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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The post Comparing top 2021 media monitoring vendors appeared first on Onclusive.

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Critical Mention 2021 Recap

Critical Mention

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

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How to nail your 2021 B2B marketing strategy

Prohibition

The big lesson from 2020 – the only certainty for 2021 is change. Whilst granted, the more traditional big-ticket advertising tactics – think mailers, billboards and print ads – still require an element of forward planning, even the content of these ads is often agreed upon at the eleventh hour.

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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

5 solo PR pros share their predictions for the PR industry in 2021. We are the original content marketers – digital, print and visual. Here's to an illuminated 2021 and the future of our industry. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Print publications. Nobody plans to fail. They just fail to plan. Often, a communication audit is recommended before starting any major yearly planning. Communication Channels. Microsoft Teams.

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