Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Measurement templates. Users can track and share media mentions on the go.

Reddit 176

Reddit Software B2B Technology 176

Stephen Waddington

JANUARY 21, 2020

WTF The worst example of measurement in a PR campaign. The objective will be wholly unconnected from organisational outcomes and measurement will be based on advertising value equivalent (AVE). Industry gobshite Recognising the least representative conference, media or membership organisation in the PR industry.

Industry 125

Industry Pitching Agency Measurement 125

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Measurement in #PR – Social Network Analysis. Why advertising should remain a key part of your communications mix. Monday Roundup: the #IABC15 (IABC World Conference) Edition is a post from: Shonali Burke Consulting, Inc.

Conference 40

Conference Analysis Journalism Employee 40

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Looking ahead to 2026 the results are similar, but the highest growth in spending is foreseen in events and conferences, MAT releases (sponsored content) and influencers.

Survey 87

Survey Measurement Employee Retail 87

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Test & Measure. “We used to love data because we wanted to predict behaviors.

Data 120

Data Conference Measurement Pitching 120

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. In grossly simplified terms, marketing creates a platform for sales.

Publicity 100

Publicity Engineering Advertising Advertising 100

PR 20/20

SEPTEMBER 29, 2022

Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. Measure, measure, measure.

B2B 61

B2B Creativity Content Marketing Measurement 61

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. It goes without saying what follows is not an unbiased “bizarre conference experience” report. The individuals and experiences encountered at this PeRsian conference bazaar.

Conference 40

Conference Hotels Internal International 40

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The first option is to tape a live podcast event, which could be held at a summit or conference. Be sure to advertise this before the event. The second option is to use audio from conferences, meetings, and panels to engage those who are unable to attend, widening your reach.

Community 206

Community Nonprofit Conference Social Media 206

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Yeah, that’ll work.

Marketing 87

Marketing B2B Advertising Advertising 87

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Audience Growth.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

MAY 19, 2015

Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. Measure everything, too. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. I therefore wasn’t talking about the wider ramifications of what is becoming known as social business.

Social Media 158

Social Media Media Training Media Training 158

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 74

Corporate Communications Survey Employee 74

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Yeah, that’ll work.

Marketing 52

Marketing B2B Advertising Advertising 52

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies? The PESO model involves measuring and analyzing your results.

How To 120

How To Software Analytics Google 120

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr. Despite heavy news competition, they all grabbed public attention.

How To 101

How To Viral Advertising Advertising 101

Flatiron Communications

JUNE 26, 2019

At the recent Collision Conference , I had the pleasure of taking the stage alongside The Trade Desk ‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis. We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television.

Television 38

Television Conference Advertising Advertising 38

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Measure and benchmark the results of your campaign based on your goal. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream.

Media 103

Media How To Advertising Advertising 103

Cision

APRIL 18, 2017

While at the conference, I’m going to do several media interviews that link to that original blog post. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Stuart Bruce

OCTOBER 6, 2016

The majority of in-house comms people gain their social media education and insight from conferences and events (50%) and seminars and roundtables (50%), which has grown significantly by 18%. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Could just one metric measure PR? They also share 14 alternative tools you should have in your measurement armoury.

Tools 136

Tools Publicity Measurement SEO 136

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Buchanan PR

JULY 13, 2022

The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Today, incorporating social advertising can help brands find new audiences much easier. By: Meg Yocum & Mikayla Ickes.

Social Media 52

Social Media Media Conference Consumer 52

Prohibition

MAY 9, 2018

For example, if you need to build influence as part of an upcoming conference – you need to be sure your influencer is in attendance. The great thing about influencer relations is that it is often far more flexible than traditional advertising packages or similar – plus it can be far more engaging and cost effective. But, importantly.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

For example, if you need to build influence as part of an upcoming conference – you need to be sure your influencer is in attendance. The great thing about influencer relations is that it is often far more flexible than traditional advertising packages or similar – plus it can be far more engaging and cost effective. But, importantly.

B2B 48

B2B Marketing Strategy Corporate 48