Cision

NOVEMBER 15, 2016

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Social Media Leadership Media 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. For as long as the discipline has existed, communications and writing skills have been instrumental to success. Specialist firms will grow.

Social Media 120

Social Media Agency Communications Real Estate 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Video Mobile Content Marketing 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. What’s your way in?

B2B 120

B2B Social Media Content Marketing Customer Service 120

PRSay

MAY 23, 2017

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Don Bates, APR, Fellow PRSA teaches graduate PR writing and management courses at New York University. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla.

Print 122

Print Report Writing Course 122

Sword and the Script

DECEMBER 23, 2017

For me, this was a remarkable moment of introspection, which may well be fitting for the year’s end: when I went back with some level of agnosticism and reviewed at my own writing , those ideas that I deemed best were more often a blend of what I was reading with my marketing and PR experience, rather than my own original rants and ramblings.

Content Marketing 134

Content Marketing Marketing Storytelling Blogging 134

Waxing UnLyrical

MAY 10, 2017

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

Measurement 85

Measurement Financial Communications Crisis 85

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. A useful external PR industry benchmark is the 2017 PRSA Corp Salary Snapshot which pegs an in-house communications director at $149,300, for example. Give our services a try. Talk to us!

Survey 111

Survey Agency Corporate Crisis 111

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017. Which is better: reach or time?

Blogging 109

Blogging Content Marketing B2B Social Media 109

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120

SEO Creativity Journalism Agency 120

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. She advises writers to “Build a corner.

Writing 60

Writing Creativity Skype Communications 60

Stephen Waddington

OCTOBER 11, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. The post Help write the CIPR’s story as part of 70th anniversary project appeared first on Stephen Waddington. How to submit a pitch. Thanks for stopping by. Please sign-up here.

Writing 111

Writing Pitching Publicity Community 111

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 87

Writing B2B Social Media Reputation 87

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert.

Communications 64

Communications Marketing Social Media Radio 64

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing B2B Survey Agency 60

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. In fact, when the survey data was segmented by professional bloggers, it found the pros were nearly 70% “more likely to write posts of 1,000 words or more.”. Graphics from the 2017 State of Blogging Report by ConvertKit .

Survey 60

Survey Blogging Corporate Twitter 60

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Pitching 153

Pitching Storytelling Writing Communications 153

Solo PR Pro

NOVEMBER 29, 2016

Make 2017 the year that you indulge that yearning, whether it’s writing a book or bringing on a client in a completely new industry. Conversely, there may be tasks that you should be doing more consistently that need to be added in 2017. Find people who will support you and if needed nudge you to achieve your goals in 2017.

Writing 40

Writing Resources Groups Creativity 40

Norton's Notes

OCTOBER 24, 2017

So I thought it would be good to do a renewed version for 2017 to help give people ideas for decent walks around the country for everyone from the beginner to the more experienced. However, many of the original bloggers have put up their boots and since stopped working their magic. We can’t walk forever I suppose.

Blogging 57

Blogging Film Writing Resources 57

PR in High Definition

AUGUST 29, 2017

What was good and bad about your communications measurement in 2017? You can use these other blogs our Firefly team have previously penned for our website as more inspiration: How to write a great PR plan. The post An easy guide to writing a comms plan appeared first on Firefly Communications. Evaluation.

Writing 48

Writing Communications Measurement Creativity 48

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Crisis Crisis Communications Media 40

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?

Writing 122

Writing Social Media Creativity Pitching 122

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. PR is always evolving. Owned Media & Content Strategy.

Social Media 370

Social Media Crisis Communications Reputation Media 370

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Journalism 78

Journalism Healthcare Study Advertising 78

Flack's Revenge

FEBRUARY 6, 2018

January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. February 2017 – Takes the fake news fight to Europe and partners with Google to combat influence in elections.

Facebook 120

Facebook Journalism Media Publicity 120

Buzzstream

JUNE 20, 2018

From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about. Nearly 9% of all of the links we earned in 2017 and 2018 thus were to a handful of “best blogger” pages to our sites. 405 of those links were to our top websites.

Brand 70

Brand Branding Case Study Retail 70

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Brand Branding Storytelling 209

Practical Law Construction

SEPTEMBER 27, 2022

In this case, two witnesses have critically different recollections of the same telephone conversation held in March 2017 to which they were the only parties.” Between December 2016 and February 2017, IPD designed and made prototype props, with WDES making some elements of them. This happened either expressly or by conduct.

Meeting 59

Meeting Study Engineering Writing 59

Solo PR Pro

APRIL 4, 2017

In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. While many professional communicators may write this off as Media Relations 101, we’re not doing it as well as we think. The proof is in the pitch.

Media 53

Media Report Pitching Media Relations 53

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. That just happened to me!

Ethics 103

Ethics Advertising Advertising Analysis 103

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Now, don't miss our upcoming posts for PR and marketing pros in 2017. the Top MaccaPR Posts of 2016.

Crisis 48

Crisis Agency Social Media Brand 48

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview.

Publicity 167

Publicity Ethics Agency Communications 167

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

SEO 184

SEO Case Study Video Film 184

Practical Law Construction

JULY 13, 2022

Clause 1 of the ASSA defined the duration of the agreement: “This agreement shall commence from the date of this agreement and shall … continue until such time as either party gives the other not less than three months’ notice in writing of termination …” Clause 13.9 was a standard clause saying any variation had to be in writing.

Construction 52

Construction Writing Advertising Advertising 52

Sword and the Script

MARCH 2, 2021

In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 167

Company Social Media Tools Media 167

Flack's Revenge

SEPTEMBER 15, 2020

That was written in 2017, but the practice continues to grow. I’ll be writing more on this topic, and posting about tools that can support ABM PR. ABM is the future of B2B – it’s all about organisational groups aligning together to build customer relationships and growth, and maximising customer lifetime value.

B2B 177

B2B Social Media Case Study Pitching 177