Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Company 87

Company Employee Consumer Brand 87

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Photo credit: Pixabay.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline.

Employee 148

Employee Exercises Study Meeting 148

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Everyday Consumers Have a Lot of Impact. Joe Yonan (@JoeYonan) February 20, 2018.

Consumer 65

Consumer Corporate Employee Social Media 65

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game. (Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This is big news in how your coverage is found, viewed and consumed online. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . If it fits with the tone of your page, have an employee run the social page for a day. million viewers.

Social Media 344

Social Media Strategy Media LinkedIn 344

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Companies should prioritize consumer safety and address concerns promptly. Intro intro intro……………… 5 PR Failures Intro 1.

Privacy 52

Privacy Ethics Data Airlines 52

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

ImPRessions - Crenshaw Communications

MAY 15, 2019

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent.

Reputation 245

Reputation Airlines Automotive Software 245

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “. Lack of employee experience”. 25% lack of employee experience.

Communications 146

Communications Survey Employee Measurement 146

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. As Gallup writes, “Employees are consumers of the workplace.

Internal 126

Internal International Communications Strategy 126

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 130

Tourism Employee Web Travel 130

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 187

Company Employee Internal International 187

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

PR 20/20

AUGUST 16, 2018

Kipp’s session focused on HubSpot’s 2018 marketing strategy, which puts customers at the center of all efforts. He noted that by next year (2019), 80% of all content consumed online will be video, and social video already generates 1,200% more shares than text and images. Kipp Bodnar ( @Kippbodnar ), CMO of HubSpot.

Conference 40

Conference Leadership Agency Community 40

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” 2018, August 6). 2018, August 6). Source: Digital Journalism 1 Ling, R. Source: PLoS ONE 3 Törnberg, P. PLoS ONE, 13. 4 Silfwer, J. How To Fight Populism.

Media 52

Media eBook Viral Construction 52

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Transactional mail open rates were almost unchanged between 2017 and 2018 at about 73%.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL).

Corporate 102

Corporate Consumer Employee Print 102

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. Federico’s Pizza Takes Out Loan to Pay Employees. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Do you have any feel-good stories you want to share? Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For an organization that requires volunteers rather than employees, this loss had significant repercussions. Step Two: Estimate Employment Costs.

Reputation 88

Reputation Financial Telecommunications Employee 88

NewsWhip

APRIL 29, 2022

Amber Heard and Johnny Depp have been in the mix of a tense legal battle in recent weeks, of which the trial is attempting to determine if Depp was defamed in a 2018 Washington Post essay written by Heard. Apr 28th: Leaked audio from Twitter meeting reveals employee worries. Our full Earth Day analysis can be found here.

Twitter 78

Twitter Employee Meeting Report 78

5W PR

JANUARY 13, 2020

While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . Yet another shows company employees introducing themselves and explaining things. Content is still a key player but there’s lots of room to add various features.

Marketing 78

Marketing Comparison Video Survey 78

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Brand Branding YouTube 82

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. For an organization that requires volunteers rather than employees, this loss had significant repercussions. Step Two: Estimate Employment Costs.

Reputation 78

Reputation Financial Telecommunications Employee 78

Shift Communications

FEBRUARY 14, 2018

As an employee, you own a certain part of a project and the quality of that deliverable is a direct reflection on the SHIFT brand. Employee relations are an essential part of your internship experience. Senior Account Executive (Previously PR Intern on the consumer team). Tap your Network. Brittany Joyal.

Internal 102

Internal International Employee Meeting 102

Maxim Behar

MAY 12, 2021

First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. In addition, the Start Up Space project of the international satellite company Gilat brought the company third prize for "Employee Communications". M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52