Theatre 2021: Mark Borkowski on… media messaging

Mark My Words

The Stage. A critic once said that if a play was any good, it didn’t need PR. This utopian idea has come to fruition a few times over the years, but in the post-Covid landscape a production will be as likely to take off without effective communications as the Miss Saigon chopper without a production team. Public relations, marketing and social media are a theatre’s lungs, and the industry is going to have to shout louder and more incisively than ever before, or risk drowning.

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1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry

Agility PR Solutions

The post 1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry appeared first on Agility PR Solutions.

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Billionaire business leaders are in a ‘gold rush’ to work with Meghan Markle and Prince Harry – and the couple are set to be invited to speak at Davos in 2021, source claims

Mark My Words

Mail Online PR expert Mark Borkowski told the Mirror: ‘This does not surprise me at all.’ ’ [link] . Mark Comments Uncategorized


How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. For the many conferences that have simply opted to postpone from spring until autumn or 2021, there may be vacated speaker spots due to the change of schedule.

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Preparing for post-COVID—6 tips on how to start planning your pandemic recovery now

Agility PR Solutions

Many countries across North America and Europe are now entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021, according to new research from Forrester.

Social Listening: When #AI Takes Over

PR Expanded

Cisco predicts that by 2021, 80% of online content will be videos. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

So what does a royal like Prince Andrew do in life if charities desert him?

Mark My Words

Stuff When asked why Andrew may have taken part in the BBC interview, Mark Borkowski, a public relations and crisis consultant, said that perhaps the duke was “looking ahead at year in front of him 2020, 2021, and probably 50-70 per cent of work he’d do in any given year not there,” because of the Epstein scandal.

How MLB must hit a home run with their Crisis PR response

The Stalwart Blog

I would venture to say that it absolutely will, and last through 2021 if MLB doesn’t respond correctly. As of this posting, three managers and a general manager got fired and might never return to baseball from the latest cheating scandal.

How to Ace Video for Personal Branding

B2B PR Sense

It is predicted that by 2021, consumers will spend an average of 100 minutes per day watching online videos ! Looking for that next thing to give your personal brand a leg up? How about video?

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The crisis gets personal

Stephen Waddington

Domestic disputes, worklife chaos, hyper connectivity fatigue and planning for Q4 2020 and 2021. Start planning for Q4 2020 and 2021 What comes next? Start planning for Q4 2020 and 2021.

Is the pandemic the death knell of the brick-and-mortar agency?

PR Daily

My answer remains “no”—but it’s time to give every public relations professional their own space in 2021. The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.

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New agency diversity mark launched as CIPR publishes damning report

Stephen Waddington

The Blueprint is initially targeted at communications agencies and will expand to include in-house teams in 2021. The UK PR industry needs an estimated 5,000 additional BAME practitioners if it is to be representative of the public that it serves.

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SURVEY: COVID-19 highlights power of collaboration for PR pros

PR Daily

A return to “normal” means different things to different people—but many are setting their sights on 2021. Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’.

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The Normalization of Cannabis Marketing

Flack Me

by 2021, and providers of recreational pot are gearing up for consumer demand Category: Flack Me Summary: Legal cannabis is projected to be a $21 billion market in the U.S.

5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

And given the public cloud space alone is set to grow 21 percent annually until 2021, cloud computing continues to be one of the most exciting spaces in technology. Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020.

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5 tips for running virtual events at scale

Stephen Waddington

It is unlikely that many will return before 2021. Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. Photo by Kameleon007/iStock / Getty Images.

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“Grabbing coffee” is going to look a little different in the COVID-19 era

Communications Conversations

But, the way I see it, they’ll be a door opener to a “real person” coffee in 2021 (when, hopefully, this is all over). Each year, I make a “coffee list.” ” Essentially, it’s 12-15 people I really want to have coffee with this year.

Why aren’t we talking more about expectations and the current remote working situation?

Communications Conversations

But, I just can’t help but think of the two-income earner family who is trying to juggle two full-time jobs, two kids under 5 and the prospect of doing what we’re doing right now well into 2021.

PR as a Company’s Social Conscience

Ishmael's Corner

I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the.more.

30 jobs in the PR and marketing world

PR Daily

Members of the Class of 2021 started a group “to share memes about pop culture.” However, this spawned a separate “dark” group in which students had to post offensive memes on the larger group’s page before being accepted into the private group, according to a member of the Class of 2021.

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Presenting at ProfCon: A Must for modern professors

Karen Freberg

This was tremendous and I am beyond impressed for what you all did this year, and I cannot WAIT till ProfCon 2021 comes around where we can all meet again in person for the event. You can count on me for 2021 and beyond.

Managing an agency through the COVID-19 crisis - PRCA taskforce

Stephen Waddington

Think about the shape of the team that you’ll need in Q4 2020 and 2021 to grow once we’re the other side of the crisis. The PRCA has launched an international taskforce of 50+ volunteers to help support members managing their businesses during the crisis.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

There won’t be any new emoji announcements until 2021, The Unicode Consortium announced recently. has been postponed for six months, to September 2021. Bookings for 2021 are powerful.”.

COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management


He is a member of the executive committee and 2021 chair-elect of PRSA’s Counselors Academy, as well as a director-at-large of PRSA’s New Jersey Chapter.

Pride in a Time of Pandemic


One, Pride organizations do events and work in the community all year round, so thoughtful planning is already happening for what the remainder of 2020 and 2021 can and will look like, depending on how the pandemic plays out.

CIPR Election candidates set out manifesto commitments

Stephen Waddington

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. Here’s what you need to know about the candidates’ manifestos in the forthcoming CIPR Election. It’s CIPR Election time.

3 purposeful steps corporate America can take to address racism

PR Daily

We know that the economic situation will improve and transition from recession to growth in 2021, according to the International Monetary Fund. Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.

Public relations struggling with the content avalanche

Shift Communications

By 2021, we may be publishing 18 million stories per month. Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone.

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner.

How 3 pharma companies use video to power up their marketing

PR Daily

It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet traffic by 2021. Video sells.

What communicators can learn from Kate Spade’s digital strategy

Media Bullseye

According to an eMarketer study published in September of last year, print advertising is expected to decline five percent from 2016 to 2021, while digital ad spending will increase more than 10 percent over that same period of time. How many brand accounts do you follow on social media?

4 Reputation Threats Organizations Should Monitor in 2020


He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead.

Are audiences ready for longer content on social media?

PR Daily

The report from eMarketer estimates that 84 percent of internet users will be frequent watchers of digital video content by 2021 and 83 percent will be using mobile devices to watch video content.

Target for BME diversity in public relations underestimates issue

Stephen Waddington

With the 2021 census looming, we would expect to see an increase in the number of BME people living across the UK.”. The public relations profession should represent the public that it seeks to engage. Regional employment data suggests it has further to go than previously recognised.

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

TechCrunch reported : Verizon put this offer on the table in September with a goal to save $10 billion in cash by 2021. Thousands of employees are taking Verizon up on its offer to leave the company.

Accusations, jokes fly after Target Canada closing announcement

PR Daily

Target announced Thursday that it would close all 133 of its stores in Canada. Apparently, that was news to many of the chain’s Canadian employees. Employee at @Billings_Bridge #Target says company didn''t notify them until today. AFTER they found out jobs were being terminated via media.

Infographic: Reasons to invest in video

PR Daily

It includes these nuggets: Eighty percent of all global internet traffic will be video by 2021. Good video content is expensive.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person.

Recession is coming – are you prepared?

PR in High Definition

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Recession is coming – are you prepared? Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now.