Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Understanding the psychology of misinformation is critical for communicators who must combat it. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

ImPRessions - Crenshaw Communications

JULY 17, 2017

Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. The empowerment of the healthcare and health information consumer will be larger and more significant than ever before. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR firms tend to be the proving ground for communications professionals that later move in-house. Healthcare and Pharma: $132,000. Here’s are two that stood out for me.

Survey 60

Survey Tourism Airlines Financial 60

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 120

Groups Study Transportation Technology 120

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

The suddenly sober mood of 2016 is extending to Silicon Valley. ” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. One factor is the recent frothy environment for technology startups. Theranos was valued at an impressive $9 billion.

Healthcare 120

Healthcare Chemicals Technology Policies 120

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. Read Time: 2 minutes. Duchesnay: Post-Kim Kardashian calamity AND.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Buchanan PR

SEPTEMBER 19, 2022

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Cheddar covers the latest in business, culture, media, technology, and innovation. A recent healthcare story on the government’s COVID response included a quote from an emergency physician. (A

Journalism 52

Journalism Media Financial Local 52

ISEBOX

JANUARY 26, 2017

Infecting your technology with ransomware is among the foulest things a hacker can do. In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. They do awful things to organizations across every industry, not just pharmaceutical companies.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It’s an area of huge international effort among healthcare providers. There’s been a huge wave of innovation in health and technology. Finally, we’ve seen humanity pull together.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

JUNE 19, 2017

Almost certainly not, except for certain regulated businesses like healthcare and finance. It was enacted into law in May 2016, and enforcement penalties begin in May 2018. Disclaimer: SHIFT Communications is a PR firm, not a law firm. Vice President, Marketing Technology. Consider the implications of this for a business.

Publicity 163

Publicity Marketing Privacy Advertising 163

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more. Diversity is a reality, not a policy.

Conference 60

Conference Leadership Meeting Internal 60

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Beyond PR

JULY 13, 2016

New technologies and scientific research continue to tackle the environmental challenges that we face as both individuals and a country, such as the management of our public lands and waters, protections for our farmers and the health of our families. Healthcare and Public Safety. Energy and Environment. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

PR 20/20

OCTOBER 10, 2017

It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. These technologies have different capabilities and are at different levels of maturity, but are all considered AI. Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

ImPRessions - Crenshaw Communications

MAY 10, 2016

Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations. The 2016 GSG survey lists those with the top three “polarization scores” as Donald Trump’s immigration position, marriage equality, and the Confederate flag.

Healthcare 120

Healthcare Employee Study Policies 120

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

Part of what hinders communicators are changes in the news media. And consider the role Jimmy Kimmel played during the latest divisive and very complicated national debate over healthcare. Led by technology giants like Google and Apple, more than 100 businesses joined the legal fight against the executive order.

Corporate 159

Corporate Trends Banking Healthcare 159

Flatiron Communications

MAY 2, 2016

Today one of the most astute chroniclers of all things technology threw his former fellow tech scribes under the bus for their inability to separate fact from fiction when it came to the scientific claims of one prickly healthcare startup CEO. Holmes’ finger prick blood testing technology. Elizabeth Holmes. Donald Trump.

Journalism 28

Journalism Healthcare Technology Reputation 28

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

Social Media 70

Social Media Pharmaceuticals Company Media 70