Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. It hasn’t all been sunshine and rainbows, though.

Television 100

Television Radio Measurement Facebook 100

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122

Publicity Marketing Healthcare Television 122

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. However, a couple of days ago I was contacted by Vuelio and told this blog has been listed as the 7th best PR blog in the UK.

Blogging 28

Blogging Training Consumer Interviews 28

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

FEBRUARY 18, 2017

It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. It also merits pointing out, these are early measurements; perhaps the results improve with time. See these related posts: How Long Should a Blog Post Be? [A

B2B 66

B2B Marketing Advertising Advertising 66

Doctor Spin

JANUARY 16, 2024

“Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. The meteoric rise of the blog began in the early 2000’s.

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming.

Software 115

Software Tools Publicity System 115

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). If you have a blog, emails and are generating stories, think again. Don’t think so? There’s no place like home.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

5W PR

MAY 16, 2017

Sansaire unveiled its much-anticipated Delta, a WiFi-enabled, app-compatible sous vide machine that was funded via an extremely successful Kickstarter campaign in 2016. These days, purpose-driven kitchen tools are delivering measurable benefits. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Leyla Arsan (@leyla_a) July 1, 2016. Sure we have more content, but it’s it resonating? Engagement.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Statistics about content marketing. 5) The CMO role in the 4Ps may be changing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

AUGUST 8, 2017

Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. Here, you’ll find a summary of email, blog, landing page and overall website performance.

Software 47

Software Tools Internal International 47

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. of articles and blog posts that start with this statistic. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. There are hundreds (thousands?)

Biotechnology 85

Biotechnology Study Survey Radio 85

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress. State of Blogging ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. .” — Tom Fishburne (@tomfishburne) March 13, 2016. Comments are still open on this blog.

B2B 120

B2B Mobile Content Marketing SEO 120

Mindful Marketing

JANUARY 1, 2022

ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. ” In the article, I described specific measures TikTok had taken to, of all things: 1) discourage bad behavior, and 2) support users’ mental health. ” ​ Subscribe to Mindful Matters blog.

Privacy 72

Privacy Social Media Trends Video 72

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. As a society we are consuming more visual content.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Our consumer-facing clients have received marketable branded content from partner bloggers, plus a staggering number of consumer impressions delivered per campaign.

Consumer 48

Consumer Infographics SEO Blogging 48

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 2) The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 60

Content Marketing Survey B2B Google 60

Presspage

AUGUST 15, 2017

the importance of measurability. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. These trends included: the importance of influencers. thought leadership.

Technology 115

Technology Big Data Video Data 115

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. ” – Tom Pick | Webbiquity. Susan Kostal | Stet.

Marketing 102

Marketing Content Marketing Crisis Management Data 102