2021 Crisis Spotting

Reputation Us

For each department, the following questions can be posed to the respective department leaders to gather insights into potential crises: What are some existing and potential issues that you foresee in 2021? . 2021 READY. The post 2021 Crisis Spotting appeared first on ReputationUs.

5 consumer behavior trends PR pros should know for 2021

PR Daily

PR professionals must take these trends into consideration as they continue to navigate COVID-19 and begin crafting their strategies for 2021. The post 5 consumer behavior trends PR pros should know for 2021 appeared first on PR Daily.

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The 2021 Content Marketing Checklist

Contently - Strategy

With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The post The 2021 Content Marketing Checklist appeared first on Contently. Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive.

Personalization is the future of everything—a peek at what marketing will look like in 2021

Agility PR Solutions

The post Personalization is the future of everything—a peek at what marketing will look like in 2021 appeared first on Agility PR Solutions.

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Infinite Global’s CEO Jamie Diaferia: ‘2021 has to be a better year’

PR Daily

Diaferia: 2021 has to be a better year. Any big predictions for 2021? I’m hopeful that those trends will take root in the future, but I predict that 2021 will look a lot like the years before COVID hit.

Theatre 2021: Mark Borkowski on… media messaging

Mark My Words

The Stage. A critic once said that if a play was any good, it didn’t need PR. This utopian idea has come to fruition a few times over the years, but in the post-Covid landscape a production will be as likely to take off without effective communications as the Miss Saigon chopper without a production team. Public relations, marketing and social media are a theatre’s lungs, and the industry is going to have to shout louder and more incisively than ever before, or risk drowning.

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More than half of tech companies may pass on 2021 trade show circuit

Agility PR Solutions

As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […].

1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry

Agility PR Solutions

The post 1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry appeared first on Agility PR Solutions.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Facebook extends WFH mandate to July 2021. The New York Times reported : “Based on guidance from health and government experts, as well as decisions drawn from our internal discussions about these matters, we are allowing employees to continue voluntarily working from home until July 2021”, a Facebook spokeswoman said in an emailed statement.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Google extends remote work policy to July 2021. “To give employees the ability to plan ahead, we’ll be extending our global voluntary work from home option through June 30, 2021 for roles that don’t need to be in the office,” Pichai wrote. The post Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation appeared first on PR Daily.

Billionaire business leaders are in a ‘gold rush’ to work with Meghan Markle and Prince Harry – and the couple are set to be invited to speak at Davos in 2021, source claims

Mark My Words

Mail Online PR expert Mark Borkowski told the Mirror: ‘This does not surprise me at all.’ ’ [link] . Mark Comments Uncategorized


Video: Effective Communication with Customers

Ronn Torossian

Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king.

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Why beauty brands need to revamp customer journeys

Agility PR Solutions

The firm’s new survey generates a snapshot of current beauty spending and preferences—providing guidance for sellers not only through the current pandemic, but moving forward into 2021 and […].

How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. For the many conferences that have simply opted to postpone from spring until autumn or 2021, there may be vacated speaker spots due to the change of schedule.

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Tips for launching a great virtual event

PR Daily

Understanding how to launch a virtual event is going to be a crucial part of your marketing arsenal well into 2021 and beyond. Keep these tips on hand as you begin to develop 2021 plans and get a head start on mastering the art of the virtual event.

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Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’

PR Daily

Her advice to clients this year and heading into 2021? Any big predictions for 2021? I believe 2021 could be the year PR has its day in the sun and will become one of the most valued services under the marketing umbrella.

A new term for professional communicators

Stephen Waddington

Here are some of the issues that need to be front of mind as we head towards 2021. Planning for 2021 This is a moment for organisations to be brave and show leadership. Environment, society and governance (ESG) is top of the corporate agenda as organisations plan for 2021.

Preparing for post-COVID—6 tips on how to start planning your pandemic recovery now

Agility PR Solutions

Many countries across North America and Europe are now entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021, according to new research from Forrester. During this phase, pandemic management protocols (PMPs)—ways of working, traveling, socially congregating, and connecting—will have to be constructed and […].

How Donna LaVoie is trying to shrink screen time

PR Daily

Any big predictions for 2021? These advances in 2021, should translate into meaningful benefits for mankind globally for COVID-19 and beyond. PR pros are trying to find long-term solutions for WFH and remote collaboration. Here’s how one agency leader sees the future of the industry.

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After lockdown: the creative agency market

Stephen Waddington

Environment, society, and governance an emerging issue for 2021 There’s lots of discussion about the environment, society and governance agenda. It’s an issue rising up the corporate agenda and is firmly in planning for 2021 but right now management teams are focused on survival.

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Why PR agency chief Kathy Tunheim is hopeful for the future

PR Daily

Any big predictions for 2021? . My prediction for 2021 is that many of the new platforms, formats and programs developed in 2020 to push information out will evolve into new forums for better listening and effective feedback loops. As chief executive of her Twin Cities firm, she makes time for exercise and family while still ensuring clients get top-quality service. Family has been an essential source of support for many during COVID-19.

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How MLB must hit a home run with their Crisis PR response

The Stalwart Blog

I would venture to say that it absolutely will, and last through 2021 if MLB doesn’t respond correctly. As of this posting, three managers and a general manager got fired and might never return to baseball from the latest cheating scandal.

Social Listening: When #AI Takes Over

PR Expanded

Cisco predicts that by 2021, 80% of online content will be videos. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

Yearlong Crisis Coverage

Reputation Us

A 2021 revised crisis mitigation and communication plan designed to safeguard your organization’s reputation throughout the year. Starting NOW and In 2021, Your Organization CAN NOT: Let Down Your Guard. A 12-Month Crisis Risk Management Program. If the pandemic and various crises of 2020 has taught businesses anything, it’s the exhausting nature of being in continual crisis mode.

Dashlane’s Joel Johnson shares survival tips for WFH

PR Daily

Any big predictions for 2021? Predictions for 2021? This comms veteran, with a long history in tech, argues that a little less screen time is what we all need right now. Here’s his take on the answers to our current crisis.

How Alex Daly embraced the “pivot” during COVID-19

PR Daily

Any big predictions for 2021? No big predictions just yet, 2021—I am still getting through 2020—but can we all agree that press releases need to be over?

How PR veteran Joe Lockhart is working during COVID-19

PR Daily

Any big predictions for 2021? A look at how PR executives are managing through the disruption in this new update to our Day in the Life series. What’s the tool that is most helpful during the COVID-19 crisis? For Joe Lockhart, partner at Rational360, that’s the smartphone to help him stay connected to work wherever he happens to be.

Meet PRSA Board of Directors Nominee Jeff Wilson, APR


Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Board nominee position : Director, Mid-Atlantic District.

The Normalization of Cannabis Marketing

Flack Me

by 2021, and providers of recreational pot are gearing up for consumer demand Category: Flack Me Summary: Legal cannabis is projected to be a $21 billion market in the U.S.

Michael Monahan shares how Mox? has returned to the office

PR Daily

Any big predictions for 2021? I think we’re in for a rocky second half of the year, but I’m optimistic about 2021. The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis. Are you bringing workers back to the office? Some businesses have started to return to the workplace or are setting up a hybrid workplace with some working from home and others in the office. Michael A. Monahan, CEO of Mox?,

4 changes in advertising that communicators should know

PR Daily

This trend is rapidly developing and will likely continue to do so through 2021. With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.

Growing out of lockdown: how to scale an agency

Stephen Waddington

As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.

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How Kimball Hughes Public Relations is navigating the crisis

PR Daily

Any big predictions for 2021? Our relaunched Day in the Life series serves up survival strategies and insights into the lives of modern PR pros and the challenges they face. A lot has changed for PR pros in the last couple of months. We’ve relaunched our Day in the Life series to see how people are faring during the COVID-19 crisis and managing other momentous changes roiling the business world.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Also: Consumer Electronics Show 2021 will be entirely online, the NFL shares a conversation about allyship and workplace culture, Twitter to remove links to hateful content, and more. CES 2021 goes digital. 6-9, 2021 in Las Vegas, but it’s the most recent organization to cancel its in-person event, opting instead for an “all-digital experience”: Big news. CES 2021 is going all-digital! CES 2021 may be all-digital, but we’ll see you back in Las Vegas in 2022 [link].

Heron Agency’s leader: Social media will lead post-COVID-19

PR Daily

Any big predictions for 2021? Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past. How are top agency executives helping their teams and clients through the COVID-19 crisis? Noreen Heron, president of Heron Agency in Chicago, says her days have been filled with Zoom calls and strategy sessions, but her most important people to talk to are her children.

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How student-run firms are adapting to—and learning from—COVID-19

PR Daily

Rachel Kimmel, 2020–2021 vice president of professional development for PRSSA, is a senior at Ohio Northern University. PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.

How PR students see ethics as the foundation for future work

PR Daily

Zach Ferenchak is the 2020–2021 vice president of brand engagement for PRSSA, is a senior at Capital University in Columbus, Ohio. For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.

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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

And given the public cloud space alone is set to grow 21 percent annually until 2021, cloud computing continues to be one of the most exciting spaces in technology. Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020.

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How to Ace Video for Personal Branding

B2B PR Sense

It is predicted that by 2021, consumers will spend an average of 100 minutes per day watching online videos ! Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. Think about it.now that so many of us are working from home, video provides an excellent way to get your face and name out there.

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.