2016 Communications Healthcare International 
MaccaPR
MAY 23, 2016
After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.
Reputation Us
JANUARY 11, 2016
Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”
Ethical Voices
FEBRUARY 26, 2024
Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?
Scott Public Relations
AUGUST 27, 2019
Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Understanding the psychology of misinformation is critical for communicators who must combat it. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,
Shift Communications
NOVEMBER 10, 2016
Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – So where do you start? buttoned up?
Scott Public Relations
AUGUST 27, 2019
Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Understanding the psychology of misinformation is critical for communicators who must combat it. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,
Flack's Revenge
OCTOBER 18, 2016
Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. But there are implications well beyond PR – technology increasingly determines not only the news we read, but has a role in everything from banking to education, transportation, healthcare and beyond.
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