Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Shift Communications

AUGUST 7, 2017

With that in mind, let’s look at year-over-year growth, per quarter: Above, we see some indications that the worst might be over; Twitter’s year-over-year growth this year has been better than the same time periods in 2016. The litmus test will be Q3 growth; Twitter needs to show strong growth year-over-year then. Ad Revenue. Christopher S.

Twitter 92

Twitter Social Media Media Conference 92

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. increase in Q3 growth from Q3 of 2016. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Audience Growth.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

SEPTEMBER 12, 2016

Measurement. Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it. But how do you gauge the benefit or lack thereof of hashtagging?

How To 120

How To LinkedIn Instagram Twitter 120

Katie Paine's Measurement Blog

JUNE 20, 2016

(Please note: This piece originally appeared as a free article in the late June 2016 edition of The Measurement Advisor newsletter.) Social media and its myriad metrics introduced a whole new landscape of accountability to communications professionals.

Social Media 53

Social Media Media Measurement Communications 53

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. So, our attention spans are extremely short and very diluted.

How To 282

How To B2C Storytelling Measurement 282

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election. Facebook has also updated its privacy policies.

Ethics 231

Ethics Data Privacy Policies 231

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. Engagement. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more.

Marketing 40

Marketing Nonprofit Measurement Banking 40

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy B2C SEO Engineering 149

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Highest ROI : Lithium social media management. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 50 percent will increase use of video in 2016. Measure Success. Put calls to action in your videos so that you can measure for business results.

Facebook 0

Facebook Marketing Video Film 0

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Twitter (@twitter) September 8, 2016. Get started by downloading The 9-Step Guide to Measuring Social ROI.

Skype 120

Skype Facebook Customer Service Google 120

Katie Paine's Measurement Blog

JUNE 20, 2016

(Please note: This piece originally appeared as a free article in the late June 2016 edition of The Measurement Advisor newsletter.) Increasingly, PR professionals are tasked with measuring tasks that don’t fall neatly into the normal categories of PR measurement. ” […].

Measurement 45

Measurement Social Media Media 45

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified allows you to monitor all the major social media sites and online news sources. The dashboard tab provides a slick way to visualize the results of earned media and social engagement.

Software 113

Software Tools Publicity System 113

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016? How are you going to be more successful? Are you intending to implement new tools? What about services? Stay current on publications.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020.

Media 105

Media SEO Analytics Analysis 105

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. The median number of social media shares: 2. SHIFT chose a time period for URL extraction of 1/1/2014 – 10/11/2016. Christopher S.

SEO 60

SEO Google Social Media Agency 60

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

OCTOBER 22, 2019

The Cision Cloud platform includes listening, influencer identification, content planning, channel distribution and measurement. Cision’s media attribution model provides a means of quantative digital measurement but requires a cookie to be dropped on an earned media website.

Tools 60

Tools Enterprise Software Technology 60

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find.

Tools 113

Tools Analytics Google Web 113