Agility PR Solutions

MAY 5, 2021

Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […].

Advertising 78

Advertising Advertising Marketing Social Media 78

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Social Media 62

Social Media Advertising Advertising Media 62

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Consumer 78

Consumer Study Advertising Advertising 78

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Perform Research.

Consumer 60

Consumer Social Media Airlines Publicity 60

Institute for Public Relations

APRIL 14, 2023

Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers →

Consumer 52

Consumer Branding Brand Survey 52

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel.

Brand 296

Brand Branding Advertising Advertising 296

Buzzstream

MARCH 12, 2020

In BuzzStream’s latest survey of 1,001 people, we teamed up with Fractl to discover the online marketing tactics Americans are happy to participate in — and which ones they avoid. . In our survey, we learned some surprising findings: . We decided we wanted to pit a few advertising/marketing approaches against each other.

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 110

Survey Media Relations Industry Social Media 110

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 101

Survey Marketing Exercises Study 101

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A recent survey by Propel found that journalists respond to only about 3.27 One of the most common mistakes is expecting results right from the beginning. It takes time to tell a story and build credibility. He joined PRSA in 1994.

Media Relations 202

Media Relations Media Pitching Social Media 202

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Brand Branding Instagram 148

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 171

Leadership B2B LinkedIn Study 171

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7

Marketing 105

Marketing Social Media Advertising Advertising 105

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. It includes both organic posts, sponsored posts and paid ads. Stay with me, I’ll bring this back to B2B in a moment. The percentage of change is notable too. And it may be spilling over into B2B. Consider the following: 1. Consider the following: 1.

Social Media 127

Social Media B2B Media Marketing 127

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Advertising 127

Advertising Advertising Sports Branding 127

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S. Those schemes don’t seem realistic (or very profitable for consumers).

Reputation 313

Reputation Social Media Advertising Advertising 313

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Yet, brands continue to use it regularly in their social content.

Brand 215

Brand Branding Instagram Consumer 215

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . Data points drive press.

Pitching 347

Pitching Case Study Leadership Media 347

Agility PR Solutions

JUNE 3, 2019

Eye-opening new research from mobile journey marketing firm Ogury, which conducted a survey of over 287,570 global consumers, examines attitudes towards mobile marketing, advertising and data.

Data 96

Data Survey Mobile Advertising 96

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. Results of the survey results, conducted by WBR Insights, reveal that 52 percent […].

Social Media 83

Social Media Media Marketing Advertising 83

Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 123

B2B Marketing Creativity Advertising 123

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. In many parts of the world audiences have fallen during 2021 because of these factors.

Media 122

Media Report Journalism Crisis 122

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The research company polled 15,000 consumers across 15 markets, including the U.S. The survey breaks answer to this question out by country and precisely 51% in the U.S. Go be sure, the survey did ask about these things too.

Brand 125

Brand Branding Survey Crisis Communications 125

Mindful Marketing

FEBRUARY 12, 2023

It’s understandable that marketers of alcoholic and other mass-consumed products are drawn to the Super Bowl since its ads reach consumers in party situations, e.g., when they’re kicking back, eating nachos, and drinking beer with others. The Federal Trade Commission (FTC) stipulates that “ no more than 28.4%

Advertising 94

Advertising Advertising Television Consumer 94

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 88

Survey Social Media Media Measurement 88

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused.

Publicity 88

Publicity Strategy Company Advertising 88

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 82% of consumers stopped doing business after a bad experience.”. 82% of consumers stopped doing business after a bad experience.”. PR Salary Survey ).

Social Media 126

Social Media Content Marketing SEO Media 126

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 152

Financial Social Media Consumer Publicity 152

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding Social Media YouTube 252

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Social Media Brand Branding 65

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? What’s Important Today.

Brand 88

Brand Branding Social Media Customer Service 88

Landis PR

JULY 6, 2021

That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Influencermarketinghub.com’s survey projects that the influencer marketing industry will grow to approximately $13.8

Marketing 52

Marketing Social Media Advertising Advertising 52

wiredPRworks

APRIL 21, 2021

Are you a podcaster or a podcast advertiser looking for podcasting marketing insights? MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks.

Marketing 52

Marketing Radio Advertising Advertising 52

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Social Media Small Business 251

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. Personalization is the foundation of this by tailoring content to the interests and desires of each consumer. Tailoring goes back to segmenting and knowing each consumer, then offering solutions or products that match the consumer’s interests. What to Shed.

SEO 88

SEO Social Media Brand Branding 88

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Old and new tasks.

Communications 142

Communications Crisis Social Media Media 142