Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Image: Alexis Brown via Unsplash, Creative Commons CC0. Makeda Waterman is an online media journalist of 4 years with blog features on CNBC Make It., Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

JANUARY 29, 2019

That changed in 2018. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 78

Resources Creativity Publicity Local 78

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. On Thursday, February 15, 2018, at 12:00 p.m. Q8: From a content creation perspective, what goals should PR pros set for 2018? Q10: What advice do you have for students and pros with respect to content strategy in 2018?

Twitter 157

Twitter Storytelling Community Writing 157

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

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Tools Publicity Measurement SEO 136

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How can PR pros be more creative in their strategic comms? What started as a simple blog, soon became a movement. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. (Yes please. I want this now). Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. — Cybereason (@cybereason) April 19, 2018. How to Generate Media Referenceable B2B Customers with a Blog. Come check us out at booth #1239! pic.twitter.com/j7lcXgutz9.

B2B 65

B2B Creativity Film Trade Shows 65

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

The Hoffman Agency

MARCH 21, 2018

In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. We also want an environment that reflects a creative mindset and gives off warmth. We literally ran out of real estate. Our staff works hard.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. Shonali’s PR Virtuosos, blogs, etc.). The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET.

Measurement 40

Measurement Nonprofit Education Social Media 40

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Start an executive blog. See this earlier post for tips on making a great PR-friendly blog.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Sahil is a very funny and smart guy, so you’re sure to love his tweets.

Twitter 177

Twitter Advertising Advertising Report 177

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. BUT this is 2018 not 1918.

Writing 83

Writing Google Blogging Exercises 83

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: How do you see PR & content marketing evolving in 2018? “Nail the elevator pitch.”. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. Me in Miyajima island during my trip to Japan in 2018.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can also edit and delete a blog post relatively easily.

Survey 102

Survey Report Media B2B 102

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

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Brand Branding Data Viral 78

Doctor Spin

DECEMBER 26, 2023

Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. The Blog Project: 10 Years of Improving My English. The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. The Blog Project: 10 Years of Improving My English.

Leadership 52

Leadership Blogging Course Resources 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. PR is all about differentiation, so a blog or personal website is a good way to stand out. You’ll want to research your high-priority targets thoroughly, approach them with a creative pitch, and use persistence and persuasion in your follow-up.

How To 189

How To Nonprofit Interviews Privacy 189

PR in High Definition

AUGUST 29, 2017

September is looming, and that means it’s back to school and time to get planning for 2018. So, it’s never too early to get your 2018 communications plan sorted. So, it’s never too early to get your 2018 communications plan sorted. What creative ideas will help you stand out from the crowd? Feeling overwhelmed?

Writing 48

Writing Measurement Creativity Communications 48

5W PR

JANUARY 8, 2019

As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case. The post Four marketing myths debunked!

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. The first place awards are for Best Topic Based Blog for client Good Earth Plant Company, and in the Daily/Online Print division, Best Sportswriting for NYFights.com and Best Column for the San Diego Transcript.

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Hear from the team as they share how they got to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. This type of creative, highly effective activity makes a splash. There are some PR tactics that can help. Have a distinct voice. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. Report: Global internet use accelerates 100 million people joined the internet everyday in 2018 according to We Are Social’s Global Digital 2019 Report - up almost 10% over the year.

Instagram 60

Instagram Policies Twitter Mobile 60

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. “Every business should be thinking more creatively about what can be measured,” says Lieb.

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Case Study Media Study Measurement 100

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. She was also a nominee for AdFed’s 32 under 32 in 2018. Justine Perez joined the U.S.

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Social Media Agriculture Marketing Media 128

PRSay

JUNE 13, 2019

Brightstone is one of approximately 750 active venture-capital firms in the United States which completed a combined total of 8,948 deals in 2018, investing more than $130.9 Visit his blog at stephendupont.co. billion into privately held companies, according to PitchBook-NVCA Venture Monitor.

Enterprise 139

Enterprise Pitching Company Employee 139

Stephen Waddington

DECEMBER 6, 2017

We were overwhelmed by a mix of creative, reflective and thought provoking submissions. It will reinforce the CIPR’s theme for 2018 of public relations as a management discipline under the leadership of President Sarah Hall. Platinum will be available on Amazon Kindle and in print in Q3 2018. Thanks for stopping by.

Print 0

Print Community Leadership Creativity 0

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Don’t slap a stock image on a blog post just because you know you need an image. It must be interesting, different, and creative. 91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts.

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B2C Study Exercises Sports 157