MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Still not convinced influencers are the right strategy for your consumer brand? We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 126

Ethics Internal International Employee 126

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members. Rather, it’s evolving.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Banking Reputation Drivers for the past few years include: 2017. banks have significantly rebounded from the 2008 financial shock. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. My journey started in August 2017 when I submitted my application. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I call it my one-year intensive.

Nonprofit 117

Nonprofit Conference Study Retail 117

5W PR

AUGUST 29, 2018

That news, in and of itself, would have been devastating, but the fact that the company waited several months to announce the breach enraged consumers who had no idea their data had been at risk since the spring. Media consumers nationwide were reminded, yet again, of all the gory details in what, ostensibly should have been a positive story.

Crisis 88

Crisis Data Consumer Agency 88

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

5W PR

MARCH 12, 2018

Lycored, an international wellness company at the forefront of ingredient and nutrition supplements, looked to 5W Public Relations to develop and implement a 360-degree campaign that created a conversations around ingestible skincare as an essential part of skin health in the U.S. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Banking Reputation Drivers for the past few years include: 2017. banks have significantly rebounded from the 2008 financial shock. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

NOVEMBER 1, 2021

There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage. None of this appears on a profit and loss or balance sheet. It’s plainly wrong.

Government 131

Government System Crisis Corporate 131

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Here’s what you’ll learn. Ditch the lazy fake news tag. UK General Election. We have our doubts.

Ethics 108

Ethics Conference Advertising Advertising 108

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

MARCH 7, 2018

Fast Company’s sixth-ranked World’s Most Innovative Company for 2017, Patagonia , does exactly that by folding its social responsibility into its mission. If Edward Bernays were working today, he’d need to grapple with our digital news cycle, consumer skepticism, and our collective craving for true engagement.

Corporate 189

Corporate Newspapers Government Company 189

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Congratulations! You just won two global AMEC awards for effective campaigns — what were they?

Measurement 136

Measurement B2B Google Financial 136

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis. Final thoughts. FIDIC, as usual, is well ahead of the game.

Construction 52

Construction Engineering Community Resources 52

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

5W PR

SEPTEMBER 13, 2018

With over 240 participating brands , 500+ media and influencer attendees (including media from New York Times, Good Morning America and Well + Good), 500+ beauty industry buyers and 1,500+ consumers at the event, IBE 2018 showcased the latest in indie beauty innovation to a broad audience. – Pola, AVP, Digital Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Reporting is starting to reflect this shift as well.

B2B 60

B2B Leadership Crisis Communications Technology 60

5W PR

NOVEMBER 9, 2017

Influencer marketing is a very popular form of getting product in front of consumers, and is quickly becoming an increasingly crowded and competitive space where brands can shine. Forbes reported that 84% of marketers planned on working with influencers in 2017. MM impressions and 19K+ engagements on social.

Marketing 95

Marketing SEO Creativity YouTube 95

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

PRSay

JANUARY 6, 2021

You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. We need to educate ourselves and ask for feedback internally and externally. We are making a commitment to the @naacp to support progress in the fight for justice. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197

Shift Communications

NOVEMBER 15, 2017

It’s nearing the end of Q4 and 2017 altogether. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. You know what that means — PR planning is in full swing.

Data 95

Data eBook Strategy Pitching 95

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. The work we do leaves a mark on society through campaigns focused on obesity, human rights, consumer rights, chronic diseases, hunger, diversity and civil rights. The year was 1992. We fundamentally believe this enriches the career experience for our team members.

Financial 147

Financial Employee Leadership Training 147

Barokas

DECEMBER 12, 2017

Well it all comes down to a few key factors and a LOT of internal brainstorming and discussions. Working with Survey Monkey, we polled 1,000 consumers across multiple generations with questions about their fraud IQ and how their knowledge (or lack thereof) affects their online shopping behaviors.

Survey 60

Survey How To Data Pitching 60

Beyond PR

MARCH 1, 2018

But is that because reach and potential reach are inherently useful metrics, or is it instead because those were the metrics that — in the pre-internet days — could reasonably be calculated with a hard copy of Bacon’s, and some intern labor? But today, consumers don’t think and move in packs any longer. A Fundamental Flaw.

Media 73

Media Measurement Enterprise Television 73

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified says some customers use this for internal communications too. 3) Connect: beyond a media contact database. This provides you with the flexibility to decide where you want what content to be displayed.

Software 117

Software Tools Publicity System 117

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Practical Law Construction

JANUARY 26, 2021

The special pre-release version of the new edition Green Book was revealed to delegates at the virtual FIDIC 2020 International Contract Users’ Event. In my experience, establishing responsibility for delay is often more time-consuming, factually intense and, throw-in concepts like concurrent delay, complex than quantum.

Construction 100

Construction Engineering Banking Industry 100