ImPRessions - Crenshaw Communications

MARCH 9, 2016

What is that interview or profile actually worth? For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. But the problems with AVE (Advertising Value Equivalent) are obvious.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The campaign is going well – positive press and analytics that prove people are responding.

Publicity 256

Publicity Brand Branding Storytelling 256

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. It leverages predictive analytics to screen candidates, and accurately assess their suitability for the job. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

NOVEMBER 22, 2022

Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. select all that apply). 22% said conversions/registrations/downloads.

Measurement 85

Measurement Survey Web Software 85

Prohibition

JUNE 28, 2023

Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection. For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections.

Fashion 62

Fashion Brand Branding Case Study 62

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. So I asked Gabriele if they’d entertain a follow-up interview.

Data 159

Data Media Software Viral 159

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. While you don’t have access to their analytics, you still can observe the overall trends. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. PR needs to do that too.

Journalism 134

Journalism Media Relations Report Media 134

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. develops unique analytics reporting and BI tools, tailor made for the iGaming industry. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. The more we tailor analytics, the better PR’s value is proven. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 75

Radio Television Media Local 75

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. She received her PhD in advertising from the University of Texas at Austin.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To increase PR, marketing, and advertising industry knowledge. The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. AMA Executive Circle. Want to gain a real-world understanding of marketing and PR strategy?

Blogging 159

Blogging Pitching Fashion Sports 159

The Resolution Blog

APRIL 9, 2019

I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. How important is it to have analytics access? Please get analytics access! For some reason there seems to be a guard for everybody who doesn’t want you to have analytics access.

Marketing 120

Marketing Analytics Measurement Data 120

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. For instance, one thing I put on my resume was that I’ve used Google Analytics before. Learn a little about “who” you are meeting with at the interview. Be Prepared! You’ve Been Hired!

Interviews 79

Interviews Analytics Banking Sports 79

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. How do you gain access to analytics? Online advertising has changed.

Tools 136

Tools Publicity Measurement SEO 136

Konnect Agency

NOVEMBER 9, 2021

With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. It’s important to analyze back-end and audience analytics to truly gauge how your target audience will respond to this person’s content.

Creativity 59

Creativity Analytics Guidelines Agency 59

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Deirdre Breakenridge

JUNE 13, 2016

Here’s my interview with the CEO and co-owner, Jennifer Radk e, on social media education and her vision for the NISM. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

MAY 8, 2019

In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. advertising, content marketing, ecommerce, email, social media, website, etc.), See the full speaker list.). We're expecting 400+ attendees this year.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews. Third, the data analytics on the backend isn’t just for journalists. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Enter stage right Google Analytics.

Measurement 49

Measurement Analytics Google Agency 49

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Back in September, we attended the FutureM and INBOUND Conferences in Boston. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 110

Video Marketing SEO Social Media 110

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. The thing that struck me first was the headline, “Social Media Expert,” which is like advertising someone is good in bed. And I mean that word GUILTY because someone had to approve the following pitch.)

Social Media 40

Social Media Interviews Pitching Media 40

Shift Communications

FEBRUARY 19, 2016

When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. These skills include in Google Analytics, AdWords, Lean Six Sigma, Agile, and SEM, among others. The cost of on-boarding a new employee, including training time and management.

Marketing 60

Marketing How To Training Analysis 60

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. For now, sponsoring podcasts is relatively cheap, and some podcast hosts have done well to embrace “sponsored” interviews. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.”

Marketing 118

Marketing Data B2C Big Data 118

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120