Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. In this session, the topic of how to create compelling content was discussed, as well as the evolution of branded content. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better. 2017: A year of change. Here’s a few of my top bets so far.

Technology 48

Technology Automotive Retail Banking 48

Shift Communications

MAY 21, 2018

In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. How to Work with your PR Team to Make the Most of News. So far in 2018, 101.9 million articles and 5.6 A month+ is ideal.

How To 68

How To Pitching Report Interviews 68

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Check out our list of the best PR conferences to attend in 2017. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. More examples: [link] Learn more: Corporate Cringe Subscribe and get a free ebook on how to get better PR ideas.

Communications 52

Communications eBook System Corporate 52

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” “I carve out that time for creative writing because I look forward to it.”

Writing 120

Writing Creativity Local Pitching 120

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR is always evolving. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

OCTOBER 3, 2023

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. PR tech mentions Video makers. Meltwater gamifies customer community.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. 2017 PR Salary Survey Suggests Demand for Talent Tightening . Is your PR agency bringing creative ideas to the table? Using an experienced interviewer cannot be overstated. The PR Benefits of a Content First Approach.

B2B 60

B2B Blogging How To Media 60

Doctor Spin

DECEMBER 4, 2023

Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. Learn more: The Bandwagon Effect: Momentum Is Everything Subscribe and get a free ebook on how to get better PR ideas. Source: Public Choice 3 Grillo, A. ANNOTATIONS [ + ] ANNOTATIONS 1 Marsh, C. 2 Mehrabian, L.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

ImPRessions - Crenshaw Communications

APRIL 7, 2017

A current forecast says that 74% of all Internet traffic in 2017 will be video. Also to consider: provide a how-to with a colorful demo, or a Q+A. How many times have you heard a co-worker crack up for no apparent reason? Odds are they were viewing a funny video like this one explaining 2017 rule changes for baseball.

Video 149

Video Measurement Survey Creativity 149

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Solo PR Pro

NOVEMBER 22, 2016

This week, the US is pausing to celebrate Thanksgiving, and it is a good time to talk turkey about your business in 2017. To avoid winging it, below are five steps you need to take to set the table for success in 2017. Planning your business is a lot like planning a Thanksgiving meal. Bon appetit! Make a guest list. Send invitations.

How To 40

How To Resources Course Creativity 40

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. This tactic involves partnering with people who have strong followings on websites like Twitter and Instagram and collaborating on how to promote your brand in ways that make sense for their audience. . Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance.

B2C 100

B2C B2B Agency Training 100

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . A 2017 analysis of 1.4 Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: billion keywords revealed that 64.5

Strategy 67

Strategy How To B2C Content Marketing 67

Karen Freberg

AUGUST 12, 2017

In our teaching presentation, we got a lot of questions asked about how to really teach social media, but these questions were ones I also have asked myself in the past. At AEJMC, there were several themes I came away with that I wanted to share with you: We are all in the same boat.

Conference 40

Conference Social Media Community Education 40

The Resolution Blog

DECEMBER 29, 2017

Step one: Choose the right metric Setting KPIs can be a challenge as it’s difficult to know how to increase the target. Content creation activity plus a media sell in 2017 activity to review? Content creation activity plus a media sell in 2017 activity to review? 2017 Metric to take forward to 2018?

Google 120

Google Analysis Comparison Data 120

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “And yet, the organization doesn’t know how to use it effectively.” “They’ve got all this data at their fingertips,” Hatch said.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. 2017: One Prediction Each for PR, Content Marketing and Social Media. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

AUGUST 31, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. A-plus PR professionals are diplomatic and understand how to play well with others in order to drive meaningful business outcomes. They “think like marketers” in terms of how to prove ROI to the C-suite. They are innately creative. Each of the sneakers represents a U.S.

Measurement 135

Measurement Data Analytics Conference 135

PR in High Definition

DECEMBER 13, 2017

2017 is the year where we saw a shift when it comes to transparency. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. They can dictate which audiences to target campaigns at and when to place an ad. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Landis PR

JUNE 27, 2022

A picture of Polly with the original cast of “Ain’t Too Proud” at the 2017 SF AIDS Walk opening ceremony – a promotional appearance. I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for! What is your favorite part of your job?

Healthcare 52

Healthcare Exercises Pitching Sports 52

PRSay

AUGUST 29, 2017

We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Why is the question, when innovation, creativity and growth are just some of the benefits of embracing a diverse workforce. Jane Dvorak, APR, Fellow PRSA, is the 2017 PRSA National Chair.

Leadership 127

Leadership Local Data Industry 127

Stern + Associates

SEPTEMBER 22, 2022

By teaching organizations how to continuously improve performance by fostering a culture of psychological safety, Edmondson is unveiling the right ways to identify and address problems in an atmosphere of learning, cooperation and teamwork. Put People First to Unlock Innovation, Creativity – and Higher Profits.

Employee 62

Employee Leadership Exercises Mobile 62

Maxim Behar

JANUARY 17, 2024

In 2017 Maxim became the first Eastern European to be included in the World PR Hall of Fame in London. - At least in my business a young person rarely changes their profession, communications is a creative and dynamic job and once you get into it is often for lifetime. -

Survey 64

Survey Study Course Financial 64

Communications Conversations

MAY 11, 2017

And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view). But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Whether machines will replace humans in the workforce is a topic that dominates the cultural and economic zeitgeist in 2017. Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

JANUARY 17, 2017

— Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. How to Conduct your Own Year in Review on Twitter [UML]. Is your PR agency bring creative ideas to the table? chuzcej4yz. The Humans Behind Automation. The Future of Marketing and PR with AI. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Doctor Spin

DECEMBER 26, 2023

Mental Models: How To Think Better—Faster. Mental Models: How To Think Better—Faster. I credit this progress with something I call “clean thinking”—the unsentimental application of Occham’s razor onto the chaos of human existence. 3 Silfwer, J. 2023, November 17). Doctor Spin | The PR Blog. link] Better English. 2 Silfwer, J.

Leadership 52

Leadership Blogging Course Resources 52

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. And yet, the organization doesn’t know how to use it effectively.” They’ve got all this data at their fingertips,” Hatch said.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer. How Frothy Words Drive PR and Media Coverage. How to Generate Media Referenceable B2B Customers with a Blog. and Canada.

Report 71

Report Media Survey Pitching 71