumer 168

Consumer Brand Branding How To 168

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. AdAge: [link] 13.

Publicity 137

Publicity Communications Local Resources 137

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Understand market tech trends. This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad.

Journalism 120

Journalism Strategy Brand Branding 120

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. I’ve written up examples of dubious practice on my blog along the way. General Election 2019: Has your local Facebook group been hijacked by politics? It’s not all bad news.

Publicity 147

Publicity Media Facebook Newspapers 147

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. One day Andy bought a few chickens at a local farmer’s market. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Prowly

APRIL 11, 2025

For example, a high SOV with low brand trust means there's a reputation risk involved. Over-promising in advertisements and making unrealistic promises devalues your brand in the long run. So, which one should you measure? If you're evaluating both SoV and SoT, you'll always know what's up. #3 3 What is a reputation score?

Reputation 104

Reputation Measurement Report Brand 104

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. For example, you may possess some killer news, but if all you do is post a news release on a wire service, you’re not going to get noticed. The next step is where you come in as a PR professional.

Pitching 119

Pitching Strategy Film Advertising 119

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Make it flexible. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. It’s a good example of a data source and in this instance it serves insights directly. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Government 174

Government Crisis Energy Community 174

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. No advertising, no sponsorship, no sales promotion or other fundraising efforts. For example, print has fallen off the cliff on which it was already teetering precariously. The local media picked it up and covered the story.

Skype 146

Skype Radio Print Local 146

The Hoffman Agency

NOVEMBER 19, 2024

As Dickson Seow , an international communications consultant who has held senior roles at Apple, Discord, Google, PayPal and Twitter pointed out, “you can have a common product offering in all markets and still be able to position your product in culturally relevant ways to tell your local story in each market”.

Local 36

Local How To Strategy Agency 36

Cision

JANUARY 16, 2017

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data.

Data 120

Data How To Retail Ethics 120

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s take a look at a couple of examples.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today!

Pitching 130

Pitching System Google Local 130

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information. ylang ylang – ??

Communications 185

Communications Video Social Media Facebook 185

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Resources 120

Resources Measurement Technology Examples 120

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

The Hoyt Organization

AUGUST 23, 2024

For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Another big conservation area is energy.

Hotels 98

Hotels Industry Energy Local 98