PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. That’s what we aimed to discover. It began with a general curiosity.

Case Study 92

Case Study Study Brand Branding 92

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016.

Ethics 70

Ethics Training Financial Survey 70

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. How to get to grips with cancel culture.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use.

Customer Service 40

Customer Service Employee Internal International 40

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016.

Ethics 52

Ethics Training Financial Survey 52

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

AUGUST 22, 2017

I will complete my coursework this December, and I can already see how my perspective and capabilities have grown when it comes to understanding client challenges and providing the strategies necessary for overcoming them on a global stage. What do you think is the role of internal communications in this polarizing environment? .

Internal 71

Internal International Interviews Trends 71

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Bye bye! . Poly Genova.

Energy 52

Energy Groups Internal International 52

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Nominated by: Kelli Matthews, University of Oregon. written by Kathryn Kuttis) .

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Internal communications and events. It started in 2016 as a simple website to share what we were learning about AI and the impact we predicted it would have on the industry. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Melissa Agnes

FEBRUARY 2, 2016

As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class! The consequences of your employees’ actions. Yes, she actually said that!). Turning lemons into lemonade, as the saying goes.

Corporate 167

Corporate Airlines Employee Training 167

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. How can they do that? ” Scott Kaminski | Häfele America Co.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Source: 3 Studies Branding and Marketing ).

Survey 177

Survey Marketing B2B Study 177

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). The root of the problem is always internal. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Webinars are the #1 lead gen tactic. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

MaccaPR

MAY 24, 2017

Their topics: what is fake news, how to spot it and how your company can respond. In fact, according to a 2016 poll from the Pew Research Center , nearly one in four Americans have shared fake news! Connect – Always tie back your company’s messages to employees, customers and stakeholders, to let them know they are top of mind.

Marketing 63

Marketing Social Media Report Employee 63

Doctor Spin

DECEMBER 4, 2023

Learn more: Confirmation Bias in Media: The Echo Chamber Challenge Subscribe and get a free ebook on how to get better PR ideas. How To Fight Populism. link] Learn more: Subscribe and get a free ebook on how to get better PR ideas. 4 Silfwer, J. 2018, August 6). Doctor Spin | The PR Blog. Source: Episteme 6 Nguyen, C.

Media 52

Media eBook Viral Construction 52

Sword and the Script

DECEMBER 15, 2020

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Every employee needs media training. Rethinking internal and external comms.

Marketing 170

Marketing Employee Content Marketing Training 170

PRSay

MAY 18, 2016

Let’s explore how to turn the opportunities data provides into real-life benefits. It’s up to communicators to interpret this data to derive insights and actionable takeaways for how to drive forward. Data Closes Deals. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 106

Data Meeting Measurement Guidelines 106