Infographic: Reasons to invest in video

PR Daily

It includes these nuggets: Eighty percent of all global internet traffic will be video by 2021. Good video content is expensive.

Infographic: Why marketers should invest in mobile advertising

PR Daily

to highlight the importance of advertising on mobile platforms: In-app spending is estimated to reach $201 billion by 2021. Advertising on little handheld devices can have a big impact on your organization’s bottom line.

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The Normalization of Cannabis Marketing

Flack Me

by 2021, and providers of recreational pot are gearing up for consumer demand Category: Flack Me Summary: Legal cannabis is projected to be a $21 billion market in the U.S.

Are audiences ready for longer content on social media?

PR Daily

The report from eMarketer estimates that 84 percent of internet users will be frequent watchers of digital video content by 2021 and 83 percent will be using mobile devices to watch video content.

PR as a Company’s Social Conscience

Ishmael's Corner

I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the.more.

30 jobs in the PR and marketing world

PR Daily

Members of the Class of 2021 started a group “to share memes about pop culture.” However, this spawned a separate “dark” group in which students had to post offensive memes on the larger group’s page before being accepted into the private group, according to a member of the Class of 2021.

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Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

TechCrunch reported : Verizon put this offer on the table in September with a goal to save $10 billion in cash by 2021. Thousands of employees are taking Verizon up on its offer to leave the company.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. It’s that time of year again.

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How 3 pharma companies use video to power up their marketing

PR Daily

It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet traffic by 2021. Video sells.

What communicators can learn from Kate Spade’s digital strategy

Media Bullseye

According to an eMarketer study published in September of last year, print advertising is expected to decline five percent from 2016 to 2021, while digital ad spending will increase more than 10 percent over that same period of time. How many brand accounts do you follow on social media?

Target for BME diversity in public relations underestimates issue

Stephen Waddington

With the 2021 census looming, we would expect to see an increase in the number of BME people living across the UK.”. The public relations profession should represent the public that it seeks to engage. Regional employment data suggests it has further to go than previously recognised.

Accusations, jokes fly after Target Canada closing announcement

PR Daily

Target announced Thursday that it would close all 133 of its stores in Canada. Apparently, that was news to many of the chain’s Canadian employees. Employee at @Billings_Bridge #Target says company didn''t notify them until today. AFTER they found out jobs were being terminated via media.

Public relations struggling with the content avalanche

Shift Communications

By 2021, we may be publishing 18 million stories per month. Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone.

Instagram worth $100B—thanks to users spending more time on it

PR Daily

By 2021, mobile video will account for 78 per cent of total mobile data traffic”…. Facebook is reaping the benefits of buying Instagram six years ago.

5 new ways to tell your brand story

PR Daily

By 2021, video is expected to account for an astonishing 80 percent of consumer internet traffic; every second almost 17,000 hours of video content will cross the network. The digital era has transformed how PR pros must tell their stories.

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What PR pros can learn from marketing marijuana

PR Daily

billion in sales during 2016 to $30 billion in 2021. He estimates that by 2021, marijuana marketing will total $75 million. Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6

Local 95

Citigroup discloses it pays women 29 percent less than their male counterparts

PR Daily

by the end of 2021. The banking group has faced pressure in the U.S. and abroad to address pay disparity. The unusual announcement has fired up critics and activists online; others applaud Citi’s candor.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

The division has come under pressure recently, as Verizon and CEO Hans Vestberg seek to save $10 billion in cash by 2021. The two companies, among the biggest names in digital publishing, are slashing their workforces to meet profitability and other priorities. How can PR pros respond?

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4 ways e-commerce marketers can make a splash

PR Daily

billion in 2021. Shopping online is the new black. Statistica reported. that e-commerce sales totaled roughly $2.3 billion last year and is on course to reach more than $3.5 billion in 2019, and more than $4.8

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Starbucks to hire 240,000—and, possibly, you

PR Daily

by 2021. One might say Starbucks’ hiring goals have been injected with a shot of caffeine. The company’s chief executive, Howard Schultz, marked the 25th annual meeting of shareholders—his last before successor Kevin Johnson takes over—by announcing the creation of 240,000 jobs.

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Volkswagen to eliminate 30,000 jobs in branding overhaul

PR Daily

That target still remains below rival European carmakers such as Renault ( RENA.PA ) and Peugeot Citroen ( PEUP.PA ), which are targeting an operating margin of 6 percent in 2021. Will a bold move help VW shed the albatross around its neck?

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All Kids Dumb Enough to Get Kicked-Out of Harvard

David PR Group

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group.

When it comes to holiday shopping is brand purpose more important than discounts and deals? 93% of CorpSumers™ say yes

Return on Reputation

The environmentally-conscious brand has long been committed to reducing plastic waste, also demonstrated by their public pledge to remove all new plastic from their supply chain by 2021, and the simultaneous launch of their “ReNew” clothing line made entirely from recycled plastic bottles.

What lessons should PR pros take away from 2017?

PR Daily

A report from Cisco predicts that 78 percent of the world’s mobile traffic will be video by 2021. 2017 was a whirlwind—never a dull moment. Here, at the beginning of the new year, it’s time to stop to reflect on what PR pros have learned—and what they have yet to figure out.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

marketers will spend $120 Billion on digital marketing by 2021. “The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.

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Fixing speaking disasters on the fly: Lessons from Britain’s PM

PR Daily

She put forward a range of new policies, including an extra £2bn to build 25,000 new council houses and social homes for rent by 2021 and draft legislation for a cap on standard tariff energy bills, which she said were part of her mission to improve people's lives and promote a "British dream".

12 amazing quotes from graduation speeches

PR Daily

At this rate, the class of 2021 will be addressed by a zoo parrot in a mortar-board that has been trained to say “congratulations.”. A different version of this story first appeared on PR Daily in May, 2014. Graduation season is nearly here.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Growing Skepticism Toward Vendors’ Claims.

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