Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

DECEMBER 23, 2014

Want to see how to do this for your blog? Let’s revisit our top blog posts from the second quarter: 1. When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Blogging Uncategorized shift archives' Here’s how. Marketing Analyst.

Comparison 94

Comparison Measurement Blogging Engineering 94

Shift Communications

DECEMBER 30, 2014

Want to see how to do this for your blog? Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. We hope you had a wonderful 2014 en route to an even better 2015. Here’s how. Let’s take a look. The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content?

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Melissa Agnes

OCTOBER 10, 2014

From The Crisis Intelligence Blog. The post #CrisisRoundup of Awesome Links: Week of October 6, 2014 appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Don’t forget to share your favorite reads from the week with me, by using the hashtag #CrisisRoundup on Twitter! Enjoy the reads and have a great weekend!

Crisis Management 100

Crisis Management Crisis Exercises Corporate 100

Ronn Torossian

DECEMBER 29, 2014

Q3 2014 was not kind to BlackBerry , once again. The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business Ronn Torossian 5WPR CEO PR Agency Pubilc Relations' Business Ronn Torossian 5WPR CEO PR Agency Pubilc Relations'

Agency 220

Agency Blogging Company Publicity 220

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. Pay careful attention to their blog for announcements about the Bizo relaunch! The post State of Social Q4 2014: LinkedIn is the real MVP appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. The post State of Social Q4 2014: Twitter Flies Into Rough Skies appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Twitter 60

Twitter Mobile Video Advertising 60

Deirdre Breakenridge

MAY 1, 2019

You’re in Chicago, a major agency, corporate and non-profit center. Ragas and Culp are co-editors of Mastering Business for Strategic Communicators (Emerald Publishing, 2018) and co-authors of Business Essentials for Strategic Communicators (Palgrave Macmillan, 2014). . What started as a simple blog, soon became a movement.

Publicity 202

Publicity Community Blogging Twitter 202

Communications Conversations

NOVEMBER 14, 2014

As I said last week, I’m going to try something a bit new here on the blog. A national digital agency (with a local office) is seeking earned media/PR pros at the manager, director and group levels. A regularly post that captures what’s going on in PR/social in Minneapolis/St. Paul on a weekly basis. Stuff like that.

Case Study 88

Case Study Local Social Media Study 88

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty.

Company 88

Company Strategy Viral Data 88

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 97

Agency Trends Marketing Survey 97

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). If you do some quick math on the back of a napkin – that represents little more than $4 per email. How much does your company spend to acquire an email address?

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Planning a holiday soiree, check! What remains?

B2C 120

B2C Measurement Video B2B 120

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging.

Hotels 86

Hotels Social Media Fashion Agency 86

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

JUNE 19, 2015

In blog posts, Facebook updates and the like, where post length is not much of an issue, a writer should basically disclose whether they received a product for free or received payment for the post about a brand, product or service in the text. It’s not painful, I promise. Long-Form Posts. Who’s Likely to Be Under Scrutiny?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

NOVEMBER 14, 2023

Music: 1989 (Taylor’s Version) – the re-recording of Taylor’s 2014 album is finally here and everyone is talking about it…talk about trending songs ! The post Gen Z Trends: Sept & Oct 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Fashion Film Viral 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2014: Focusing on a Few 2014 Content Marketing Predictions. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. October 2014. In October 2014, the first ads began to show up in users’ ‘Recent Updates’. If you’re an active reader of this blog, you know by now that two things I hold dear to my heart are Beyoncé and Taco Bell. Just kidd ing. Ask Snapchat. Ask Instagram.

Brand 148

Brand Branding Sports B2B 148

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes. blog posts, lead forms, landings pages, keywords, etc.).

Agency 40

Agency Marketing Software Resources 40

Reputation Us

JANUARY 2, 2015

As we say goodbye to 2014 and move into a new year, we have the opportunity to step back and think about how to kick things off with renewed energy and plenty of perspective. While many blogs will have a list of “Top 10 ways to improve work in 2015″ we thought it would be […]. The post Efficiency!

Energy 60

Energy Reputation Agency Communications 60

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. Retrieved September 2, 2014.

Education 270

Education Government Policies Wikipedia 270

Flack's Revenge

SEPTEMBER 28, 2016

I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest developments. Also, I am impressed by anyone who can consistently make money blogging.

Google 120

Google Meeting Blogging Facebook 120

ZudePR

MAY 22, 2015

A gratitude blog post if you will. But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. Zude PR , that is. It’s been amazing.

eBook 113

eBook Crisis Management Small Business Training 113

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST). and an adjunct professor at Johns Hopkins University. prprochat — Gerard F.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 196

Marketing Content Marketing Data Social Media 196