Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – So where do you start? buttoned up?

Healthcare 144

Healthcare How To Analytics Mobile 144

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Now let’s turn to a more regulated industry—healthcare.

Creativity 73

Creativity Communications Brand Branding 73

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

ISEBOX

JUNE 29, 2016

But reporting on your online pharmaceutical communications is just one issue. In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc). But for now we wait, as additional Guidances will grace us in 2016 ….

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR firms tend to be the proving ground for communications professionals that later move in-house. Healthcare and Pharma: $132,000. Here’s are two that stood out for me.

Survey 60

Survey Tourism Airlines Financial 60

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. What is most gratifying about a career in communications? Laura has spearheaded communications and development programs for U.S. And much more!

Twitter 281

Twitter System Community Healthcare 281

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Understanding the psychology of misinformation is critical for communicators who must combat it. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

ISEBOX

OCTOBER 13, 2016

August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ImPRessions - Crenshaw Communications

JULY 17, 2017

The empowerment of the healthcare and health information consumer will be larger and more significant than ever before. So, any company who doesn’t already have a plan for how to proceed and how to communicate to customers and stakeholders in the wake of a malware episode should get busy now. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? And that’s just the Top 3, as of October 1, 2016. Read Time: 2 minutes. YouTube: 1 billion.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 176

Case Study Healthcare Film Brand 176

Flack's Revenge

OCTOBER 18, 2016

Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond.

Groups 120

Groups Study Transportation Technology 120

Buchanan PR

SEPTEMBER 19, 2022

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Founded in 2016, Axios is an American news website that produces “smart, efficient news, worthy of your time, attention, and trust.”

Journalism 52

Journalism Media Financial Local 52

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

The suddenly sober mood of 2016 is extending to Silicon Valley. A better approach by the company would have involved a positioning informed by science, a communications approach more in line with reality, and a narrative reflecting the inspiring potential of the technology instead of one dominated by a cult of personality.

Healthcare 120

Healthcare Chemicals Technology Policies 120

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. And you know things are serious when the FDA speaks, like they did via Final Guidance for Industry released December 28, 2016: Postmarket Management of Cybersecurity in Medical Devices.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. Read Time: 2 minutes. Duchesnay: Post-Kim Kardashian calamity AND.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Shift Communications

JUNE 19, 2017

Almost certainly not, except for certain regulated businesses like healthcare and finance. It was enacted into law in May 2016, and enforcement penalties begin in May 2018. Disclaimer: SHIFT Communications is a PR firm, not a law firm. GDPR is an extraterritorial regulation that applies anywhere EU citizens live or work.

Publicity 163

Publicity Marketing Privacy Advertising 163

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. Below are a few takeaways for communication professionals. Be prepared to mobilize your communications strategies. According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice.

Trends 49

Trends Mobile Video B2C 49

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It’s an area of huge international effort among healthcare providers. People can carry the virus and infect others without exhibiting symptoms.

Government 132

Government Crisis Exercises Retail 132

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Most notably, we helped lead the formation of an industry coalition to overturn the JCOPE ruling that could have had a chilling effect on communications professionals.

Conference 60

Conference Leadership Meeting Internal 60

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management.

Training 65

Training Ethics Data Analysis 65

Beyond PR

JULY 20, 2016

And as the use cases in our multichannel strategy guide show, a mix of media channels – determined by your content and the audiences you’re trying to reach – is key to achieving your communications goals. Learn how to connect the dots with these tips on communicating relevance. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter. Alyson Hagglund, @alyhagglund.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. A 2016 study found that compared to other industries, healthcare workers used the most expletives.

Marketing 100

Marketing Healthcare Study Advertising 100

Tough Sledding

JANUARY 25, 2014

” Had an ethical communicator been consulted about lane closures on the George Washington Bridge, there may have been no lane closures and Christie might still be perceived as frontrunner for the 2016 GOP nomination. Granted, Pakistan doesn’t have the healthcare infrastructure we do, but the real problem is cultural.

Ethics 35

Ethics Healthcare Trends Facebook 35

Beyond PR

JULY 13, 2016

Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day. Civil and human rights, gender equality, criminal justice reform, poverty, immigration and other social advocacy topics have long been important, with the 2016 election season being no different. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

ISEBOX

DECEMBER 7, 2016

79 billion people scroll through Facebook every month, according to November 2016 statistics. There’s more in store for pharmaceutical PR executives as we continue with our series dedicated to healthcare topics. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. We can’t compromise on how we communicate, and yet we see it happening every day.

Ethics 77

Ethics How To Training Employee 77

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. The two things every ethical communicator must embrace. What’s your advice to communicators as they prioritize to make sure that they’re walking the walk as well as talking the talk?

Ethics 73

Ethics Brand Branding Internal 73

Shift Communications

JUNE 10, 2016

Our values not only guide who we are, but the work we do.

Travel 0

Travel Healthcare B2B Resources 0

PR 20/20

OCTOBER 10, 2017

McKinsey says tech companies spent between $20 to $30 billion on AI in 2016 across industries. rise in deals to AI startups from 2012 to 2016, according to CB Insights. AI is rolling out across industries as diverse as finance, insurance, healthcare, manufacturing, and professional services. And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

ImPRessions - Crenshaw Communications

MAY 10, 2016

Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations. The 2016 GSG survey lists those with the top three “polarization scores” as Donald Trump’s immigration position, marriage equality, and the Confederate flag.

Healthcare 120

Healthcare Employee Study Policies 120

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Part of what hinders communicators are changes in the news media. And consider the role Jimmy Kimmel played during the latest divisive and very complicated national debate over healthcare. The post A PR Trend: The Corporate CEO As Social Advocate appeared first on Crenshaw Communications.

Corporate 159

Corporate Trends Banking Healthcare 159