Infographic: 5 secrets for building captivating visual content

PR Daily

Key tips include: Some 84% of communication will be visual by 2019, and as much as 82% of internet traffic will be video by 2021. Eye-popping imagery elevates your marketing and PR efforts. Here’s how to help your creations stand out.

Social Listening: When #AI Takes Over

PR Expanded

Cisco predicts that by 2021, 80% of online content will be videos. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

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Infographic: Reasons to invest in video

PR Daily

It includes these nuggets: Eighty percent of all global internet traffic will be video by 2021. Good video content is expensive.

Infographic: Why marketers should invest in mobile advertising

PR Daily

to highlight the importance of advertising on mobile platforms: In-app spending is estimated to reach $201 billion by 2021. Advertising on little handheld devices can have a big impact on your organization’s bottom line.

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The Normalization of Cannabis Marketing

Flack Me

by 2021, and providers of recreational pot are gearing up for consumer demand Category: Flack Me Summary: Legal cannabis is projected to be a $21 billion market in the U.S.

PR as a Company’s Social Conscience

Ishmael's Corner

I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the.more.

CIPR Election candidates set out manifesto commitments

Stephen Waddington

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. Here’s what you need to know about the candidates’ manifestos in the forthcoming CIPR Election. It’s CIPR Election time.

Why CEOs Should Invest in PR Attribution and PR Measurement


In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

Are audiences ready for longer content on social media?

PR Daily

The report from eMarketer estimates that 84 percent of internet users will be frequent watchers of digital video content by 2021 and 83 percent will be using mobile devices to watch video content.

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

TechCrunch reported : Verizon put this offer on the table in September with a goal to save $10 billion in cash by 2021. Thousands of employees are taking Verizon up on its offer to leave the company.

How 3 pharma companies use video to power up their marketing

PR Daily

It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet traffic by 2021. Video sells.

Public relations struggling with the content avalanche

Shift Communications

By 2021, we may be publishing 18 million stories per month. Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone.

What communicators can learn from Kate Spade’s digital strategy

Media Bullseye

According to an eMarketer study published in September of last year, print advertising is expected to decline five percent from 2016 to 2021, while digital ad spending will increase more than 10 percent over that same period of time. How many brand accounts do you follow on social media?

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner.

Report: Video is crucial for reaching social media audiences

PR Daily

That’s a problem when 80% of all online content will be video by 2021. A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.

On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

San Francisco and Los Angeles have already passed similar bans, coming into effect this year and in 2021, respectively. The fashion house joins several other designers who have committed to not using animal pelts. A few have also promised to stop using exotic animal skins in their clothing.

Accusations, jokes fly after Target Canada closing announcement

PR Daily

Target announced Thursday that it would close all 133 of its stores in Canada. Apparently, that was news to many of the chain’s Canadian employees. Employee at @Billings_Bridge #Target says company didn''t notify them until today. AFTER they found out jobs were being terminated via media.

Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators


member states have until June 2021 to pass laws to reflect this new E.U. PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law.

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5 essential strategies to beef up your social media presence

PR Daily

An estimated three billion people worldwide will possess accounts on a social media platform by 2021. How can your organization use social media to attract customers and develop a strong brand position? Try these approaches.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

PR Daily

IHG said it will eliminate about 200 million tiny bottles each year by 2021. Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.

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Target for BME diversity in public relations underestimates issue

Stephen Waddington

With the 2021 census looming, we would expect to see an increase in the number of BME people living across the UK.”. The public relations profession should represent the public that it seeks to engage. Regional employment data suggests it has further to go than previously recognised.

CIPR election: critical friends, issues and ideas

Stephen Waddington

Mandy Pearse and Rachel Royall are campaigning in the election for CIPR President in 2021. This year’s CIPR election for President has raised important issues about the future of the CIPR and its role serving the profession. I’ve voted for Mandy Pearse.

Instagram worth $100B—thanks to users spending more time on it

PR Daily

By 2021, mobile video will account for 78 per cent of total mobile data traffic”…. Facebook is reaping the benefits of buying Instagram six years ago.

5 new ways to tell your brand story

PR Daily

By 2021, video is expected to account for an astonishing 80 percent of consumer internet traffic; every second almost 17,000 hours of video content will cross the network. The digital era has transformed how PR pros must tell their stories.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. It’s that time of year again.

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

PR Daily

” Target will open a new location at Walt Disney World Resort in 2021. Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

The airport recently banned sales of water in plastic bottles in its effort to become the world’s first zero-waste airport by 2021. Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and wangles for a plug in wedding vows.

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What PR pros can learn from marketing marijuana

PR Daily

billion in sales during 2016 to $30 billion in 2021. He estimates that by 2021, marijuana marketing will total $75 million. Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6

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4 ways e-commerce marketers can make a splash

PR Daily

billion in 2021. Shopping online is the new black. Statistica reported. that e-commerce sales totaled roughly $2.3 billion last year and is on course to reach more than $3.5 billion in 2019, and more than $4.8

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Boeing CEO offers grief for crash victims, surety about Max makeovers

PR Daily

In a statement, the company said it would delay first deliveries of Boeing Max 737 jets from November 2019 to July 2021. At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight.

Citigroup discloses it pays women 29 percent less than their male counterparts

PR Daily

by the end of 2021. The banking group has faced pressure in the U.S. and abroad to address pay disparity. The unusual announcement has fired up critics and activists online; others applaud Citi’s candor.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

The division has come under pressure recently, as Verizon and CEO Hans Vestberg seek to save $10 billion in cash by 2021. The two companies, among the biggest names in digital publishing, are slashing their workforces to meet profitability and other priorities. How can PR pros respond?

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Volkswagen to eliminate 30,000 jobs in branding overhaul

PR Daily

That target still remains below rival European carmakers such as Renault ( RENA.PA ) and Peugeot Citroen ( PEUP.PA ), which are targeting an operating margin of 6 percent in 2021. Will a bold move help VW shed the albatross around its neck?

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Starbucks to hire 240,000—and, possibly, you

PR Daily

by 2021. One might say Starbucks’ hiring goals have been injected with a shot of caffeine. The company’s chief executive, Howard Schultz, marked the 25th annual meeting of shareholders—his last before successor Kevin Johnson takes over—by announcing the creation of 240,000 jobs.

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Merged banks’ new Truist moniker draws criticism online

PR Daily

It wrote in a press release : “Truist is a brand name representative of two mission- and purpose-driven companies coming together to serve our clients as a true financial partner,” said SunTrust Chief Executive Officer Bill Rogers, who will be President and Chief Operating Officer of the combined company until he succeeds King as Chief Executive Officer in September 2021.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

We think that 2019 will be our peak investment year and we think that 2020, 2021, you’ll see losses come down,” CEO Dara Khosrowshahi told CNBC. Also: Farmer Boys’ social media sweepstakes win, apps’ value for consumers, PR pros’ stand on profanity in messages, and more.

What lessons should PR pros take away from 2017?

PR Daily

A report from Cisco predicts that 78 percent of the world’s mobile traffic will be video by 2021. 2017 was a whirlwind—never a dull moment. Here, at the beginning of the new year, it’s time to stop to reflect on what PR pros have learned—and what they have yet to figure out.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Growing Skepticism Toward Vendors’ Claims.

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