Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Will you blog more frequently? Write an ebook? Host a webinar series for customers?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Doctor Spin

JANUARY 7, 2024

Please support my PR blog by sharing it with other communication professionals. These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Source: Nature 1 Higgins, K. Nature, 540, 9–9. Nature, 540, 9–9.

Interviews 59

Interviews Media eBook Journalism 59

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Client: Rockport.

Print 60

Print Media Travel Wireless 60

Practical Law Construction

JUNE 8, 2022

The old criticisms remain: they are complicated, time consuming to set up and expensive to operate. The structure in the 2022 edition is basically the same as the 2016 version although there are some changes worth noting: Joining Agreement. Appended as a schedule to 2016 PBA Agreement the parties had 14 days to organise the mandate.

Banking 97

Banking Construction Government Examples 97

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

APRIL 30, 2018

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? percent of the total U.S. population.

Marketing 184

Marketing Nonprofit Community Mobile 184

PR 20/20

MARCH 17, 2016

Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Get started with your 2016 video goals.

Video 40

Video Marketing Mobile YouTube 40

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. Instagram now gives consumers the option on whether to hide likes or not.

Social Media 62

Social Media Trends Pinterest Radio 62

Deirdre Breakenridge

FEBRUARY 15, 2017

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities.

Twitter 281

Twitter System Community Healthcare 281

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. It hasn’t all been sunshine and rainbows, though.

Television 100

Television Radio Measurement Facebook 100

Doctor Spin

JANUARY 4, 2024

These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. Please support my PR blog by sharing it with other communication professionals. More deeply, media polarisation is problematic because it draws false lines between extremes that aren’t necessarily perpendicular.

eBook 52

eBook Analysis Engineering Social Media 52

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” ” Pew Stateo f the Media 2016.

Media Relations 127

Media Relations Media Newspapers Radio 127

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. However, a couple of days ago I was contacted by Vuelio and told this blog has been listed as the 7th best PR blog in the UK.

Blogging 28

Blogging Training Consumer Interviews 28

Cision

APRIL 21, 2016

In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Read the free “State of the Media 2016 Report!” Social media. Build Relationships. By sharing stories on social media, journalists can grow their audience.

Pitching 120

Pitching Social Media Trends Report 120

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Partnerships. Honesty is always the best policy.

Trends 108

Trends Airlines Social Media Crisis 108

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1 ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute.

Case Study 92

Case Study Study Brand Branding 92

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. The meteoric rise of the blog began in the early 2000’s.

Blogging 28

Blogging Marketing Web Twitter 28

5W PR

OCTOBER 3, 2018

Danish company Velux has used VR to help give consumers an idea of “what could be”; by showing how a room can look with a roof window, Velux drove home the impact of their solutions in a way that a purely real-world approach might not be able to do. Augmented Reality (AR). Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

Sword and the Script

JULY 7, 2020

Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.”

Technology 122

Technology Publicity Software Print 122

Doctor Spin

JANUARY 16, 2024

“Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. The rise of ad blocking was the story of Meeker’s 2016 report. Brands are increasingly incorporating content created by consumers into their campaigns. 2 Internet usage continues to grow. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

AUGUST 31, 2016

If anything, with consumers expecting radical transparency, they are even more relevant. This month PRSA is going to hosting a number of Webinars and blog posts. Our job is to provide counsel to the organizations we serve to do the right thing, no matter how uncomfortable or how unpopular the counsel may be. 15, time TBD. 21, 9 p.m.

Ethics 113

Ethics Policies Healthcare Journalism 113

PR 20/20

SEPTEMBER 21, 2016

Check out REI’s blog for short and long stories about a life outdoors. COPE-worthy content can be expressed through blogs, video, email, social, bylined articles and more. In order to earn, and keep, consumer trust, it’s imperative for businesses to adapt their thinking, break down silos, and get out of their comfort zones.

Content Marketing 40

Content Marketing Marketing B2B Video 40