The Hoyt Organization

AUGUST 23, 2024

For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Another big conservation area is energy.

Hotels 87

Hotels Industry Energy Local 87

5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Examples include special holiday-themed menu items or discounts on specific days.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. A great example is Google Analytics. Examples include WordPress or Squarespace. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. Understand market tech trends. This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Form Good Relationships With the Media.

Small Business 102

Small Business Community Local Social Media 102

PR for Anyone

SEPTEMBER 1, 2021

I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today!

Pitching 130

Pitching System Google Local 130

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

APRIL 21, 2020

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. For example, the PRSA Chapter of Georgia has a careers page. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. AdAge: [link] 13.

Publicity 105

Publicity Communications Local Resources 105

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 167

Crisis Ethics Publicity Marketing 167

Prohibition

NOVEMBER 12, 2018

Why is Facebook advertising important? . However, Facebook advertising has so many amazing methods of allowing you to reach exactly the right type of people that you want to target, that it’s a great idea to have it in your marketing toolkit. How can I use Facebook advertising effectively? Sell a product online?

Facebook 59

Facebook Strategy Advertising Advertising 59

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

Radio 75

Radio Television Media Local 75

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Hoyt Organization

OCTOBER 24, 2023

For example, a question like, “What is the best time of the year to visit the Louvre Museum and avoid crowds?” ” may yield this response: “There are various factors to consider including weather, holidays, and local events. Instead, it redirects users to various websites to gain comprehensive insight.

Marketing 84

Marketing SEO Google Advertising 84

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. For example, you may possess some killer news, but if all you do is post a news release on a wire service, you’re not going to get noticed. The next step is where you come in as a PR professional.

Pitching 120

Pitching Strategy Film Advertising 120

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

There’s plenty of evidence that PR has never been the “equivalent” of advertising. Many were done by vendors and clueless PR people looking to get quoted in local media. Another example is the bazaar example of Apex Marketing Group that calculated the “value” of having a humanoid Pop Tart be eaten by team members at the Pop Tarts Bowl.

Sports 52

Sports Measurement Course Examples 52

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. One day Andy bought a few chickens at a local farmer’s market. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Contently - Strategy

JUNE 13, 2024

Another hypothetical is that different AI chatbots specializing in different areas might emerge—for things like local recommendations, product reviews, or niche topics. Examples could include interactive quizzes, loyalty rewards, exclusive gated content, or social media challenges that drive traffic to landing pages.

SEO 52

SEO Google Privacy Engineering 52

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information. ylang ylang – ??

Communications 186

Communications Video Social Media Facebook 186

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Lead by example! Is this population currently not being catered to in PR?

Local 120

Local Radio Community Tools 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. PR has traditionally had a strong aversion to advertising , so the answers surprised me.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Make it flexible. Focus on simple ideas, packaged well.

Writing 130

Writing Comparison Product Launch Leadership 130

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

MAY 20, 2020

Podcasts, print advertising, or paid influencers? For example, look at these two headlines: 1 – Bob’s Parts introduces new widget. 2 – Local man discovers answer to lifelong problem. These are simple examples, but think about how they land on a person skimming headlines. Traditional media? Social media? Digital platforms?

Measurement 88

Measurement Print Local Social Media 88

Mindful Marketing

FEBRUARY 4, 2024

Here are examples of highway signs aimed at hilarity : Visiting in-laws? Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Communications Conversations

JANUARY 20, 2022

Social and digital teams are spread thin and other channels (for now) are taking priority (Insta, LinkedIn and blogs, for example). Your people who advertise FOR you! Locally, I’m a loyal listener of the Power Trip Morning Show. I see 3 big reasons: 1 – Resources. It’s your very best customers.

Brand 113

Brand Branding Twitter LinkedIn 113