Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example.

Brand 136

Brand Branding How To Storytelling 136

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Can you offer an example of a creative strategy? Can you provide some recent, relevant case histories? How do you calculate ROI for PR services?

B2B 159

B2B Agency Creativity Meeting 159

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. The fake Eli Lilly Twitter fiasco is a good example. Creative Eye/Design/Photography/Video. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 5, 2017

Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. A second example of powerhouse emotional branding and messaging is Duracell. With more than 24 million views on YouTube, obviously the creative had the right effect. The ad itself has been viewed more than 63 million times on YouTube.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

AUGUST 31, 2016

New York Times best-selling author and renowned business strategist Jay Baer promises a “fast-paced, example-filled, hilarious, and useful presentation” that will show you how to use customer feedback to create content audiences actually crave. As a huge fan of Hug Your Haters , this is definitely on my can’t-miss list.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. million keywords worldwide. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Ensure your influencers values align with your brand values.

Social Media 62

Social Media Brand Branding Media 62

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Budgets with bite.

Pitching 120

Pitching Consumer B2B Survey 120

PRSay

OCTOBER 29, 2019

6 episode, for example: The show included host Phoebe Waller-Bridge — hot on the heels of her Emmy wins for “Fleabag” in September — and musical guest Taylor Swift , who released her new album “Lover” in August. who trusts your team of talented creatives to do their jobs and achieve results. Take the Oct.

Television 111

Television Writing Storytelling Video 111

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* A useful external PR industry benchmark is the 2017 PRSA Corp Salary Snapshot which pegs an in-house communications director at $149,300, for example. Give our services a try.

Survey 73

Survey Corporate Comparison Financial 73

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. As a simple example, predictive analytics tell businesses what they need, when, and where. Kyle Weeks said 83% of managers can’t find any to hire: #IBMVision @kyleaweeks : How bad is the data science shortage? pic.twitter.com/plqrYTUht3. Christopher Penn (@cspenn) May 18, 2017.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. The Shakespeare example above is real, generated by our AI.

Employee 60

Employee Data-Driven PR Communications Software 60

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Michael says the solution for getting boring news covered is to be creative. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Michael says the solution for getting boring news covered is to be creative. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.

Pitching 120

Pitching Report Brand Branding 120

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. For example: Globally, countries that have legalized medical marijuana do not discuss it nearly as much as we do in the U.S. Yet, marijuana is still classified by the U.S.

Company 120

Company Newspapers Transportation Measurement 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Cision

NOVEMBER 16, 2017

The more logical the placement of this CTA the more success you’ll have (for example, placing a link to a donation page at the end of a paragraph which detailed an environmental catastrophe). In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Connect on LinkedIn at [link].

SEO 174

SEO Engineering Google Writing 174

Doctor Spin

FEBRUARY 22, 2024

link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. link] 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion.

Video 78

Video Trends Strategy Marketing 78

Communications Conversations

DECEMBER 22, 2016

This one example illustrates perfectly that the future of content is: WAY outside the box you’re thinking in now. But, brands may trade talent and time for volume (you’re already starting to see this with brands like Target–go see how many times they posted on Facebook in 2016). Back to content for a moment.

Case Study 60

Case Study YouTube Video Study 60

Mindful Marketing

MARCH 12, 2021

A few months before COVID closed the curtain on live performances, my wife and I had the privilege of visiting Philadelphia and seeing one of the best examples of diverse casting: Hamilton. However, actors were crossing racial lines long before Hamilton hit Broadway in 2015.

Film 74

Film Television Examples Analysis 74

Waxing UnLyrical

MAY 2, 2019

For example, to shape the messaging, the Insights Report identified five keywords which are the primary overlaps between Harmony Project’s two focal points: social justice and art. Image by stevepb via Pixabay, Creative Commons CC0. In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region (OH, KY, IN).

Case Study 50

Case Study Study Community Nonprofit 50

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

AUGUST 2, 2018

For example, Amazon is at the forefront of this technology with Amazon Go , a cashier-less store. For example, in the past, press releases were developed and distributed individually. That may not be real, but the fear that one day computers will be able to replace people’s jobs is a reality.

Technology 60

Technology Crisis Communications Pitching Software 60

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. You set an example for everyone in this industry, and I wish you many, many successes. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Bye bye! . Poly Genova. Hi, Maxim! Justin Green.

Energy 52

Energy Groups Internal International 52

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). For example, think about social content. All of it. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit.

Banking 62

Banking Retail B2B Writing 62