ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 3: Company Facebook Pages Reach as Few as 2.6% Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Cision

SEPTEMBER 12, 2016

Sites like Facebook and LinkedIn don’t share this utility with the others. Facebook’s utility is largely derived from its enormity and from the rich connections that its size enables. Measurement. LinkedIn’s utility is built on professional relationships.

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. Facebook has also updated its privacy policies. presidential election.

Ethics 247

Ethics Data Privacy Policies 247

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Now, or in 2020. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. For 90% of users , video quality is the most important aspect of a Facebook Live video. Before the live broadcast.

Facebook 70

Facebook Film Video Mobile 70

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Let’s look at some of the prominent social platforms’ chat features. Facebook Messenger.

Skype 120

Skype Facebook Customer Service Google 120

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more.

Marketing 40

Marketing Nonprofit Measurement Banking 40

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. More via Facebook. More via Facebook. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

APRIL 11, 2016

Facebook is concerned that you’re not sharing enough personal information on its network. They call it “context collapse” and while it may be real, it is a problem that any other social network would be happy to have. A couple of things: first, all social networks are pay-to-play at a certain scale.

Pinterest 120

Pinterest Facebook Resources Twitter 120

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Measuring the flight to quality. the highest in the history of our data (starting in January 2016). on February 18.

System 78

System Facebook Twitter Software 78

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel.

Study 78

Study Marketing Brand Branding 78

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Be a maximum of 100 characters to allow for reposting on Twitter and other social media. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Reclaiming Social: Content Strategy for Social Media. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Solo PR Pro

JUNE 6, 2017

According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Google + Facebook accounted for 85% (and rising) of internet advertising growth.

Trends 49

Trends Mobile Video B2C 49

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Setting up social media searches works almost the same way but there is an extra step.

Tools 83

Tools Comparison Media System 83

Norton's Notes

APRIL 21, 2016

However, more recently Facebook has shown much more interest in video, just look at its latest announcement and the growth of Periscope. I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence.

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. We’ve some indication of what’s to come. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. What will do differently in 2016? Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Brainstorm “all good” ideas to come up with a campaign to capture attention, convey emotion, and encourage sharing on social media. What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116