Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. What are some of the technologies that are on your radar? How can PR pros be more creative in their strategic comms? PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

JANUARY 29, 2019

That changed in 2018. To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources 78

Resources Creativity Publicity Local 78

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 107

Marketing Newspapers Print Local 107

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Uber came under fire after an employee blog went viral, detailing a culture of sexism. (Yes please. I want this now). Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Read Jim’s insights and my response on Paul Sutton’s PR blog. What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. Me in Miyajima island during my trip to Japan in 2018.

B2B 36

B2B Tourism Creativity Technology 36

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. However, fifty years later, technology and our media consumption habits are almost unrecognizable. NewsWhip’s historical online media data meant we could do exactly that.

Brand 78

Brand Branding Data Viral 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. Sahil is a very funny and smart guy, so you’re sure to love his tweets.

Twitter 177

Twitter Advertising Advertising Report 177

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. BUT this is 2018 not 1918.

Writing 83

Writing Google Blogging Exercises 83

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. The first place awards are for Best Topic Based Blog for client Good Earth Plant Company, and in the Daily/Online Print division, Best Sportswriting for NYFights.com and Best Column for the San Diego Transcript.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2 What does it do?

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Hear from the team as they share how they got to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post. for demand to come back, technology innovation accelerated.

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. ” ​ Subscribe to Mindful Matters blog. wait for it. Learn more about the Mindful Matrix.

Education 125

Education Financial Engineering Transportation 125

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. She always improves my work.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. How Long Should a Blog Post Be? [A d) Because businesses need experienced help marketing their technology. A Data-Driven Answer for B2B].

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Technical expertise is particularly relevant to the B2B technology space. For Heaven’s sake, don’t buy Bitcoin. Search Engines, Social Media and Journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. 4 Tips to Unleash Your Inner Content Creative Genius.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. HubSpot (2018-Present). NASA (2018). Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

DECEMBER 7, 2023

Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. 2018, December 27). 6 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52