Shift Communications

JANUARY 25, 2023

Advisor On January 1, as many started the year with the commitment to better health, luxury fitness club Equinox kicked off their high profile and controversial “ We don’t speak January ” campaign. And that’s not what Equinox is about.” By Reva Seth, Sr.

Strategy 78

Strategy Brand Branding How To 78

Communications Conversations

JANUARY 13, 2023

Tell me if one of these scenarios sounds familiar: You’re a mid-sized or small PR, advertising or marketing agency owner and have a small and junior team heading up social for your clients. 1 scheduled one-hour meeting per month – Use this scheduled time to discuss questions, talk about trends or for short training sessions.

Social Media 60

Social Media Media Training Meeting 60

wiredPRworks

APRIL 20, 2022

and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

OCTOBER 14, 2021

In 2017, Google had more than 7 million advertisers spend just over $10B on advertising on the platform. But on average, for every dollar spent, advertisers earned $8 in revenue. Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. Yeah, that’ll work.

Marketing 52

Marketing B2B Advertising Advertising 52

Contently - Strategy

AUGUST 5, 2020

The results have been astounding: 200 percent audience growth, a 38 percent increase in logins by its customers, and a 30 percent uptick in messages to financial advisors. The results have been astounding: 200 percent audience growth, a 38 percent increase in logins by its customers, and a 30 percent uptick in messages to financial advisors.

Financial 82

Financial Strategy Government Leadership 82

Landis PR

JUNE 27, 2022

Can you tell us about your background? I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. What is a fun fact about you?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Strategic advisors. Need to think more about the environment and tone. Additional duties. All things to all people. “We

Communications 122

Communications Crisis Internal International 122

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. It is about prevention – as well as cure. It’s about firing a client bully (we did this in 2020) despite the dent in your bottom line.

Ethics 178

Ethics Publicity Enterprise Groups 178

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

Mindful Marketing

JULY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. Learn more about the Mindful Matrix. without knowing the sport.

Sports 111

Sports Banking Financial Advertising 111

Stephen Waddington

FEBRUARY 17, 2019

#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet. People advertise their cars on the platform when they’re not using them. Sarah and I are in Ledbury this weekend for a wedding. It’s backed by the AA and Allianz.

Mobile 79

Mobile Local Tools Community 79

Stephen Waddington

JUNE 3, 2018

We read more and more about the value of PR as a strategic tool of management. Professional advisors: why not how If you ask me “why should we?”, In that time as a senior advisor and an employer, I’ve seen many bright people come and go who knew the what, could do the how but didn’t progress because they were unable to get the why.

System 60

System Industry Leadership LinkedIn 60

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Advertising Week. MarTech Advisor. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Tell us a bit about your agency. How did you decide on a career in marketing/advertising? Please tell us about your book, 99.3 By Seedepth. Random Acts of Marketing.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

SEPTEMBER 13, 2016

Recently Heidi Alexander , a law practice advisor with Mass LOMAP , invited me on the Legal Toolkit, a podcast by the Legal Talk Network , to bring some hype-free clarity on the topic. It runs just about 20 minutes long. Paid media is advertising. Is Content Marketing Better than Advertising? Native ads are advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Mindful Marketing

DECEMBER 4, 2022

Such unfortunate events beg the question: Should celebrities ever play the roles of investment advisors? While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge.

Financial 80

Financial Banking Consumer Ethics 80

Karen Freberg

MARCH 24, 2020

Let me tell you how this book came about. However, little did I know how one conversation with a student-athlete academic advisor would change my world and direction forever. I have always been passionate about telling stories creating content and being an advocate for my own personal brand. I had two questions for my advisor.

Case Study 60

Case Study Creativity Study Course 60

PR 20/20

JUNE 5, 2018

From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Throughout the Google AdWords assessment courses, you’ll learn: Value proposition of online advertising. Plus, once you join, you get access to a global community of coaches, advisors and Codecademy graduates for support along the way.

Course 64

Course Marketing Analytics Google 64

Waxing UnLyrical

JULY 18, 2012

My friends and I accidentally sat in the VIP seating area, whereupon Jeff kindly told us we were actually not that cool; but he made up for it by setting up our very own table right next to the VIPs (talk about creating a great customer experience). His answer: a Food Truck Advisor. Umm, how cool is that?! A variety of different ways.

Writing 94

Writing Interviews Industry Pitching 94

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. ” That quote comes from a press release about the report which pitches a sample.

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

NOVEMBER 21, 2011

One of our early advisors said, “So in a nutshell, you’re giving people their social credit score, right?” The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. But why pretend to be something else?

Measurement 83

Measurement Advertising Advertising Data 83

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

PR 20/20

AUGUST 22, 2017

HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) scattered about like a minefield.

Marketing 87

Marketing Resources Technology Internal 87

David PR Group

JANUARY 4, 2016

Don’t feel the need to be snarky about the “T” in “tactics.” We need to answer some key questions about the audience. Did most of them come from advertising? Take a hard look, and get specific about your customers are and where they come from. (If You can’t know too much about these audiences. GAME,” get it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And I used to put 5-6 sheets of paper on it and write down news about the neighborhood.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

PR Job Coach

NOVEMBER 26, 2020

Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. We are more than a single dimension.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

ImPRessions - Crenshaw Communications

MAY 31, 2018

In today’s era of globalized connectivity, the chief communications officer has evolved into a trusted advisor to the CEO, expected to offer counsel on corporate moves. Additionally, the PR team’s efforts must align with marketing, advertising, and sales departments, all under a unifying set of business aims.

Creativity 136

Creativity Reputation Advertising Advertising 136

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

PR pros have a responsibility to inform and manage client expectations about the prospects for a given crowdfunding venture, as well as the earned media that results from their efforts. Once you have some visibility, build social proof through interaction with advisors, customers, the media, or investors. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Find out more about them here. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement. How many of our predictions about the future will prevail remains to be seen.

Measurement 40

Measurement Airlines Data Case Study 40

Polaris

DECEMBER 6, 2014

and includes: 3 or 4 stories from the past week about content marketing. “Rants and raves,” a segment in which Pulizzi and Rose either rant on something they feel is “hard to swallow” or rave about “something epic.”. 3: Social Media: Social Pros Podcast. with links to the latest on social media and digital marketing.

Marketing 147

Marketing Content Marketing Social Media Film 147

Maxim Behar

MARCH 6, 2022

He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas. 1) Tell us about your professional journey? So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 How about 'Fearless Girl' sparking a 15x increase in calls from potential institutional investors and an estimated $7.4 More metrics, eh? In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

Ethical Voices

NOVEMBER 21, 2022

We start every class by discussing ethical issues we have seen or read about over the past week. Do you need an ethics advisor. When is talking about ethics advertising? We meet once a week for three hours. At the start of the semester, I would be lucky if one or two students would share an example. Deepfakes in war .

Ethics 73

Ethics Sports Employee Privacy 73

PR Conversations

SEPTEMBER 13, 2018

For anyone responsible for structuring their agency or team, these pressures lead to difficult questions about resources. For example, it is common for PR practitioners to be vulnerable to department restructures, agency takeovers, senior management beliefs about the function and so forth. Scope volatility. Nigel Sarbutts.

Survey 82

Survey Resources Agency Training 82