Cision

APRIL 22, 2016

If you’re relying solely on social conversation or only looking at traditional news coverage, then let this music festival serve as a great example of how you will inevitably miss out on all the pieces of the conversation surrounding your subject.

Fashion 120

Fashion Data Software Twitter 120

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. In the example above, on the NY Times web site, you can switch views and look at specific points in time. What does the future hold for public relations professionals? What should we be keeping an eye on?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Example: The Centers for Disease Control (CDC) tapped mommy bloggers to increase awareness amongst parents for its latest adolescent vaccination recommendations. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Conclusion.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Ishmael's Corner

JULY 18, 2016

The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times.more.

Storytelling 60

Storytelling Big Data Analytics Data 60

Ishmael's Corner

JULY 13, 2016

The post The Best Storytelling Posts for the First Half of 2016 (Part I) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook.

Storytelling 60

Storytelling Handbook Communications Blogging 60

Practical Law Construction

JUNE 8, 2022

Since that time they have been successfully used on a number of high profile major projects, for example Crossrail. For example, certain important terms that previously lacked a definition (for example, “bank account”) have been defined. Despite this, it is still rare to see PBAs used outside the public sector.

Banking 97

Banking Construction Government Examples 97

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. For example, executive recruiters are actively contacting employees at increasing rates.”. The post PR Salary: What’s a PR Pro Worth in 2016? CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. For example, mobile videos are automatically delivered in full screen, and customers immediately understand how to react to a “play” button CTA. Get started with your 2016 video goals. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

Doctor Spin

FEBRUARY 26, 2024

link] Inspired by the Priming Wheel , there are many examples of potential priming activities in PR. Here are a few examples: Curiosity trigger. For example, entice them with an interactive element like a clickable link to get started. For example, encourage them to share your message with their network. Trust test.

eBook 52

eBook Journalism Course Examples 52

prTini

DECEMBER 31, 2015

My company grew from 9 employees to 19 and the momentum heading into 2016 is inspiring. And, that’s how I landed on my two words for 2016: Live. For example, take a weekly yoga class to complement my at-home practice. May 2016 be your best year yet! My child is happy, healthy, smart and loving. Intentionally.

System 28

System Journalism Instagram Twitter 28

Remote PR Jobs

SEPTEMBER 25, 2023

For example, our co-founder, John Hall, has a regular column on Forbes, where his contributed content helps to drive both traffic and leads for our company. For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

JANUARY 8, 2018

Following are six examples of company announcements that can be paired with an event. Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. For example, ThinkFun launched a Kickstarter for their limited-edition roller coaster challenge game in conjunction with Toy Fair 2017.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

SEPTEMBER 3, 2020

For example, younger people, ages 18-29, were more likely to say brands should dig into politics (56% yes; 31% no; 13% unsure) than older people. Some examples included: What if the brand takes a position you disagree with? The results? There were some other interesting findings too. adults conducted July 13-19 [2020].

Survey 114

Survey Social Media Brand Branding 114

ZudePR

FEBRUARY 22, 2016

For example, tap in any competitive transactional keyword phrase nowadays on desktop and there’s nary an organic search result in sight. For example, if someone has taken the trouble to go on to Google and search for “glasgow pr company” it’s likely they are looking to purchase a Glasgow PR company’s services.

Social Media 75

Social Media SEO Media Local 75

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. Here’s some examples. The Salvation Army: #thedress.

Social Media 28

Social Media Viral Film Media 28

Doctor Spin

DECEMBER 3, 2023

link] Inspired by the Priming Wheel , there are many examples of potential priming activities in PR. Here are a few examples: Curiosity trigger. For example, entice them with an interactive element like a clickable link to get started. For example, encourage them to share your message with their network. Trust test.

eBook 52

eBook Journalism Examples Resources 52

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. For example, www.abcnews.com.co A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. How to Spot Fake News. One way is to look at the URL.

Government 214

Government Digital PR Report LinkedIn 214

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. Health Business Elite , EBSCO host (accessed March 1, 2016). ” Business Week no.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 3, 2017

One example of doing this right is the Stroke Association, who with Cision, earned the Best use of Integrated Communication Measurement at the AMEC Awards. In 2017, Cision won 10 awards at the association’s annual celebration of measurement held in Beijing but more importantly, these awards highlight what real outcomes are.

Measurement 197

Measurement Government Policies Internal 197

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 176

Communications Journalism Advertising Advertising 176

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up. Break Down Silos.

Data 120

Data Conference Measurement Pitching 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

PR in High Definition

JULY 28, 2022

So, what are some examples of the ways data has driven real life change in different markets? One example of the power of data in sports is in LaLiga. An example of this is Shell. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016.

Analytics 62

Analytics Data Energy Sports 62

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Be the PR person media love to hear from. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist.

Pitching 170

Pitching Media Product Launch Agency 170

Deirdre Breakenridge

APRIL 30, 2018

For example, in 2016 Corona released a “Cinco de Mayo and Tequila” commercial, which appealed to the Mexican community because it is part of their Mexican-American identity. For example, millennials prefer ads in English and want commercials that connect both with their U.S. is Mexican. This group has adopted many U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Beyond PR

AUGUST 31, 2016

New York Times best-selling author and renowned business strategist Jay Baer promises a “fast-paced, example-filled, hilarious, and useful presentation” that will show you how to use customer feedback to create content audiences actually crave. As a huge fan of Hug Your Haters , this is definitely on my can’t-miss list.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. All four above examples have the elements of authenticity and audacity in common. A great idea aligns a company’s mission with its market.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

APRIL 26, 2016

Good examples: 1. NASA (@NASA) April 21, 2016. pic.twitter.com/y2EoqU9wYh — Chevrolet (@chevrolet) April 22, 2016. Best Buy (@BestBuy) April 21, 2016. pic.twitter.com/s5KFurDhHi — Minnesota Twins (@Twins) April 21, 2016. A purple nebula, in honor of Prince, who passed away today. We will miss him dearly.

Brand 120

Brand Branding Social Media Sports 120

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.” Can you share an example process? How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Cision

MAY 6, 2016

Stelzner shared the following stats at Social Media Marketing World to prove that 2016 is the year for video marketing: 73 percent of marketers plan to increase use of video in 2016. 50 percent will increase use of video in 2016. 58 percent want to improve YouTube knowledge. 14 percent of marketers are using live video.

Facebook 0

Facebook Marketing Video Film 0

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Providing examples of ethical challenges and how to address them. Mark served as the PRSA National Chair in 2016 and launched this venture in 2018 with an interview of Paula Pedene, APR, Fellow PRSA, author of A Sacred Duty: How a Whistleblower Took on the VA and Won. Enforcing the codes consistently and fairly.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

APRIL 5, 2017

Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. A second example of powerhouse emotional branding and messaging is Duracell. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252