Facebook Boosting: PR or Advertising?

Reputation Us

PR and advertising can butt heads from time to time. The post Facebook Boosting: PR or Advertising? There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client.

5 Amazing Facts You Must Know About Facebook Advertising

Cision

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

PR Daily

Though influencer ad fraud has gotten plenty of attention, there’s a lot of waste and fraud in all digital advertising. The New York Times reported : On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising supply chain.

Facebook admits to inflating advertisers’ video views

PR Daily

It boils down to this: Facebook claims it was unintentionally boosting the time spent watching videos because it only counted a video as being viewed if it was seen for more than three seconds. Facebook assured advertisers that they weren’t overcharged.

Infographic: Tips for reaching your target audience on Facebook

PR Daily

It’s important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it’s essential that you understand whom you should be targeting and what their interests are.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

Are You Making These 5 Mistakes with Your Facebook Advertising?

Prowly

Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. The post Are You Making These 5 Mistakes with Your Facebook Advertising?

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Here are the top five reasons why you should be utilizing YouTube advertising. Even with these statistics, brands are still not taking advantage of the advertising opportunities on YouTube.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. Randy Feer, President of Fox Networks Group, believes that the most important part to an advertising campaign is content.

Academic group tracks transparency in political advertising on Facebook

Agility PR Solutions

The post Academic group tracks transparency in political advertising on Facebook appeared first on Agility PR Solutions. With a new election season in the U.S.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. What is native advertising? It looks just like a regular Facebook post, but it is an ad.

Instagram opens advertising to all

PR Daily

Facebook appears to be trying to recoup some of the $1 billion it spent three years ago to acquire the wildly popular photo-sharing app. When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum.

Tool of the Month: Facebook’s GDPR Guidance for Advertisers

PR in High Definition

Facebook (and many of the social networks) have already been putting greater transparency measures in place in the recent waves of scrutiny and interest. For example, Facebook discussed openly how it deals with abuse and radicalisation , and Canada allowed consumers to see what ads a company is running at any one time. Facebook’s latest move to be supportive is to help with the forthcoming GDPR regulations. Blog Christian Sharp PR tools Advertising Facebook gdpr Social Medi

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use. Though Facebook’s announcement might be exciting for brand managers, users have had mixed reactions.

Infographic: Why marketers should invest in mobile advertising

PR Daily

Advertising on little handheld devices can have a big impact on your organization’s bottom line. to highlight the importance of advertising on mobile platforms: In-app spending is estimated to reach $201 billion by 2021.

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net. These are the types of political advertising that would typically be required to carry a “paid for by” notification.

Facebook is adding chats back into its main app

PR Daily

Facebook is walking back its decision to push users to download its Messenger app, five years after its move caused widespread criticism. Facebook is bringing the Chats back to the app for preparing integrated messaging. Facebook reportedly expects to integrate these services by 2020.

Facebook launches multi-pronged push toward self-regulation

PR Daily

Facebook wants to beat governments to the punch on regulations and oversight. He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. On Monday, Facebook announced it was soliciting public feedback about the new process.).

Netflix CEO: No advertising, just 'cool trailers'

PR Daily

Advertisements for Netflix shows—also known as trailers—are coming to the popular content streaming service. Netflix CEO Reed Hastings confirmed the news on Facebook amid rumors that his company would start serving up ads in the same fashion that YouTube does.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. The New York Times reported : Mr. Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, on Wednesday expressed his intentions to change the essential nature of social media. Facebook of the future.

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about.

5 Things To Know About Facebook’s Algorithm Change

Cision

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

Report: Social media leads the way in online advertising

PR Daily

The findings show how companies can expand their advertising operations, and they reveal hot trends across the online marketplace. According to the survey, only 66 percent of companies invest in online advertising. Advertising remains intrinsically tied to sales performance, as well.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. However, set extremely low expectations for anyone to actually do so, and continue to budget ad dollars to your Facebook marketing efforts.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. Today it is unrivaled as a digital advertising platform.

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

The Verge reported : Pinterest, which launched in 2010, primarily makes money by attracting advertisers to its platform, where users create boards in which they self-identify their interests and through which advertisers can try and sell them products.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. Crisis Communications Amazon Facebook

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Shift Communications

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.

The Facebook Paradox, Part 1: Winning the Social Media Wars

Shift Communications

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. Conventional wisdom and repeated memes all say that Facebook isn’t hot among the youth.

How to Easily Boost Your B2B PR with Native Advertising

B2B PR Sense

One tool that has picked up surprising momentum in the marketing industry is native advertising. How does native advertising fit into your marketing toolkit? What Is Native Advertising? Native Advertising - A Friend or Foe of B2B PR?

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State of Social Media 2Q 2015: Facebook owns 1 out of every 5 smartphone minutes

Shift Communications

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook practically is its own planet. Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 For marketers, this planet is Facebook’s.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Super Original Thinking is Required to Topple Facebook

Sword and the Script

In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold. Social Media facebook rant social media advertising