Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed.

Radio 59

Radio Pinterest Television Government 59

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a vertical, technology companies invest 9.7% of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

JANUARY 3, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Around the world, 55 percent of those surveyed said they were unsure whether or not there was any digital or real-world behavior driven by the brand’s content. The requirements for a successful comms professional are changing almost daily.

Measurement 225

Measurement Tools eBook Analytics 225

Cision

OCTOBER 18, 2017

At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. This approach, however, is time-consuming and error-prone.

Measurement 198

Measurement System Data Technology 198

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. For an advertising technology client, one exec speaks about technology with such fervor — and such color — that listening to him is like a cross between an inspiring TED talk and a stand up comedy set.

B2B 120

B2B B2C Product Launch Creativity 120

Shift Communications

JUNE 12, 2017

“ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? Qualitative studies take significant effort, from survey design to focus group administration. Vice President, Marketing Technology. We try to force answers which tell us what happened to also explain to us why.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

SEPTEMBER 29, 2015

We commissioned a survey of US smartphone owners and asked them if they read every SMS text message sent to them: 82%, or 4 out of 5, said yes. Vice President, Marketing Technology. The date of the survey period was 9/26/15 – 9/28/15. Fortunately, getting the data is easier than ever. Christopher S. Disclosure Statement.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Most of my experience in media relations comes from a B2B technology perspective.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Among her top favorites is “not-com” domain extensions.

Trends 120

Trends Leadership Small Business Analytics 120

5W PR

DECEMBER 4, 2018

As PR professionals, we need to constant ask ourselves whether our PR strategy is up to date with things like technology and your company’s evolving personality. A recent survey in Forbes concluded 92% of consumers trust influencers over celebrities and traditional advertising.

Strategy 74

Strategy Crisis Management Crisis Reputation 74

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

FEBRUARY 19, 2021

The most recent Edelman Trust Barometer shows trust in media hitting an all time low – with 59% of people surveyed in 27 countries agreeing with the statement that “journalists and reporters are purposely trying to mislead people.”. Traditionally, marketers gave audiences simple stories, delivered through advertising.

Reputation 88

Reputation Social Media Reddit Media 88

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. technology, wearables, and on-demand content are all on the rise.

Report 45

Report Privacy Pinterest Retail 45

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. And you can’t just invest in paid advertising. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates.

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

JANUARY 4, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. Around the world, 55 percent of those surveyed said they were unsure whether or not there was any digital or real-world behavior driven by the brand’s content. The requirements for a successful comms professional are changing almost daily.

Measurement 75

Measurement Tools Journalism Content Marketing 75

PR 20/20

AUGUST 27, 2019

Consumers will appreciate quality content if it’s in the right place, at the right time. Digital advertising. Do your technology solutions support your goals? Next up: let’s talk technology. How would you rate your company’s marketing technology utilization? Content marketing. Email marketing. Market research.

Marketing 46

Marketing Technology Resources Tools 46

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Internal data such as survey responses, call center data or customer service email data according to a company representative.

Internal 63

Internal International Data Media 63

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. As one CMO shared when surveyed by Outsell, “We are shifting from paid to earned. Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers.

Leadership 40

Leadership Survey Enterprise Conference 40