MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter.

Print 60

Print Media Travel Wireless 60

PR 20/20

MARCH 17, 2016

Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Get started with your 2016 video goals.

Video 40

Video Marketing Mobile YouTube 40

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

APRIL 21, 2016

In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Read the free “State of the Media 2016 Report!” Social media. Build Relationships.

Pitching 120

Pitching Social Media Trends Report 120

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 49

Consumer Brand Branding Reputation 49

PRSay

AUGUST 31, 2016

If anything, with consumers expecting radical transparency, they are even more relevant. This month PRSA is going to hosting a number of Webinars and blog posts. Our job is to provide counsel to the organizations we serve to do the right thing, no matter how uncomfortable or how unpopular the counsel may be. 15, time TBD. 21, 9 p.m.

Ethics 113

Ethics Policies Healthcare Journalism 113

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Young people in the study: Consume significant media, but news is not a primary category in that consumption. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Every new channel reduces the friction needed for consumers to get what they want. 83% of managers in 2016 can’t find/hire any. Vice President, Marketing Technology. Machine Reading.

Publicity 166

Publicity Data Analytics Advertising 166

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. The rise of ad blocking was the story of Meeker’s 2016 report. Brands are increasingly incorporating content created by consumers into their campaigns. 2 Internet usage continues to grow. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Consumer Technology. More than 43M people in the U.S. face student debt. There is about $1.3T Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

JANUARY 31, 2017

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. As consumers, we must support the legitimate news outlets we want to see thrive. What’s the impact of fake news?

Analysis 60

Analysis Data Facebook Training 60

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. The meteoric rise of the blog began in the early 2000’s.

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Articles, blog posts and content picks. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

SEPTEMBER 21, 2016

Check out REI’s blog for short and long stories about a life outdoors. COPE-worthy content can be expressed through blogs, video, email, social, bylined articles and more. In order to earn, and keep, consumer trust, it’s imperative for businesses to adapt their thinking, break down silos, and get out of their comfort zones.

Content Marketing 40

Content Marketing Marketing B2B Video 40

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. You may need to use technology to track these metrics.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016.

Internal 68

Internal International Print Skype 68

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Mindful Marketing

JUNE 19, 2021

From 2016 to 2020, revenue from influencer marketing leapt from $1.7 Accidental Icon – 743,000 followers: Lyn Slater is a veteran professor who started a fashion blog in 2014 and is now collaborating with brands like Maison Margiela, Perricone MD, and Oribe. From 2016 to 2020, revenue from influencer marketing leapt from $1.7

Social Media 81

Social Media Media Fashion Instagram 81

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60