AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? To ensure data integrity, we strongly recommend the use of Google Analytics combined with Google Tag Manager.

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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants.

How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Advertising Marketing Metrics Strategy

PR metrics and analytics: 10 trends to watch in 2019

PR Daily

More PR pros will apply web analytics to track conversions. The latest version of Apple’s podcast app offers more powerful analytics. The analytics reveal when listeners play individual episodes, which sections they listen to and what parts they skip. In some cases, more powerful podcast analytics will prompt businesses to reconsider the format as a strategy component. Inadequate measurement has long plagued public relations.

Snapchat analytics, 'Discover' changes for marketers

PR Daily

A company in Denmark is aiming to solve marketers’ biggest problem with Snapchat: the app’s lack of analytics. Snaplytics says it offers “the only software-as-a-service analytics [exclusively] for Snapchat.” The company claims its product will provide automated analytics and metrics for every disappearing photo and video you post to your branded channel.

How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns.

Get Analytical with Twitter’s Activity Dashboard

PR 20/20

Twitter’s ( @twitter ) new analytics feature is certainly a step in the right direction. In July, Twitter launched its Tweet activity dashboard exclusively to a few advertisers and verified users. Social Analytics What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question. In late August, Twitter granted access to everyone, as long as you tweet in English, French, Japanese or Spanish, and have had an account for at least 14 days.

Instagram announces ‘Stories’ ads, business analytics

PR Daily

While over time, Quarles expects video to be a more important advertising format than photos, Instagram is giving advertisers the flexibility to use both. The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Brand managers looking to reach consumers online—especially illusive younger crowds—are turning to apps such as Instagram.

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

” While over time, Quarles expects video to be a more important advertising format than photos, Instagram is giving advertisers the flexibility to use both. The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories

How to Make Smart Marketing Decisions Based on the Right Analytics

Cision

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. You need to look at the analytics and tweak your current and/or future campaigns accordingly. Successful marketing relies on you paying attention to what your analytics tell you and responding.

3 steps to choosing between native advertising and content marketing

PR Daily

A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing? Native advertising gives you widespread brand awareness, millions of “potential” impressions and possible click backs to your website, if it’s served up to the right audience. Native advertising is placed on a third-party website, so make sure you know what targeting and metrics the site can provide before launching a campaign.

Snapchat courts marketers with sponsored filters, Nielsen analytics

PR Daily

With a new partnership with Nielsen, Snapchat will now offer marketers more robust analytics. that the partnership will enable Snapchat to gain—and pass along to marketers—insights on audience reach, demographic composition, frequency and other analytics that are available with both TV and digital ads. Snapchat’s 3V ads represent a unique approach to advertising,” says Steve Hasker, Neilsen’s chief operating officer. “We’re

Top 7 Communication Resources

Critical Mention

Public Relations Advertising Analytics Content Marketing Copywriting Corporate Communications Crisis Management Education Facebook Influencer Marketing Instagram LinkedIn Media Relations Twitter YouTube

Pros and cons of Twitter Analytics for PR consultants

PR in High Definition

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams. public relations measurement & analyticsThere’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Snapchat and Facebook woo marketers with analytics and audience targeting tools

PR Daily

Snapchat’s survival as a publicly traded, major social media platform depends on its ability to attract advertisers with deep pockets. Convincing said advertisers that Snapchat is a worthy marketing vehicle has thus far proven difficult, but a new move from the company could make it easier. Among the metrics the MMM program will track are advertisers’ ROI and ads’ affect on sales.

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Lots of vendors have media databases, but most of these are really just glorified spreadsheets, this company, called Propel, seems to be applying some genuine analytics: “Propel allows users to map out reporters the agency has pitched, who in the agency has received the most responses from a reporter and which 15 reporters an agency is pitching most frequently. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch.

Analytics Manager - Allegheny, PA

Flack Me

Company: Smith Brothers Advertising, LP Location: Allegheny, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Salary Range: Commensurate with Experience

Analytics Supervisor - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Other Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising.

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6 Ways To Refresh & Revamp Your Clients’ Facebook Advertising Campaigns

Solo PR Pro

As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. But being able to follow the steps in the Ads Manager doesn’t mean you’re leveraging Facebook Advertising properly and getting the most out of it for your business.

Analytics Supervisor, CRM Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

In run-up to the Super Bowl, companies advertise their advertisements

PR Daily

MediaPost.com reported : … [A survey by the National Retail Federation and Prosper Insights & Analytics] found that 76% of viewers see the commercials as entertainment, and only 10% say they are influenced to make a purchase. We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided,” he said in a statement. Marketing Super Bowl Super Bowl advertising Super Bowl marketin

Data Manager, Digital Media Analytics - New York, NY

Flack Me

Company: The Advertising Council, Inc. Location: New York, New York Industry: Advertising - Media Job Status: Full Time Salary Range: Commensurate with Experience

Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]

Sword and the Script

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation. And that’s the theme for this week’s Unscripted Marketing links – confidence in analytics.

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Advertising Analytics Facebook Marketing Public Relations Social MediaMuch ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. What actually happened, and how measurable has the impact been? Methodology.

Data Manager, Digital Media Analytics - New York, NY

Flack Me

Company: Jobtarget Location: New York, New York Industry: Advertising - Management Minimum Education: Bachelor's Job Status: Full Time

Everything is Measurable in PR

Shift Communications

Virtually everything in marketing, advertising, and PR is measurable. When you’re designing a marketing, advertising, or PR campaign, it’s absolutely vital to plan for both benchmarking on the front end and measurement on the back end to ensure that you’ve actually moved the needle. Advertising Analytics Marketing Metrics Public Relations

SEO and Analytics Specialist - Stone Mtn, GA

Flack Me

Company: PureRED Location: Stone Mtn, Georgia Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Marketing Analytics Account Coordinator - Goodlettsville, TN

Flack Me

Company: PureRED Location: Goodlettsville, Tennessee Industry: Advertising - Creative Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

PR Expanded

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising. What analytics do you measure? Advertising PRLab ProBono Event PRStudChat public relations A Guest Post By Rebecca DeLuca.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Analytics Supervisor - Digital/Social - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. We talk about big ideas in PR too, although not in the same hallowed tones as in advertising. Like in advertising, they transcend routine product and company promotion.

Ultimate Guide to Using Boolean in Spike Search

NewsWhip

Say you are interested in articles that mention advertising campaigns of Coca-Cola. If you only use advertising as a keyword, you would miss the articles that mention advertisement or advertise(s). You can use the OR operator but your query will be longer as follows: (Advertisement OR Advertiser OR Advertising OR Advert OR Advertises) AND “Coca-Cola”. Analytics API Product Announcements SpikeBoolean search operators.

Data doesn’t have to be scary

Shift Communications

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Twitter also recently released its own Analytics dashboard to all users. Google Analytics. If you have access to your Google Analytics account, you’re in luck! Check out our guide to Google Analytics for PR.). Big data is a buzzword thrown around in every industry.

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Director of Analytics and Reporting - Stone Mtn, GA

Flack Me

Company: PureRED Location: Stone Mtn, Georgia Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $60 - $65

In #PR This is all You Need to Know in 2016

PR Expanded

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Believe that you are supposed to like analytics and numbers, when in fact, you probably never will. Brands are shifting focus to “Association” rather than “Advertising”. Technology Public Relations Strategic Communications AirPR Analytics media PR Measurement PR Strategy Rebekah Iliff

Share your data for a better PR program

Shift Communications

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available. Your owned media analytics systems can discern all of these behaviors and many more.

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