5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Branding Brand 78

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 127

Technology Study Communications Survey 127

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers. ESG: Where to Start.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”

Survey 124

Survey Branding Brand Analysis 124

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

Wadds Inc.

OCTOBER 19, 2024

This sector could see expansion in offshore wind farms and development of new energy storage technologies. Defence: Enhancing national security while driving technological advancements and skilled employment. Defence: Enhancing national security while driving technological advancements and skilled employment.

Government 98

Government Industry Strategy Energy 98

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Branding Brand How To 243

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 85

Survey Marketing Exercises Study 85

Agility PR Solutions

JULY 24, 2018

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board. The post Consumer trust in brands is fading—here’s how it can be saved appeared first on Agility PR Solutions.

Consumer 87

Consumer Branding Brand Survey 87

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. Baseline and eWeek.

Survey 60

Survey Data Branding Brand 60

Agility PR Solutions

FEBRUARY 4, 2019

With so much of today’s technology designed to make lives easier, time is more fleeting than ever. A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax.

Study 76

Study Consumer Branding Brand 76

Agility PR Solutions

OCTOBER 26, 2022

New survey research from young consumer authority Cassandra unveils emerging attitudes and knowledge about the metaverse and new technologies, and their potential impact. “Gen Z enjoys the aspect of creative […].

Survey 83

Survey Technology Creativity Consumer 83

Sword and the Script

MARCH 19, 2024

I think we don’t respect consumers’ time.” One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. Why does this happen? The result is a loss of trust – which can slow or derail a deal.

B2B 138

B2B Marketing eBook YouTube 138

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. click image for higher resolution).

Study 165

Study Communications Survey Pitching 165

Agility PR Solutions

DECEMBER 6, 2018

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX)—and even fewer remember the last time a brand exceeded expectations, according to results of a global survey from digital experience firm Acquia.

Consumer 60

Consumer Marketing Survey Meeting 60

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Tools, such as Sysomos or Google Consumer Surveys, can help you investigate social trend, topics and behaviors. Director, Marketing Technology.

Technology 60

Technology Marketing Tools Customer Service 60

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t run away from consumers. Don’t make research a sales pitch.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. If that sort of information is not at your fingertips, a straightforward survey can yield the information.

B2B 127

B2B Marketing Advertising Advertising 127

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. This is an encouraging sign from this report, which is a slice of the annual global survey co-produced by the Content Marketing Institute and MarketingProfs.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions.

Strategy 88

Strategy Marketing Reputation Survey 88

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Marketing technology spend remains high.

B2B 78

B2B Marketing Survey Study 78

Wadds Inc.

SEPTEMBER 29, 2024

The journey to functional excellence The Chartered Institute of Public Relations State of the Profession Survey published earlier in the month, reported that 69% of in-house workers made a valuable contribution to management but worked longer hours and were paid less than in 2022. Reference Mark Hutcheon and Hannah Shattock.

Corporate 98

Corporate Reputation Telecommunications Study 98

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. That’s according to two separate surveys by the Content Marketing Institute (CMI) and MarketingProfs—one surveying technology marketers and the other polling B2B marketers. Plus, your job would be a slog.

B2B 52

B2B Marketing Enterprise Survey 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? You should also utilize technology.

Community 92

Community How To Marketing Data 92

Agility PR Solutions

APRIL 20, 2020

With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? That’s what data analytics and technology marketing company Merkle wanted to know when it surveyed more than 1,500 consumers late last year The findings What […]. Are they necessary?

Analytics 83

Analytics Survey Consumer Technology 83

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Reputation Us

APRIL 4, 2019

The scientific study conducted in February 2019 specifically surveyed residents in Oregon. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs.com/Survey and DHMresearch.com/Reputation. More information is available at dhmresearch.com.

Reputation 60

Reputation Study Consumer Banking 60

Communications Conversations

MAY 7, 2019

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. Technology has completely changed the way to perform many day-to-day tasks at work. Measuring results. Just to name a few.

Technology 60

Technology Tools Social Media Media 60

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 140

Journalism Public Affairs Ethics Technology 140

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Influencer content isn’t just for consumer brands. The most popular alternative to the “traditional” media placement is unquestionably the podcast. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

Reputation Us

MARCH 4, 2021

No matter how sophisticated your technology may be, it’s not IF a cyber-attack will occur, but WHEN. In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence.

Reputation 109

Reputation Analysis Corporate Study 109