Four Ways to Stay Curious & Creative in Our Digital World

PR Expanded

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? Creative Guest Post PR 2.0

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Messaging isn’t a one-time deal.

Yossarian: Getting creative with AI

PR in High Definition

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Yossarian: Getting creative with AI

PR in High Definition

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea. Looking for an agency partner that can both bring creative ideas.

5 tips to kick your creativity (and blog) into gear

PR Daily

With a new year can come a new you—and the same goes for your organization’s blog. However, those New Year’s resolutions to write and publish more blog posts (especially those that entice readers to share online) can be hard to keep.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Today, corporations that put the time into cultivating corporate blogs , have an effective outlet for managing with crisis communications and added an option to the crisis toolkit. Related Content: Art or Science: Creative Marketing and PR.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community.

Best Blogging Tips For PR Professionals

ImPRessions - Crenshaw Communications

But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Do blog with a purpose.

6 creative ways to research your target audience

PR Daily

The first step of every successful promotional campaign, engaging presentation, effective press release or converting content on blogs or social media is determining and researching your target audience. Here are six creative ways to get to know your audience better: 1.

Yossarian: Getting creative with AI

PR in High Definition

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. Blog PR tools creativity tool of the month yossarianFinding that those group brainstorms are starting to lose their fizzle?

Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster!

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging? What are the best company blogs today?

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Marketing content marketing creative ideas creative marketing unscripted marketing

On Creativity and Content

Waxing UnLyrical

As you think about blogging, whether for personal or business reasons, how much do you mix up your content? I asked if she’d like to join the regular blogging team… and if she’d consider showcasing her artistic talents by creating exclusive (there we go again!)

Injecting Creative Into Marketing for More Earned Media

Cision

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Blogs.

5 Ways to Get More Blog Reads With Social Media

Cision

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks.

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging

Cision

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. Here are a few strategies to help you maximize your guest blogging efforts.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. How to Generate Media Referenceable B2B Customers with a Blog. Looking for an agency partner that can both bring creative ideas and.

5 techniques for boosting PR creativity

PR Daily

Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. Environments that are too loud tend to stifle creativity.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” The post The Craft of Creative Writing appeared first on Barokas Public Relations. No BS Blog

History and Stock Photos: 5 Creative Public Relations Ideas

Sword and the Script

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Have you seen some especially creative PR of late? PR creative PR

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative.

13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. Blog designs should be highly visual.

Remembering Gene Wilder's creative spirit

PR Daily

RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog. Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog.

B2B 175

13 memorable taglines to fire up your creativity

PR Daily

Creativity of phrasing. Here are 13 standouts to get your creative juices flowing: 1. It has managed to pack emotion, creativity and clarity into a two-word teaser, which suits this travel site that promises cheaper travel. A version of this post first ran on Column Five’s blog.

The Beginner’s Guide to Blogging 10/10: Bulk Blog Topics Generation

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Bulk Blog Topic Generation.

3 lies that are killing your creativity

PR Daily

You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Actually, you're avoiding creativity-and missing opportunities to improve your communications, your business, and your professional reputation.

Marrying creativity and accountability in PR

PR Daily

One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

8) Creativity over productivity. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Performance marketing companies will work to build out their creative capabilities. 23) Creativity becomes cool in marketing again.

6 unconventional ways communicators can fuel creativity

PR Daily

Amid a steady stream of bland assignments, finicky readers (and executives) and the constant search for inspiration, what’s the best way to keep the creative wick lit? Here are six outside-the-box ways to spark the creative pistons and get the mental wheels turning: 1.

Beautiful blogging: 5 ways to build a more engaging blog

Axia PR

Use creative content to reach your audience. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously. Public Relations Featured Online Public Relations Blog

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

After all, everyone’s blogging, so how can you stand out? It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. You can use them on your blog, social media, email…anywhere.

8 activities to jump-start your creativity

PR Daily

Working on a crossword puzzle, playing a writing-prompt game or even playing Cards Against Humanity can help spark your creativity. Using a thesaurus and listing words related to your topic may also jumpstart your creativity.

4 Ways to Spark Creativity in PR

prTini

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR