The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. You need to learn how to write your press releases so that Google will index and rank them. Connect on LinkedIn . MEDIA SOURCE. Yes, the public regards Google and other search engines as a media source.

Engineering 160

Engineering Google Banking Small Business 160

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Her writing has been published on various websites including Brazen Careerist, Ragan’s PR Daily, Muck Rack, SpinSucks.com , Mediabistro, Business Insider and AOL Jobs.

Community 150

Community Twitter Corporate Groups 150

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 174

SEO Engineering Google Writing 174

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you have to write a research report, how could that research help your client’s business? LinkedIn is a fantastic networking tool and most professionals in the field would be very happy to help you learn more about their company.

Social Media 150

Social Media Media Case Study Analytics 150

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. You may have seen this graphic last week–it was making the rounds on social media (even I shared it).

Social Media 174

Social Media Media Analytics Data 174

Beyond PR

AUGUST 31, 2016

You spend a lot of time planning, writing, editing and designing content. How to Level-Up Your Writing and Make it Ludicrously Spectacular. Take your writing “from second-rate to spectacular. Connect with her on LinkedIn and follow her on Twitter @ADHicken. Main Conference – Day 2 (September 8).

Content Marketing 52

Content Marketing Conference Video Analytics 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

. ➢ IBE’s analysis of the published ethics codes from 24 PR member associations worldwide found that 54% had significant room for improvement and were ‘ripe for review,’ according to IBE’s LinkedIn post. ➢ Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner.

Ethics 110

Ethics Industry Publicity Analysis 110

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Brand 111

Brand Branding LinkedIn Instagram 111

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. As election 2016 showed, social media has arrived as a primary news source. Organize before you write. What’s your way in? How is your story different?

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. And, I began spending more time on LinkedIn. 3-LinkedIn. Wait, that might not be fair.

Social Media 78

Social Media Media LinkedIn Instagram 78

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. Feel free to follow me on Twitter and Instagram, and connect with me on LinkedIn. LinkedIn: [link]. HDT LinkedIn: [link]. Twitter: [link]. Instagram: [link]. Website: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

Analytics 60

Analytics Instagram Mobile Employee 60

Beyond PR

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.

SEO 75

SEO Engineering Google Writing 75

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. I found myself at a point in my career where I was writing less and missed it. Much like me, you also repost your blog posts on LinkedIn–with much success. What have you seen/learned on LinkedIn that you didn’t see/learn on your blog?

LinkedIn 60

LinkedIn Education Agency Blogging 60

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. #someoneslowmedown! Get a head start on your end of year planning with help from this week’s roundup.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. 3 Tips for Getting Your Online Video Act Together for 2016. 3 Tips for Getting Your Online Video Act Together for 2016.

Storytelling 0

Storytelling Video Leadership Writing 0

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. PR pros say so themselves!

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. It feels like just yesterday that I was writing my first post. So if that’s one of the leaps you plan to take in 2016, this week’s roundup will get you started. ” Will 2016 be the year you get started with blogging?

Blogging 40

Blogging Writing Google SEO 40

PR 20/20

APRIL 1, 2021

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Chances are, if you’re reading this, you’re one of them. And another one million marketing directors.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. Based in the Washington, D.C.,

Strategy 40

Strategy Software Creativity Writing 40

Critical Mention

AUGUST 2, 2018

Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Technology 60

Technology Crisis Communications Pitching Software 60

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. We’re looking at LinkedIn a lot more. The story went live within minutes of the end of the game. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

SEPTEMBER 20, 2016

I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. That post was published in June 2015 according to the dateline posted at the time of this writing. The result is, more than a year later, the masses are simply taking that graphic and re-posting it to LinkedIn.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” Focus on developing your writing skills. What drew you to the field of public relations? Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.”

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Why: “Working from home takes from you the face-to-face office interaction,” writes Corina Manea as she explains how to overcome some common boundaries faced when working from home. 5 Realities of Working From Home. ” 7.

Communications 40

Communications Community Writing Crisis 40

Beyond PR

APRIL 25, 2017

Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Fake news is not strictly new,” Carvin said.

Facebook 75

Facebook Newspapers Local Consumer 75

Sword and the Script

JUNE 25, 2016

He made 300 phone calls to a list of contacts he cultivated on LinkedIn. Frank Strong (@Frank_Strong) June 12, 2016. Some marketers have gotten good at writing headlines, but the content doesn’t deliver. What I Learned Making 300 Cold Calls. Does cold calling work? Justin Bailie designed and experiment to find out why.

Marketing 61

Marketing Content Marketing Energy Measurement 61

OnePitch

DECEMBER 13, 2022

View the links to follow Kimeko McCoy on Twitter and LinkedIn. But the problem with that is then you see stuff you’re like, “Hmm, 2016. How She Writes Stories. [00:08:23] Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. Her Pitching Preferences. [00:04:25]

Pitching 52

Pitching System Video Television 52