Deirdre Breakenridge

JANUARY 7, 2019

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond!

Social Media 269

Social Media Communications Media Storytelling 269

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Speakers: Robin Bennefield, Editorial Director, Marriott Creative & Content Marketing, Marriott ( Slides ). The post The 2019 Contently Summit: Keynote Presentations appeared first on Contently.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Stephen Waddington

OCTOBER 16, 2018

Ketchum is an agency that defines itself by its creativity and its culture. It’s been a privilege to work with some of the smartest and most creative people in the industry. Exceeding client expectations while delivering growth and modernising around an integrated media proposition is a significant challenge.

Creativity 113

Creativity Leadership Agency Internal 113

Solo PR Pro

DECEMBER 3, 2019

As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. Give yourself a bonus, grab another solo or two and have a celebratory lunch, get creative but commit to giving the moment its due. The post 7 Things to Leave in 2019 appeared first on Solo PR Pro. Self doubt.

System 65

System Training Resources Employee 65

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Agility PR Solutions

FEBRUARY 27, 2019

There are several ways you can craft creative campaigns that drive home brand messaging and reach new audiences. The post What I’ve learned from the hottest marketing campaigns of 2019 so far appeared first on Agility PR Solutions.

Marketing 65

Marketing Creativity Brand Branding 65

Prohibition

DECEMBER 1, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. Creativity and imagination. For a full list of our awards visit here. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

DECEMBER 13, 2018

So here’s your official nudge to put this into place for 2019 success. Your Two-Step Process to 2019 Success. A truly unique and creative strategy calls for more than composure and confidence. The post Your Strategy Will Not Produce in 2019 Without These Two Steps appeared first on Shonali Burke Consulting.

Strategy 70

Strategy Energy System Small Business 70

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Contently - Strategy

OCTOBER 26, 2018

If you’ve hired an editorial staff for their creative skills, they’ll have to spend time developing more marketing fluency. The post Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy appeared first on Contently. New hires will master messaging faster.

Strategy 109

Strategy Content Marketing Interviews Creativity 109

ImPRessions - Crenshaw Communications

JULY 2, 2019

In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. But maybe it should.

Agency 259

Agency Creativity Internal International 259

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention.

Sports 113

Sports Advertising Advertising Survey 113

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Marketing Analysis Training 113

Waxing UnLyrical

MAY 13, 2019

Image via Pixabay , Creative Commons CC0. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting. When they process and analyze it, they can offer more personalized and improved response or services to customers. Are you socially alert?

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. The post Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros appeared first on Solo PR Pro. Here are the highlights.

Leadership 55

Leadership Employee Airlines Construction 55

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. billion mark in July 2019, as reported by WeAreSocial. In 2005, the year after Facebook went live, that number was 5 percent. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Prohibition

AUGUST 14, 2023

Rob, who was sadly diagnosed with Motor Neurone disease in 2019, has been a champion for the Motor Neurone community – raising over four million pounds in the Leeds marathon alone this year.

Product Launch 62

Product Launch Radio Creativity Community 62

Stephen Waddington

MAY 19, 2020

Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

FEBRUARY 12, 2019

bring creative ideas and use data to execute? The post How Long Should a Blog Post be in 2019? Looking for an agency partner that can both. Give our services a try. Talk to Us ! If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before.

Blogging 106

Blogging Survey B2B Analysis 106

Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? Captivating.

Creativity 40

Creativity Education Video Film 40

Prohibition

DECEMBER 11, 2019

We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

Video 62

Video Social Media Film Brand 62

Deirdre Breakenridge

MAY 13, 2019

Cauliflower Shane (@KingDomeGnome) April 9, 2019. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Case and point: how would you classify the following tweet if you didn’t know if you were doing it from the point of view of Pepsi or Coca-Cola?

Training 399

Training Video Analysis Data 399

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. Indeed, every business has access to similar tools and data. Indeed, every business has access to similar tools and data. Marketers across B2B tech all a similar language.

B2B 148

B2B Marketing Survey Creativity 148

Communications Conversations

JULY 2, 2019

In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019. So, the big question is this: Why are so many marketers planning to focus on organic posts in 2019 when they know full well very few people are seeing this content? I have one theory: Job justification. What about you?

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

DECEMBER 21, 2020

The approach served her well: Annie is now senior vice president, creative director, at Saatchi & Saatchi Wellness in Philadelphia. PR in Anchorage, Alaska, and chair of the Counselors Academy 2019 Spring Conference, said: “Leaders must take strategic risks. And having followers is a hallmark of leadership.

Leadership 189

Leadership Conference Training Data 189

Prohibition

APRIL 9, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. Working at our agency, you will have the opportunity to lead and be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

B2C 100

B2C B2B Agency Training 100

Communications Conversations

SEPTEMBER 17, 2019

In 2019, you are much more likely to see a brand like White Claw embrace this video and sign up Wallace as a paid influencer to endorse the product. Essentially, giving him the full stiff arm. Strange reaction, right? Instead, they told him to p**s off.

Creativity 60

Creativity Video Google Facebook 60

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance.

Interviews 95

Interviews Employee Strategy Leadership 95

Stern + Associates

MAY 23, 2023

“We have a narrative that choice is this wonderful thing because it’s the only tool you have that enables you to create the future you want,” explains Iyengar, who has been named among the top business thinkers in the world by Thinkers50 twice, in 2019 and 2021. Limiting choice is a proxy for structure,” Iyengar concludes. “By

How To 62

How To Creativity Exercises Tools 62

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Inbound 2019, September 3-6, Boston. Get your speaker submissions ready! 8 top tech events for thought leadership. VentureBeat Transform, July 10-11, San Francisco.

Conference 173

Conference Leadership Sports Policies 173

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. At the PRSA 2019 International Conference , Oct. No, that doesn’t mean just creating videos.

Storytelling 137

Storytelling Video Strategy Analytics 137

PRSay

FEBRUARY 11, 2019

Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. John Elsasser is the editor-in chief of Strategies & Tactics.

Communications 109

Communications Storytelling Analytics Web 109