Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are the areas in which I think we need to focus our energy in skills and learning and development.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

FEBRUARY 18, 2024

While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising. After all, America is the birthplace of advertising, and everything back then happened through advertising. What are the results?

Corporate 59

Corporate Advertising Advertising Government 59

ImPRessions - Crenshaw Communications

JULY 12, 2017

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174

Prohibition

JUNE 8, 2023

On TikTok, short and fast-paced videos tend to perform better and resonate with a typically younger audience, while Instagram and Facebook allow for longer-form videos as well as ‘live’ content. Additionally, consider the length of your videos. Overall, you should adjust your content to match the platform’s preferences.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

JANUARY 27, 2016

A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? But, overall, I’m here to tell you less is WAY more when it comes to Facebook right now. And, Facebook gets their money Doesn’t that make a heckuva lot more sense?

Facebook 60

Facebook Course Energy Advertising 60

Stern + Associates

JUNE 25, 2014

At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e.

Leadership 81

Leadership Strategy Energy Advertising 81

Mindful Marketing

JANUARY 29, 2023

A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” Creating Native Adverting: The AI wanted to ensure that a sponsored ad for paper towels on Facebook didn’t pretend to be an individual’s personal post.

Ethics 98

Ethics Guidelines Fashion Transportation 98

The Proactive Report

DECEMBER 21, 2015

Think back to physics: perception data are like a ball sitting on the edge of a cliff; they have potential energy, they just need a force to push them to motion. Then, these folks used more research to find the optimal multi-channel mix to implement their campaign. Use these data as both checkpoints and springboards — never conclusions.

Data 100

Data Advertising Advertising Measurement 100

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world. Kids tend to have more energy than their parents. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. “Discover the best social media marketing techniques from the world’s top experts.”. Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 18, 2019

And keep fans apprised of new beers via Insta, Twitter and Facebook. Pour your energy into Instagram and Facebook instead. 3: Rachet back (way back) the frequency on Facebook. So far in April, you’ve had 20 posts on Facebook–that’s entirely too much! They share great hero images of their beer.

Social Media 76

Social Media Instagram Media Marketing 76

Waxing UnLyrical

APRIL 25, 2012

The cans opened, one by one, and the whole office was bursting with music and energy. But while the Bull has managed to energize many with free flowing cans at various offices, it hasn’t managed to capture the same energy on social platforms. And this is where platforms like Twitter/Facebook/YouTube come into play.

Energy 64

Energy YouTube Facebook Twitter 64

Rock the Status Quo

MARCH 2, 2015

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? It doesn’t matter if G+ actually does go away or not. If your website is WordPress-based, one to consider is BuddyPress.

Google 100

Google Pinterest Media Social Media 100

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand 53

Brand Branding Marketing Energy 53

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach Facebook is where advocacy takes place. Talking Points. Agency of the future | Jump to text. Zach: Yeah.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

DECEMBER 24, 2019

As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited. The visits combined ultra-local messages with the big national message, the local ones were often missed by national commentators.

Newspapers 78

Newspapers Film Local Policies 78

Sword and the Script

AUGUST 23, 2016

For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website. Then, a couple of years later, Facebook changed the rules and tweaked its algorithm to the extent a branded page essentially gets near-zero visibility unless you buy advertising.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Communications Conversations

APRIL 21, 2015

So, amidst all this negative press and energy that’s being thrown at Target right now, I’d like to dissect a pretty successful new product launch: Heavy up on Instagram. The Target Style Facebook page didn’t start promoting it until late March. And lastly, this was a big deal for Target. 8,000+ likes. 640+ comments.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Advertising 40

Advertising Advertising Course Training 40

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Our minds favor stories as a way to transmit information because they involve us.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

MARCH 19, 2019

The marketing department is typically one with good, high energy, so it’s important to have the right culture fit as well. If you suddenly got 10% more marketing budget, you’d spend it on… (LF) building new channels and third-party advertising. 7) With unemployment at record lows, are you finding it challenging to hire marketers?

Marketing 69

Marketing Measurement Analysis Data 69

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. But now, anyone can write on Facebook, Instagram, Tik-Tok, Linkedin, Twitter, wherever they want, an opinion on my opinion. 90% are undeniable advantages. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Solo PR Pro

APRIL 26, 2016

An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! Jennifer had always been a Facebook wiz, and in the years that followed she further strengthened her prowess in social media advertising and analytics (as well as other offerings).

Internal 40

Internal International Conference Energy 40

ReimaginePR

JULY 18, 2016

Think about your personal Facebook wall for a minute. When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. How many more videos do you share than articles? This happens to all of us.

Video 120

Video Infographics Brand Branding 120

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Doctor Spin

APRIL 7, 2023

Identifying and mobilising these potential activists can significantly bolster the strength and impact of a movement, as their untapped energy and passion can be channelled into productive efforts for change. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Groups Resources Wikipedia 52

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. For instance you could run a poll on your Facebook feed to find out what people think about edible coffee cups. You’ll have more success.

Writing 118

Writing Newspapers Report Data 118

Waxing UnLyrical

AUGUST 16, 2012

SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn.

Journalism 70

Journalism Local Social Media Twitter 70

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. The answer, incredibly, could be found in the seatback of that Southwest flight.

Travel 89

Travel Airlines Hotels Marketing 89

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, it’s the most fun, just high energy activation. What does interest look like?

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

APRIL 19, 2018

Unfortunately, you don’t have time, money, or energy to create really great images and videos. Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. Google Grants : Google Grants offers nonprofits $10,000 in Adwords advertising each month.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Maxim Behar

AUGUST 6, 2022

Our tourism advertising, if there was any at all, was plain, naive, boring and inert. The fifth lost battle was with inflation and the total uncertainties of what is happening in the energy sector. Not only about the notorious sanitary inspections in Kapitan Andreevo, but in general about security along the entire border.

Government 52

Government Tourism Conference Hotels 52

Waxing UnLyrical

AUGUST 7, 2015

I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. I love what Shelly Kramer said in response to my Facebook query: “I think that measuring the ‘success’ of a blog based on comments has always been an ineffective measurement.

Measurement 40

Measurement System Blogging Facebook 40

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this? Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it. Host: When you signed the contract did you then set up M3 or was it your advertising agency?

Newspapers 59

Newspapers Meeting Ethics Social Media 59