1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry

Agility PR Solutions

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Billionaire business leaders are in a ‘gold rush’ to work with Meghan Markle and Prince Harry – and the couple are set to be invited to speak at Davos in 2021, source claims

Mark My Words

Mail Online PR expert Mark Borkowski told the Mirror: ‘This does not surprise me at all.’ ’ [link] . Mark Comments Uncategorized


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Social Listening: When #AI Takes Over

PR Expanded

Cisco predicts that by 2021, 80% of online content will be videos. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

How MLB must hit a home run with their Crisis PR response

The Stalwart Blog

I would venture to say that it absolutely will, and last through 2021 if MLB doesn’t respond correctly. As of this posting, three managers and a general manager got fired and might never return to baseball from the latest cheating scandal.

So what does a royal like Prince Andrew do in life if charities desert him?

Mark My Words

Stuff When asked why Andrew may have taken part in the BBC interview, Mark Borkowski, a public relations and crisis consultant, said that perhaps the duke was “looking ahead at year in front of him 2020, 2021, and probably 50-70 per cent of work he’d do in any given year not there,” because of the Epstein scandal.

The Normalization of Cannabis Marketing

Flack Me

by 2021, and providers of recreational pot are gearing up for consumer demand Category: Flack Me Summary: Legal cannabis is projected to be a $21 billion market in the U.S.

PR as a Company’s Social Conscience

Ishmael's Corner

I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the.more.

30 jobs in the PR and marketing world

PR Daily

Members of the Class of 2021 started a group “to share memes about pop culture.” However, this spawned a separate “dark” group in which students had to post offensive memes on the larger group’s page before being accepted into the private group, according to a member of the Class of 2021.

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CIPR Election candidates set out manifesto commitments

Stephen Waddington

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. Here’s what you need to know about the candidates’ manifestos in the forthcoming CIPR Election. It’s CIPR Election time.

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner.

Public relations struggling with the content avalanche

Shift Communications

By 2021, we may be publishing 18 million stories per month. Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone.

How 3 pharma companies use video to power up their marketing

PR Daily

It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet traffic by 2021. Video sells.

COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management


He is a member of the executive committee and 2021 chair-elect of PRSA’s Counselors Academy, as well as a director-at-large of PRSA’s New Jersey Chapter.

Target for BME diversity in public relations underestimates issue

Stephen Waddington

With the 2021 census looming, we would expect to see an increase in the number of BME people living across the UK.”. The public relations profession should represent the public that it seeks to engage. Regional employment data suggests it has further to go than previously recognised.

4 Reputation Threats Organizations Should Monitor in 2020


He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead.

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

TechCrunch reported : Verizon put this offer on the table in September with a goal to save $10 billion in cash by 2021. Thousands of employees are taking Verizon up on its offer to leave the company.

What communicators can learn from Kate Spade’s digital strategy

Media Bullseye

According to an eMarketer study published in September of last year, print advertising is expected to decline five percent from 2016 to 2021, while digital ad spending will increase more than 10 percent over that same period of time. How many brand accounts do you follow on social media?

Are audiences ready for longer content on social media?

PR Daily

The report from eMarketer estimates that 84 percent of internet users will be frequent watchers of digital video content by 2021 and 83 percent will be using mobile devices to watch video content.

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021. Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

Accusations, jokes fly after Target Canada closing announcement

PR Daily

Target announced Thursday that it would close all 133 of its stores in Canada. Apparently, that was news to many of the chain’s Canadian employees. Employee at @Billings_Bridge #Target says company didn''t notify them until today. AFTER they found out jobs were being terminated via media.

Infographic: Reasons to invest in video

PR Daily

It includes these nuggets: Eighty percent of all global internet traffic will be video by 2021. Good video content is expensive.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person.

Infographic: Why marketers should invest in mobile advertising

PR Daily

to highlight the importance of advertising on mobile platforms: In-app spending is estimated to reach $201 billion by 2021. Advertising on little handheld devices can have a big impact on your organization’s bottom line.

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Why CEOs Should Invest in PR Attribution and PR Measurement


In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

5 essential strategies to beef up your social media presence

PR Daily

An estimated three billion people worldwide will possess accounts on a social media platform by 2021. How can your organization use social media to attract customers and develop a strong brand position? Try these approaches.

On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

San Francisco and Los Angeles have already passed similar bans, coming into effect this year and in 2021, respectively. The fashion house joins several other designers who have committed to not using animal pelts. A few have also promised to stop using exotic animal skins in their clothing.

CIPR election: critical friends, issues and ideas

Stephen Waddington

Mandy Pearse and Rachel Royall are campaigning in the election for CIPR President in 2021. This year’s CIPR election for President has raised important issues about the future of the CIPR and its role serving the profession. I’ve voted for Mandy Pearse.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. It’s that time of year again.

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Report: Video is crucial for reaching social media audiences

PR Daily

That’s a problem when 80% of all online content will be video by 2021. A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.

Brand Twitter’s Impact on Social: The human side of these iconic brands

Karen Freberg

Perhaps this is something the SMMW team will address for 2021. I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion.

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

PR Daily

Beginning in June 2021, the hotel chain will stop giving guests small plastic containers of shampoo, conditioner, lotion and body wash, in favor of providing large, multi-use containers in its 900 hotels worldwide.

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

We are going to help him achieve his goals, which include being debt-free when he graduates in 2021, in part by selling Krispy Kreme Doughnuts. “We

Instagram worth $100B—thanks to users spending more time on it

PR Daily

By 2021, mobile video will account for 78 per cent of total mobile data traffic”…. Facebook is reaping the benefits of buying Instagram six years ago.

7 tips to make your email super effective

PR Daily

It’s expected that there will be 320 billion emails sent daily by 2021. Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call. Press. Process. Repeat.

Infographic: 5 secrets for building captivating visual content

PR Daily

Key tips include: Some 84% of communication will be visual by 2019, and as much as 82% of internet traffic will be video by 2021. Eye-popping imagery elevates your marketing and PR efforts. Here’s how to help your creations stand out.

Konnect Agency’s 2019 Holiday Gift Guide

Konnect Agency

As an “Office” fan, I’m very concerned about “The Office” leaving Netflix in 2021. It’s the most wonderful time of the year!

What PR pros can learn from marketing marijuana

PR Daily

billion in sales during 2016 to $30 billion in 2021. He estimates that by 2021, marijuana marketing will total $75 million. Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6

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Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Goldman Sachs will enforce the rule starting July 1 in the United States and Europe—and as 2021 nears, will request two diverse board candidates. Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

CNBC reported : “If you think about all the positive things we’ve said and that we’re seeing, as we get into 2021, we will start lapping Amazon,” FedEx CFO Alan B. Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.

Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries

PR Daily

IHG said it will eliminate about 200 million tiny bottles each year by 2021. Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.

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