Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? And social media is another 2015 trend on the list and is likely to make waves in the year 2016.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

FEBRUARY 19, 2016

Aidan Lukomnik also had this to say: a2) Impressions in isolation are not a useful tool, especially since they’re “potential” and don’t measure actual views #measurepr. On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees.

Community 40

Community Measurement Tools Facebook 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Cision

JANUARY 6, 2016

Direct people to a page designed to spur action, such as a social share or downloading a piece of content in exchange for additional contact information. They can be measured. Will you implement an email newsletter in 2016 or refresh an existing one? Paid is expensive. Even the odds with email. The second is valuable for CRM.

Retail 120

Retail Customer Service Software Mobile 120

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

Media 273

Media Privacy Data Analytics 273

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Stuart Bruce

MAY 20, 2016

CFOs broadly agreed and in many cases feel even more strongly about the importance of providing greater information about brands in financial reporting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. This will enable accountants to fulfil their mandate to inform to transform.”.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. The utility and nature of connection on Facebook and LinkedIn don’t require contextualization in the same way that information needs to be organized for discovery on other platforms. Measurement.

How To 120

How To LinkedIn Instagram Twitter 120

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings. Here’s to an exciting 2016.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

AUGUST 3, 2016

The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. Aly Saxe (@Aly_Saxe) July 12, 2016. A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. Aly Saxe (@Aly_Saxe) July 12, 2016. That’s amazing.

Report 40

Report Measurement Software Analytics 40

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com.

Media 221

Media Privacy Data Analytics 221

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use.

Ethics 247

Ethics Data Privacy Policies 247

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Test & Measure. Whenever trying out a new data method, it’s important to test, measure and reflect. More useful information. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Search and social will rule measurement. Public opinion now changes faster than ever before and traditional ways of capturing this information isn’t up to speed. So how can we measure public opinion and progress?

Social Media 48

Social Media Media Twitter Survey 48

Waxing UnLyrical

JANUARY 22, 2016

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters.

Measurement 40

Measurement Community Facebook LinkedIn 40

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Robert Scoble (@Scobleizer) April 14, 2016. In May, the #measurePR chat will focus on measuring media relations – a part of PR some love, some hate, and most of us love to hate! And that even got Robert Scoble to chime in!

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Holistic measurement is crucial. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Solo PR Pro

FEBRUARY 9, 2016

Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will be discussing the value of PR in 2016, and its integration with other marketing channels. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cision : It doesn’t matter how long #socialmedia platforms exist.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Vetted acquired by ITK Information Services. Propel raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Measuring Content Effectiveness. How to decide what to measure? Content marketing has never been more important. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JUNE 17, 2016

In that time frame, both worked together in various roles at several organizations, helping clients harness the power of social and traditional media data to inform strategic decision making. They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Michelle: It’s funny.

Data 120

Data Analysis Measurement Study 120

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). Your customers are reading this information online. Developed to provide different information at the specific stages of the customer journey. IMPROVE YOUR CONTENT STRATEGY. They use search engines and social media to find it. Created to address these needs.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Newsfile

OCTOBER 10, 2023

For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. 2] Cambridge Analytica used the data to provide analytical assistance to the 2016 presidential campaigns of Ted Cruz and Donald Trump. [3]

Privacy 52

Privacy Ethics Airlines Data 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

MARCH 23, 2016

Measurement. In our information-rich, digitally-driven environment, we need to continually evaluate and decide what matters most. Communicators can be verbose, and we sometimes layer in too much irrelevant information. Video (amateur or professional). Visuals (photos, infographics, etc.). Benchmarking. Leta holds a B.A.

Communications 150

Communications How To Analytics Public Affairs 150

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. The most effective way of gaining all this information is to invest in a robust influencer database. What Data Works.

Data 106

Data Meeting Measurement Guidelines 106

Cision

MAY 6, 2016

Stelzner shared the following stats at Social Media Marketing World to prove that 2016 is the year for video marketing: 73 percent of marketers plan to increase use of video in 2016. 50 percent will increase use of video in 2016. Measure Success. 58 percent want to improve YouTube knowledge. Conclusion.

Facebook 0

Facebook Marketing Video Film 0

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Contact us for more information. The IBE made several recommendations for best practices , including: Making the codes more intuitive to locate and read.

Ethics 111

Ethics Industry Publicity Analysis 111