Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

DECEMBER 5, 2023

This latest deal adds to the grip private equity has on communications tools. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. LLMs are at the heart of generative AI technology. PE firms own the largest tech companies in the PR space.

Software 138

Software Reddit Technology B2B 138

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. AI tools have the potential to improve the skills of public relations practitioners and improve standards.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

5W PR

APRIL 30, 2023

Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. This can happen through various tools such as social media posts , blogs, videos, podcasts, and other channels.

Marketing 88

Marketing Resources Exercises Education 88

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023? Illustration credit: alphaspirit ]

Survey 87

Survey Measurement Employee Retail 87

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. So how does it work?

Software 85

Software Media Relations Media Pitching 85

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. Burrelles simplifies your work and improves productivity by providing all the tools you need in one integrated platform. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 78

Automotive Policies Employee Corporate 78

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Bianchi Biz Blog

JUNE 12, 2023

It is in this context that embracing the podcast trend as an internal communication tool can revolutionize the way automotive suppliers connect with their teams. Accessibility and Convenience: Podcasts offer unparalleled accessibility and convenience, making them an ideal communication tool for automotive suppliers.

Employee 78

Employee Automotive Storytelling Internal 78

Newsfile

FEBRUARY 27, 2024

This strong platform for financial professionals offers real-time, in-depth market data, analytics, trading tools and communication features. billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. Yahoo News In February 2023, Yahoo!

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal!

Strategy 72

Strategy Marketing Data Software 72

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

The Hoffman Agency

SEPTEMBER 18, 2020

We have to be smart in our approach and use whatever tools we have – whether it’s our charisma or an automated tool – to create great stories. Recent research suggests that by 2023, AI will be able to undertake or significantly enhance 38% of PR skills. appeared first on "What's HAppening" Blog.

Agency 74

Agency Industry Tools Software 74

Doctor Spin

NOVEMBER 17, 2023

2023, October 29). 2 It’s worth noting that these models are not exclusively Charlie Munger’s inventions but tools he advocates for effective thinking and decision-making. It’s a tool for cutting through complexity and focusing on what’s most likely true. 1 Charlie Munger. In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

Presspage

OCTOBER 24, 2023

44% of Chief Communication Officers (CCOs) say that they are investing more heavily in communications technology than they did last year, indicating a growing recognition of the importance of digital tools in shaping public image, forging significant connections, driving revenue, and achieving communication objectives.

Analytics 78

Analytics Digital PR Storytelling Local 78

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 122

B2B Marketing Survey Software 122

Doctor Spin

NOVEMBER 22, 2023

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Retrieved November 22, 2023, from EurekAlert! 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

DECEMBER 7, 2023

2023, November 28). Please support my blog by sharing it with other PR- and communication professionals. 5 It’s worth noting that these models are not exclusively Charlie Munger’s inventions but tools he advocates for effective thinking and decision-making. Doctor Spin | The PR Blog. 2 Theory of multiple intelligences.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. It will give you a good sense of how useful a tool is, and gets you some free data. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T.

Social Media 52

Social Media Media eBook Technology 52

Mindful Marketing

JANUARY 29, 2023

A Harris Poll recently found that 67% of American adults distrust AI tools. Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. Their fashion taste is not good.

Ethics 98

Ethics Guidelines Fashion Transportation 98