Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Traditional communication strategies have taught us to understand our target consumer demographics.

Data 120

Data Conference Measurement Pitching 120

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.

Conference 40

Conference Analysis Journalism Employee 40

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Don’t forget that engagement can also be measured. This affords businesses the opportunity to interact with its community in real-time. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Implications for Marketing and Communications. Their focus remains on video advertising and streamed video content. Twitter is still the best choice for major events, conferences, and news of the day.

Twitter 87

Twitter Social Media Media Analysis 87

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. It goes without saying what follows is not an unbiased “bizarre conference experience” report. The individuals and experiences encountered at this PeRsian conference bazaar.

Conference 40

Conference Hotels Internal International 40

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. I therefore wasn’t talking about the wider ramifications of what is becoming known as social business.

Social Media 158

Social Media Media Training Media Training 158

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. PR measures up.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr. Despite heavy news competition, they all grabbed public attention.

How To 101

How To Viral Advertising Advertising 101

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success.

Data 144

Data How To Storytelling Analytics 144

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” PR is a communication function.

Small Business 213

Small Business Fashion Groups Local 213

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. How do you develop a communications strategy? What are your communications goals? Take the time to identify your main communications goals.

Strategy 40

Strategy Communications Real Estate Insurance 40

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In-house staff are more confident that they can measure the ROI of Digital PR (e.g.

Training 119

Training Digital PR Media Training Education 119

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Flatiron Communications

JUNE 26, 2019

At the recent Collision Conference , I had the pleasure of taking the stage alongside The Trade Desk ‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis. We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television.

Television 38

Television Conference Advertising Advertising 38

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. What integrated communication is not about.

Communications 40

Communications Conference eBook Facebook 40

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. What have you’ve learned?

Agency 75

Agency Analysis Social Media Advertising 75

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 5: Distribute Your Content with Paid Advertising. That’s why it’s where I always recommend one starts when implementing this approach.

Exercises 198

Exercises Google Writing Blogging 198

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). CIPR measurement group.

Measurement 60

Measurement Groups Guidelines Education 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Could just one metric measure PR? They also share 14 alternative tools you should have in your measurement armoury.

Tools 136

Tools Publicity SEO Measurement 136

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo. Freelance PR professionals.

Mobile 60

Mobile Public Affairs Government Local 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 57

Media Advertising Advertising Measurement 57

Shift Communications

JANUARY 20, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Zach Burrus. Marketing Analyst. Future of Marketing Marketing Marketing Technology'

Marketing 60

Marketing Privacy Big Data Technology 60

Prohibition

MAY 9, 2018

In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. For example, if you need to build influence as part of an upcoming conference – you need to be sure your influencer is in attendance. Make it measurable. The answer is short and simple: Yes, yes we should.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. For example, if you need to build influence as part of an upcoming conference – you need to be sure your influencer is in attendance. Make it measurable. The answer is short and simple: Yes, yes we should.

B2B 48

B2B Marketing Strategy Corporate 48

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. We always counted clips, circulation and even UVMs – let’s call this pre-Moneyball/Sloan Conference/Pro Football Outsiders statistics.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR? AI will help save face.

Analytics 65

Analytics Data Pinterest System 65