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Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Read this post to learn how to better interact with journalists on social. How to Write a Press Release That Converts.

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How to Prove PR Value to Your CEO in 2017

Onclusive

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. The post Top Tech Trends That Affect PR: Mary Meeker 2017 appeared first on Crenshaw Communications. Gaming just won’t die.

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How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

The post How To Pick The Right PR Firm In 2017 appeared first on Crenshaw Communications. Things to look for include quality and quantity of fresh content on the firm’s website; its social media footprint and reputation; industry awards and recognition; and occasional quotes from company leadership in major articles like this.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. The post A PR Wish List For Holiday 2017 appeared first on Crenshaw Communications.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

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