Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. #someoneslowmedown! Get a head start on your end of year planning with help from this week’s roundup.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. 3 Tips for Getting Your Online Video Act Together for 2016. 3 Tips for Getting Your Online Video Act Together for 2016.

Storytelling 0

Storytelling Video Leadership Writing 0

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. PR pros say so themselves!

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. It feels like just yesterday that I was writing my first post. So if that’s one of the leaps you plan to take in 2016, this week’s roundup will get you started. ” Will 2016 be the year you get started with blogging?

Blogging 40

Blogging Writing Google SEO 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. Based in the Washington, D.C.,

Strategy 40

Strategy Software Creativity Writing 40

PR 20/20

APRIL 1, 2021

There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Chances are, if you’re reading this, you’re one of them. And another one million marketing directors.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.”

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Why: “Working from home takes from you the face-to-face office interaction,” writes Corina Manea as she explains how to overcome some common boundaries faced when working from home. 5 Realities of Working From Home. ” 7.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? ” Listen: before writing this post, I had no clue who Brodie Smith was. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Waxing UnLyrical

NOVEMBER 5, 2016

Now, I didn’t start out writing this to give you a hard time, but seeing that first-time voter awoke something in me. citizen and read this before November 8, 2016, and haven’t yet voted: PLEASE VOTE. Twitter Facebook Google+ LinkedIn How I Was Inspired by a “First-time Voter”

Exercises 40

Exercises Banking Training LinkedIn 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes.

LinkedIn 60

LinkedIn How To Mobile Course 60

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Carrie Morgan (@morgancarrie) April 7, 2016. Try It: Write more – the #1 way to improve is through practice. Mark DelSasso (@videoarch) April 7, 2016. link] #PRprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. Carrie Morgan (@morgancarrie) April 7, 2016. Try It: Write more – the #1 way to improve is through practice. Mark DelSasso (@videoarch) April 7, 2016.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Public Relations Statistics from 2020. The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. LinkedIn (Pulse) + Broadcast – If you’re not using LinkedIn’s Pulse regularly, or the Company page is languishing, start sharing on that medium now. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Here's how: 33 Content Marketing Promotion Ideas. Encourage them to share a link to the landing page on their social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MARCH 18, 2016

Dan Farkas set the wheels in motion for me to be a 2016 Sloan Speaker at the E.W. I had a bunch of ideas on what I could, should, write about for my regular Friday post. So writing something business-focused – such as answering seven frequently-asked questions on Social PR strategy – is out of the question.

Blogging 40

Blogging Hotels Travel Banking 40

Waxing UnLyrical

AUGUST 19, 2016

does … and the writing is a bit clunky… but let’s not quibble. . mobile notifications, and LinkedIn. Image source: HubSpot Consumer Behavior Survey, Q1 2016. Image source: HubSpot Consumer Behavior Survey, Q1 2016. times the number of internet users the U.S. 3 keys to layering content.

Video 40

Video Survey Consumer YouTube 40

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48