Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017.

Twitter 60

Twitter How To B2B Analytics 60

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance.

B2C 100

B2C B2B Agency Training 100

Sword and the Script

MARCH 28, 2017

A professional will know how to build rapport and ask questions that elicit responses worth writing. 2017 PR Salary Survey Suggests Demand for Talent Tightening . The PR Benefits of a Content First Approach. It’s a classic example of why content marketing and public relations need each other. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . However, you should never be afraid to get creative and try something completely new! .

Strategy 251

Strategy Case Study Instagram Print 251

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

JANUARY 17, 2017

Twitter may be a good example of what marketing will be like with too much AI; over automation = lower engagement https://t.co/chuzcej4yz. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. How to Conduct your Own Year in Review on Twitter [UML]. chuzcej4yz.

Twitter 60

Twitter Marketing Study Tools 60

PR in High Definition

DECEMBER 13, 2017

Soon, marketers will have to design their campaigns around algorithms as well as humans. 2017 is the year where we saw a shift when it comes to transparency. The post How to add inspiration and future trends to your 2018 comms plan appeared first on Firefly Communications. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer. How Frothy Words Drive PR and Media Coverage. How to Generate Media Referenceable B2B Customers with a Blog. and Canada.

Report 71

Report Media Survey Pitching 71

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. But how do you do this well and consistently if you are not already a huge company? He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

MaccaPR

JUNE 21, 2017

These feel nothing like over-promotional sales content: LOFT x Jessi Klein. LOFT, Ann Taylor’s relaxed sister brand, rolled out a trio of one-minute videos in early-2017 that build off its marketing collaboration with comedian Jessi Klein, the executive producer on TV’s “Inside Amy Schumer.”

Video 54

Video Brand Branding Fashion 54

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. As to how I see my career evolving, I want to continue to lead this work going forward by helping really focusing on how to use social media as a strategic outlet to build corporate reputation and brand loyalty.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But things have changed forever in the legal market and I suspect that’s about to happen in marketing and PR too. What’s a PR Firm or Marketing Agency to Do?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 6) Is Creativity a Skill or Talent? And How it can be Learned and Lost [UML]. It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football.

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

MARCH 30, 2017

What I want to do with this post is demonstrate how to post to collections, some generalized best practices around contextualization, and to show how to embed Instagram collection posts to a third-party site. How Instagram Collections work. A post shared by Jim Dougherty (@jimdougherty) on Feb 26, 2017 at 11:39pm PST.

Instagram 120

Instagram How To Video Examples 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. But only 7% of marketers say they do “great” webinars.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

MAY 8, 2018

As PR professionals, we must demonstrate an ability to adapt to these advancements, whilst creating authentic content that generates interest among our target audiences. Read our top 5 tips on how to create highly engaging content: 1. As of 2017, research shows that on average, people spend 135 minutes per day on social media.

Social Media 54

Social Media Fashion Media Instagram 54

Prohibition

MAY 8, 2018

As PR professionals, we must demonstrate an ability to adapt to these advancements, whilst creating authentic content that generates interest among our target audiences. Read our top 5 tips on how to create highly engaging content: 1. As of 2017, research shows that on average, people spend 135 minutes per day on social media.

Social Media 48

Social Media Fashion Media Instagram 48

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Humans are unable to conceive of the optimal set of instructions to guide the machine on how to personalize experiences at this scale. Determine goals.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

APRIL 8, 2017

If there’s ever been a time to learn how to build your own audience for your company…it’s now. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. 3) Content metrics and KPIs. Talk to Us!

Content Marketing 72

Content Marketing Social Media Marketing Media 72

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72