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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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4 Things PR Pros Should Do in 2016

Cision

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. These are four things you can get accomplished in 2016.

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Beware, the growing crisis in creative advertising effectiveness

Agility PR Solutions

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Want to deliver valuable content in 2016? In 2016, there will be more episodic content published in storytelling method because of its enormous advantages.

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10 quick ways you and your company's PR can be more creative TODAY

Axia PR

It's hard for corporate communications and marketing professionals to be creative. Creativity would be easy if we had unlimited time, budgets, and resources. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. Sometimes inspiration comes from strange places.

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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The post “Internal” PR: Takeaways for Summer 2016 appeared first on Crenshaw Communications. The best part? The most satisfying outcome of his experience?

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What Are Your Social Media Marketing Resolutions for 2016?

Cision

Decide what matters most to your brand and set numeric goals to reach in 2016. Images: Carol VanHook , FutUndBeidl , Ky ( Creative Commons ). Whatever your social media goals are, create a list of tasks that need to be completed to move you toward accomplishing each.