The Resolution Blog

DECEMBER 13, 2017

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. For now start to review some of coverage from 2017 and apply the formula. Thank you Steph! Happy new year indeed.

Measurement 120

Measurement Data Analytics Tools 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

PR in High Definition

AUGUST 29, 2017

What does ‘effective’ communications mean to you and how can you measure it? What was good and bad about your communications measurement in 2017? How could measurement be improved going forward? The post An easy guide to writing a comms plan appeared first on Firefly Communications. Evaluation.

Writing 48

Writing Measurement Creativity Communications 48

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What are the measurable, time-bound goals you need to accomplish through your efforts? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Chartered status is typically recognised a measure of competence within a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ).

Brand 152

Brand Branding Reddit Pitching 152

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. © Stephen Dupont, 2017. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. Data drives marketing. Rise of native advertising. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

MARCH 17, 2017

Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Chartered status is typically recognised a measure of competence within a profession. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 73

Publicity Ethics Training Education 73

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Shift Communications

JANUARY 6, 2017

Focus on measurement as a first step, not an afterthought. Professionals in our industry are sometimes so focused on delivering the next big, innovative idea to their clients that figuring out how to measure the success of an initiative becomes an afterthought. This year, try developing your programs around how you will measure them.

Marketing 84

Marketing Measurement Engineering Data 84

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 80

Study B2B Marketing Survey 80

Mora Communications

NOVEMBER 2, 2017

Write your targets, goals and intents. Create targets that you can measure. . Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Your overall business goals will dictate your PR approach. Set timelines. Be realistic.

Brand 66

Brand Branding Product Launch Google 66

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Win it all and the party is on us.

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. The vast majority of which, if not all, are outside the US.

Software 116

Software Tools Publicity System 116

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

AUGUST 28, 2017

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. We actually have a lot of good writers on staff, but writing isn’t their primary job. The blog handbook simply introduces authors to the certain types of content we write about.

Blogging 87

Blogging Handbook Sports Internal 87

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

SEPTEMBER 9, 2018

And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Beyond PR

MARCH 1, 2018

Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. And the people writing the checks aren’t sure whether the things they are funding are actually working. Enter Impact. But it is doable.

Media 73

Media Measurement Enterprise Television 73

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me. How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Through this collaboration I learned of Stone Temple’s very creative use of video.

Video 153

Video B2B Film Marketing 153