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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

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What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution? appeared first on Cision.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

I also like our renewed focus on internal communications, in support of employee value proposition work that is happening and being led by our talent management team at UL. We’ve spent a full year focused on the strategy, framework, and content, and the fun part will all unfold in 2018. This blogpost was co-authored by Heidi Sullivan.

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Is technology killing employee communications?

Communications Conversations

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.

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2018 Predictions: Consumer PR Edition

Shift Communications

However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return. The keys to creating such power-filled moments in 2018 will be authenticity and action. Christine Connolly . Account Manager.