PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MAY 24, 2018

The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Customer service team. Increase the number of sales calls from 15 to 25 per quarter by the end of 2018. Blog subscribers. Lost opportunities / past customers. Customer testimonials.

Marketing 40

Marketing Comparison Internal International 40

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: Leverage your product in creative ways.

Social Media 87

Social Media Media YouTube Creativity 87

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164