Public relations struggling with the content avalanche

Shift Communications

By 2021, we may be publishing 18 million stories per month. Public relations as it was, as it had been prior to the past decade, is dead. The idea that we can simply pick up the phone, call a journalist, earn a placement, and see massive impact is gone.

eBook 38

30 jobs in the PR and marketing world

PR Daily

Members of the Class of 2021 started a group “to share memes about pop culture.” However, this spawned a separate “dark” group in which students had to post offensive memes on the larger group’s page before being accepted into the private group, according to a member of the Class of 2021.

Trending Sources

PR as a Company’s Social Conscience

Ishmael's Corner

I spoke on the shape of communications in 2021 at a Silicon Valley IABC event last month. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Any discussion of this unique alchemy called “Silicon Valley” typically involves innovation, valuations and iguanas roaming the hallways. For the PR function, our job has been to gather this raw content and make sense of it for the.more.

All Kids Dumb Enough to Get Kicked-Out of Harvard

David PR Group

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group.

What PR pros can learn from marketing marijuana

PR Daily

billion in sales during 2016 to $30 billion in 2021. He estimates that by 2021, marijuana marketing will total $75 million. Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6

Local 12

How 3 pharma companies use video to power up their marketing

PR Daily

It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet traffic by 2021. Video sells.

Starbucks to hire 240,000—and, possibly, you

PR Daily

by 2021. One might say Starbucks’ hiring goals have been injected with a shot of caffeine. The company’s chief executive, Howard Schultz, marked the 25th annual meeting of shareholders—his last before successor Kevin Johnson takes over—by announcing the creation of 240,000 jobs.

Volkswagen to eliminate 30,000 jobs in branding overhaul

PR Daily

That target still remains below rival European carmakers such as Renault ( RENA.PA ) and Peugeot Citroen ( PEUP.PA ), which are targeting an operating margin of 6 percent in 2021. Will a bold move help VW shed the albatross around its neck?