Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 50 percent will increase use of video in 2016. What is Facebook Live? Facebook has steadily been releasing Live over the last several months.

Facebook 0

Facebook Marketing Video Film 0

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

Infographics 120

Infographics Media Journalism Survey 120

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? Facebook now sports 1.86 Your customers are on Facebook, no matter what business you’re in. User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Cision

DECEMBER 1, 2015

How’s your social media strategy looking? You probably schedule your social updates without really looking at all of your updates as a whole. Or maybe your Facebook page looks like a promotion for your company. Facebook rolled out its Messages for business pages this year. Take the time to do that now.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 23, 2015

Nearly) everybody is on Facebook, most professionals are on LinkedIn, Instagram is a (relative) engagement powerhouse, Snapchat is a content game-changer, Twitter has hearts, and so on and so forth. What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016.

Communications 120

Communications Mobile Facebook Study 120

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. 6 Ways Facebook Branded Content Changes the Influencer Game. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. Emerging social platforms.

Mobile 100

Mobile Retail Video Social Media 100

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? Some of these were based on my social media classes (ex. Light bulb went off in October 2016, and the rest was history!

Social Media 61

Social Media Community Media Groups 61

Cision

APRIL 5, 2016

Facebook has over 1 billion active daily users. 1.038 billion in January 2016, to be exact. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

Advertising 120

Advertising Advertising Facebook B2C 120

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 3: Company Facebook Pages Reach as Few as 2.6% Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. That was my social media “ground zero” moment.

Social Media 78

Social Media Media LinkedIn Instagram 78

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5

Facebook 92

Facebook Mobile Advertising Advertising 92

Cision

SEPTEMBER 12, 2016

Sites like Facebook and LinkedIn don’t share this utility with the others. Facebook’s utility is largely derived from its enormity and from the rich connections that its size enables. These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information.

How To 120

How To LinkedIn Instagram Twitter 120

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Prakkypedia

DECEMBER 31, 2015

Last year more and more of my friends decided to change their approach to social media. In particular it was a recognition that some of their Facebook experience was not fruitful or enjoyable – for all sorts of reasons, including reading endless mundane posts or experiencing FOMO. Culling Facebook friends.

Facebook 60

Facebook Social Media Writing Technology 60

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. Charts and research like this confirm it: Less is definitely more when it comes to social media content in 2018. And, it’s flawed thinking.

Facebook 74

Facebook Brand Branding Social Media 74

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Advertising 60

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.

Twitter 235

Twitter Customer Service Web Facebook 235

Solo PR Pro

AUGUST 21, 2018

That’s why we were eager to dig in to see what the Pew Research Center’s latest survey – Social Media Use in 2018 – will reveal. Here are some key takeaways: Most Popular: Facebook vs. YouTube. Despite concerns over privacy and legitimacy of news sources, Facebook leads the social sharing pack with 68% of U.S.

Social Media 46

Social Media YouTube Media Pinterest 46

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. For 90% of users , video quality is the most important aspect of a Facebook Live video. Before the live broadcast.

Facebook 70

Facebook Film Video Mobile 70

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. Facebook has also updated its privacy policies. presidential election.

Ethics 238

Ethics Data Privacy Policies 238

NewsWhip

NOVEMBER 21, 2023

Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. Here are some of Blackpink’s biggest deals.

Brand 78

Brand Branding Fashion Instagram 78

PR 20/20

NOVEMBER 19, 2015

billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist. Social media keeps us connected to friends and family across the globe, informed on worldwide events, and has completely disrupted modern consumerism. There are more than 1.23

Social Media 40

Social Media Tools Pinterest Media 40

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.

Social Media 28

Social Media Viral Film Media 28