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Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand

Ronn Torossian

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling. Closer link between PR and Marketing.

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2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships.

Trends 185
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Consumer holiday attitudes and marketing behaviors—what’s working in 2018?

Agility PR Solutions

Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on consumer shopping attitudes for holiday 2018.

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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

Deirdre Breakenridge

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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2018 Content Calendar + Template (Why You Need One And How to Use it)

Cision

When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. We’re publishing our editorial calendar for 2018 early to give you plenty of time to work on it for the new year.

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