Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

PRSay

JANUARY 18, 2017

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Scalable Influencer Marketing Will Integrate into the Martech Stack: Increasing popularity of influencer marketing has created increased demand for efficiencies and IM technology. 2016 was the year of the unexpected.

Marketing 60

Marketing B2B Technology Fashion 60

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Victorious PR

JUNE 23, 2023

Victorious PR understands that standing out requires a creative and tailored approach. Navigating Regulatory Challenges Regulatory frameworks surrounding cryptocurrencies and blockchain technology continue to evolve, presenting unique challenges for crypto projects.

Leadership 52

Leadership Community Industry Journalism 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

PRSay

OCTOBER 17, 2019

As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

Groups 140

Groups Mobile Real Estate Skype 140

Sword and the Script

DECEMBER 24, 2019

Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 77% say they have “more” or “much more” responsibility for technology. 23) The top 10 PR technology providers. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. Internationally Renowned Marketing Expert. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% The Council summarized the findings in four conclusions: a) “ Upgrading digital and go-to-market capabilities – improving proficiency, process and technology to gain both revenue and customer relationship growth.”. of the budget to 11.4%. Talk to Us !

Study 114

Study Survey Infographics B2B 114

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. 2017, February 6).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Lego’s purpose is to inspire and develop children to think creatively and release their potential. Lego and Patagonia are among my favourite brands.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth. They are innately creative.

Measurement 136

Measurement Data Analytics Conference 136

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. The skills, technology and workflow used in media and public relations are converging. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Shift Communications

APRIL 1, 2016

SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. SHIFT CEO Todd Defren said, “HAROLD represents the ideal future of the public relations workforce, a blend of artificial intelligence with human insight and creativity. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I will continue to show my gratitude in 2017 and beyond!

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. This is not sustainable, nor is it necessarily optimal for patient outcomes.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. For me, the appeal of this podcast is the coverage of marketing technology (martech) by hosts John Wall and Christopher Penn. 5) B2B Growth Show . Talk to Us !

Marketing 85

Marketing B2B Interviews Content Marketing 85

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. 88 percent value creativity and craft in content creation. A 2017 analysis of 1.4 Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition. KD: Understand that you can’t do it all.

Sports 81

Sports Agency Industry Creativity 81

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place.

Blogging 28

Blogging Marketing Web Twitter 28

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83